"Have you realized the freedom of cherries?"
In recent years, the popularity of cherries with low prices has increased. In the third CIIE, cherries were mentioned repeatedly.
On November 7, Jiang Shijie, general manager of New Zealand Jiapei Greater China, told Times Weekly that the two fastest growing fruit categories in the past three years were cherries and durians. "In fact, the prices of these two kinds of fruits are not close to the people, but the growth rate is very fast. It can be seen that not only the sales of imported fruits are increasing, but the high-priced fruits are also very popular."
"We exhibited in Chile Cherries are the company's first batch of air transport products since the beginning of winter." On November 6, Carrefour China Chief Operating Officer Zhang Qizhe told Times Weekly reporters.
On the same day, the person in charge of fresh food e-commerce platform Dingdong Mai Cai revealed to the Times Weekly reporter that at the CIIE last year, Ding Dong Mai Cai placed an order on the spot to purchase nearly 20 tons of cherries, and will decide to continue to add more cherries this year. Large purchase variety and purchase volume.
“The sales of imported fruits purchased through the China International Import Expo last year reached 60 million yuan, and this year we expect sales to reach nearly 200 million yuan.” said Shi Tingyao, a purchasing expert at Dingdong Shopping.
is not only growing imported fruits. According to the "Report on China's Imported Food Industry 2020" (hereinafter referred to as the "Report") issued by the China Chamber of Commerce for Import and Export of Food, Native Produce and Animal Husbandry, in 2019, China imported 189 food sources, with an annual import volume of US$90.81 billion, compared with the previous year. An increase of 23.4%. It is expected that in 2020, imported food will maintain double-digit growth.
In this context, retailers also increased their “buy, buy, buy” efforts during the third CIIE.
Catch up with market opportunities
On November 7, Ma Haihua, director of the imported food service platform of the China Chamber of Commerce of Foodstuffs, Native Produce and Animal Husbandry, told Times Weekly that imported food is no longer a superior image in the eyes of Chinese consumers. It has been integrated into daily life, unlike before, when buying, it will distinguish between imported and domestically produced."
overseas brands are also increasing investment in the domestic market.
On November 7th, An Bing, the general manager of the Australian retail giant Coles Keao City, China, told Times Weekly that Coles had gained a lot in the previous two CIIEs because it felt the booming market demand and heat. , Coles decided to accelerate the development of the Chinese market and opened its first global overseas office in Shanghai at the beginning of this year. As one of Australia's largest supermarket retail giants, Coles has a history of more than 100 years. Its beef products under its own brand have a good reputation in Australia, but it only opened an office in Shanghai this year.
"The Chinese market is becoming more and more attractive to Coles. In particular, Chinese consumers' demand for Australian beef and mutton and high-quality products has greatly increased. In the past many years, the company has done many evaluations, and finally finished participating After the two Expos, I decided to enter China." An Bing told Times Weekly reporter.
In order to capture the hearts and stomachs of Chinese consumers, like domestic food brands, overseas brands also pay close attention to Chinese consumers' food consumption trends.
Jiang Shijie told the Times Weekly reporter that in his opinion, Chinese consumers have three trends in consumer product selection in recent years-high quality, health and convenience.
At this CIIE, health was highlighted by many consumer brands.
is a well-known brand from the Philippines. On November 5th, Li Peiming, Executive Vice President of Shanghaojia (China) Co., Ltd., emphasized in an interview with Times Weekly that Shanghaojia brought healthier products to this CIIE.
On October 5th, the relevant person in charge of Orion also told the Times Weekly reporter that with this CIIE, Orion will officially launch the high-end snack brand "Dr. You" (Dr. You), which focuses on nutritional design concepts. The products are concentrated in Nut bars, drinks and other fields. The
channel is convenient to further improve
From the latest import trade data released by the General Administration of Customs, the latest trend can also be seen. Taking agricultural products as an example, from January to September 2020, the cumulative amount increased by 16.2% over the same period last year. Among them, the amount of meat increased by 87.3% over the same period last year.
It is worth mentioning that there are some viewsIt is believed that the improvement of channel convenience has further improved the accessibility of imported food.
Jiang Shijie mentioned that small channels such as convenience stores and community stores have developed rapidly, allowing consumers to buy goods when they go out.
An Bing revealed that after entering China, Coles is laying out products to various retail channels. Consumers can not only buy Coles products in Bailian's Lianhua supermarkets, Hema Fresh and other retail channels, but will also find Coles in more mainstream online channels in the future. During the
Expo, retailers are also increasing the introduction of imported food.
Zhang Qizhe revealed that Carrefour China will continue to play its role as an "international buyer" at this CIIE, with the purchase amount expected to exceed 200 million yuan, compared with 150 million yuan last year.
On November 9th, the relevant person in charge of Benlailife.com told Times Weekly that as of now, Benlife.com has signed nearly 20 million U.S. dollars, and it is expected that the signing amount for this Expo will increase by 20% to 30% compared to previous years.
In addition, as the number of overseas brands signing with retailers to enter China has increased, the sources of imported food have become more abundant. The
"Report" shows that in 2019, my country's imported food sources reached 189, an increase of 4 compared with 2018 and an increase of 15 compared with 2015.
"In the past few years, in terms of procurement, most companies focused on a few or several very well-known international brands. In the past two years, there have been more brand choices, and there are even many products with local characteristics in individual countries. Enter the Chinese market through the China International Import Expo." On November 7, Liu Youcai, general manager of Benlailife.com, told Times Weekly reporters. In terms of
channels, cross-border e-commerce has also emerged in recent years. According to the relevant person in charge of Tmall International, on November 8th, at the third CIIE, Tmall International reached new product incubation cooperation with more than 100 major global fast-moving consumer groups and brands including food companies. The new products exhibited at the CIIE will quickly reach the Chinese market through Tmall International.
