At the end of 1999, when JD was still called JD Multimedia, Liu Qiangdong reviewed the performance of the whole year at the annual meeting. He said: "Our results this year can be said to be relatively good, but we can’t be exaggerated. We are still a family. For small companies, next year’s performance goal is to be able to double to 12 million and strive to reach 20 million. To this goal, we will hire a treasurer and move to a large office building."
那At that time, 26-year-old Liu Qiangdong might not have dreamed that he would become the owner of an e-commerce giant with a market value of nearly 500 billion in 21 years.
has two important turning points in the development history of Jingdong. On January 1, 2004, the JD Multimedia website was officially launched. At that time, there were only more than 100 items on the JD website. Liu Qiangdong, who saw business opportunities from online sales, decided to close all offline stores and transform online.
At that time, JD Multimedia had sales of 80 to 90 million offline, and the decision to transform online was opposed by many internal employees at that time. Liu Qiangdong still resisted disagreement. , Fully transformed online. Later facts proved that the growth rate of JD Multimedia's online sales far exceeded offline.
Actually, Liu Qiangdong made two such "arbitrary" decisions in the history of JD.com, but in the end he was proved to be right.
’s second “arbitrary” decision was to build logistics by itself.
In 2007, Liu Qiangdong decided to build his own logistics, which caused a huge industry controversy. At that time, everyone thought of "gold rushing" in the Internet. As the leading Internet company at that time, JD.com did not take advantage of its good development. Momentum continues to dig deeper into the Internet, and instead spends huge amounts of money on logistics, which is simply "unpleasant."
In the midst of criticism, JD Logistics was born. After less than three years, JD Logistics launched the "211 Limited Time Delivery" service. Orders placed before 11:00 in the morning and delivered on the same day; 11 in the evening: Orders placed before 00 and delivered the next day, even today, ten years later, this service is still a benchmark.
Nowadays, many people choose to buy goods from JD.com, especially high-value items such as digital 3C, for the fast, efficient and safe logistics services of JD.com, as many netizens say: “I don’t dare to trust anyone else except JD when buying a mobile phone. Every time I see JD’s red work clothes, I feel very at ease.”
Yes, to today, JD Logistics has become the “moat” of JD’s business competition. On May 7th, JD’s second "all-cargo aircraft" flew from Shenzhen to Wuxi, marking the official opening of JD Express’s all-cargo route between the Guangdong-Hong Kong-Macao Greater Bay Area and the Yangtze River Delta, and JD Logistics accelerated its air transportation network. , In more than 120 cities to achieve "Evening Fa Chaozhi".
21 years ago, Liu Qiangdong wanted to hire a warehouse clerk because of his good business. 21 years later, Jingdong bought a whole plane in order to build a three-in-one transportation capacity of land, sea and air.
Jingdong, the future can be expected.
