The origin of "Double Eleven"
"Double Eleven" refers to November 11 each year. It refers to the large-scale shopping promotion carnival day represented by e-commerce in China. "Double Eleven" evolved from Singles Day. In 2011, Alibaba Group Holdings Co., Ltd. filed an application for registration with the National Trademark Office and obtained the exclusive right to the trademark on December 28, 2012. So far, "Double Eleven" has officially become a shopping spree day for consumers across the country.
Shopping Festival problems are protruding
The longest path I have ever walked is the “routines” of the merchants. This year’s “Double Eleven” kicks off the curtain and once again ignited the passion of the “hands-chopping party”. At times, various sales "routines" of merchants have also surfaced. Such as big data "killing familiarity", rising and falling, false discounts, complicated promotion rules, etc. Although it is criticized by public opinion and rectified by regulatory authorities every year But the routine is still the same, and it keeps pace with the times, and it brings countless troubles to consumers.
The reflection behind the "Double Eleven"
There is nothing wrong with making money. Platforms and businesses can maintain profitability in order to maintain their operations and contribute to consumption. Consumers provide more goods and services. However, should platforms and businesses offer more sincere offers to consumers? Promotion is a behavior that stimulates consumption, but too frequent stimulation will make consumers lose their freshness. Exceeding a certain threshold, it will be counterproductive. Plain and plain, it is clear that it is the best feedback to consumers, and it is also the heart of consumers.
For consumers, the quantity needs to enter, not to lose in the digital carnival. Don’t be blind in the face of discount carnivals; live within your means and be firm in your rational consumption mentality. Pursue a simple material life and an abundance of spiritual world, enjoy life plainly, and pursue spiritual abundance to gain true relaxation and pleasure. Z3z
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WeChat editor | Zhou Xu
Responsible editor | Liu Suya
Initial review | Zzz0 Peng Bailing z3 Liu Expo
