Shanghai Symphony Orchestra Concert Hall opened in 2014, it launched a nickname solicitation from the public, and the “wonton skin” was finally elected with high votes. After moving into "Wonton Skin" for six years, the Shanghai Symphony Orchestra really switched to "Wonton" and launched a small program called "Wonton".
On April 8th, this small program was officially launched, containing three major sections: "purchasing cultural creation", "listening to music" and "appreciating the scene".
Affected by the new crown epidemic, the performances handed in in recent months have been cancelled one after another, but they have not closed. Since moving to the front at the end of January, Shanghai Handover has maintained a high frequency of online activities, and has continuously released new online products for different audience groups.
"Bowl of Wontons" applet
These rich online products have become the main ingredients of "Bowl of Wontons". The
"Wu Wenchuang" section, in addition to enamel cups, bamboo fans with musical notes, high-grade gray briefcases, USB flash drives draped in batons, and "GATEWAYS" (Chinese name "门道" "), this record has been given a four-star praise by The Times. The
"listening to music" section currently includes "prepared listening" and "weekend online concerts".
"Listen to Music" section
Among them, "Prepared Listening" has 120 audio segments recorded by the performers, each period is about 9 minutes, the performers introduce their favorite composer and one of his works , Easy to understand, explain the profound things in a simple way. Here, you can hear the "voices" of Chinese and foreign composers such as Haydn, Mozart, Bach, Beethoven, Brahms, Piazzolla, Chen Gang, and Li Huanzhi.
"Weekend Online Concert" currently has 16 shows and 22 tracks in total. It reproduces some wonderful memories of past performances handed in by the music director Yu Long with audio, and will continue to be updated in the future.
In the “Live Show” section, there are currently 69 “Chief Master Classes”, 3 “Online Lives” series of concerts, and 19 “Masters are not on stage”. This is also the one presented by constantly trying multiple terminals during the epidemic. miniature.
"Reward the scene" section
Among them, the "Chief Master Class" has attracted a lot of heated discussions after it went live, and it has been followed and praised by the "New York Times", and has been updated in the "Follow Light" channel of The Paper. The
"online field" series of concerts were broadcast live on platforms such as The Paper "Online Live", and delivered the indoor concerts to the audience in the world. The first live broadcast received more than 900,000 views.
"Master is not on stage" is an offline music brand that has been established for many years. It records the unfamiliar side of musicians when music fans interact with musicians at close range. When reviewing these videos, you can cook Xiaoxian with cellist Wang Jian, play Tai Chi with violinist Wang Zhijiong, watch Jiao Yuanpu and Wang Yaoqing cross-border talk about music, and talk about life with the CP couples you turned in. Why does
serve out "a bowl of wonton"? The head of the handover, Zhou Ping, explained that starting from the "Music Isolation Package" on January 27th, the handover has been continuous, and six popular music products have been launched on the WeChat official account. "As it is now, we have accumulated There are a huge amount of audio and video resources, but if the audience wants a complete experience or playback, it is inconvenient to search on the WeChat official account. In addition, we still need to continue to update and add, so we thought of a "bowl of wontons" like this. Users who log in to the Mini Program can search and use these high-quality resources conveniently and quickly."
(Note: Follow the WeChat official account of the Shanghai Symphony Orchestra service account to log in to the Mini Program)
