News on June 10th, Luo Yonghao talked about why the hammer phone failed in an interview recently. In his opinion, the most critical point is that the financing capacity does not match the required business, and he is financing People of average ability.
Luo Yonghao said frankly, “I did a lot of wrong things, and the timing was two or three years late, and the best time was a little bit wrong, but I can’t say that I missed it completely.”
watched by Luo Yonghao Now, among all the core elements of failure, the financing ability does not match the required business, and he is a person with very average financing ability. Under such circumstances, we have done a very asset-heavy thing, and the fault tolerance rate of the enterprise is very poor. Some people may just make 14 mistakes and then go bankrupt. This is also very similar to this. Big relationship.
Nut Pro 2S is the last mobile phone conference hosted by Luo Yonghao. The time is August 20, 2018. In June of the same year, Hammer Technology's funding chain broke. In the process of the factory shutdown, a large number of sluggish materials gradually appeared-the financially announced debt figures changed from 200 million to 300 million, 400 million, to 600 million.
"The worst time is to think about suicide." Luo Yonghao is so frank in the entrepreneurial documentary "Ran Dian". Those colleagues who once rejected BAT chose to join the hammer, but for a while they couldn't even get their salary. Subsequently, the Nut mobile phone business was acquired by ByteDance. Luo Yonghao left the Nut mobile phone team and started his own live broadcast to repay his debts.
Although debt repayment is a top priority, Luo Yonghao himself stated that his overall income expectation is better than originally thought. So I originally wanted to repay the debt by live broadcast for two to three years, but now it is expected to be repaid in one and a half years.
Previously, Luo Yonghao shared why he wanted to deliver goods through live broadcast, and whether it was fun and passionate about live broadcast goods. Luo Yonghao said that all the work of creating value will interest me, and I am very happy to sell goods now. . I calculate its income, when it can help me pay off debts, and calculate its possible future business prospects. I am very happy every day.
Luo Yonghao said bluntly that he does not rule out the possibility of buying the hammer. This is under consideration, but the mobile phone era has passed, and it is now a quasi-sunset industry. If I make money and pay off my debt, I will go back to do the next generation of smart hardware.
According to the details shared by Luo Yonghao, the SmartisanOS and Nuts mobile phone system of Hammer are sold to ByteDance, but Hammer Technology is still there and has not been transferred. This can be seen as his renewed efforts in the field of technology. Foundation.
Luo Yonghao said more than once that his enthusiasm for making products is always higher than other jobs. For him, making products is not to start a business, but to make a great product in his ideals. He has to start a business and bear everything needed for starting a business.
