China Net Technology, March 17 (Reporter Shan Zhengyu) In recent years, with the popularity of the online audio industry, online audio platforms have also become the breeding ground for pornographic and vulgar content. As a milestone event in the rule of law in the ecological governance of online information content in China, the "Regulations on Ecological Governance of Online Information Content" have been formally implemented in March this year. The "Regulations" clearly require that online information content producers and service platforms must earnestly perform their responsibilities and abide by laws and regulations, and prohibit the dissemination and promotion of vulgar, vulgar, kitsch and other audiovisual content.
After the official implementation of the new regulatory policy, China Net Technology's investigation found that there are still a lot of vulgar content suspected of "playing pornography" in the audio programs of some audio apps.
Science and technology reporters from Chinanet.com saw during the download and use of Litchi FM and Dragonfly FM on March 9 that the titles of some programs had obvious sexual hints, sexual provocations, etc., which were easy to cause sexual associations. "Adults please be reserved", "Twist and Decompress Double Egg Massage", "Sleep with a Rented Girlfriend", etc., are very "tempting". The uploaders of the works try to attract users' attention through stimulating titles.
In response to the above investigation, the China Net Technology reporter sent an interview letter to the platform's operating entity. Litchi said that any Litchi anchor content involving pornography, gambling, drug politics and other issues will be blocked. The person in charge of the operation and management department of Dragonfly FM also told reporters that Dragonfly FM has built its own sensitive word database to identify and timely check headline party articles with sensitive words, pornography, vulgarity, and exaggeration.
However, as of the press time, the aforementioned "pornography" content can still be listened to on the platform.
Frequent chaos in the online audio industry still need to be cleaned up.
With the continuous advancement of Internet technology, online audio-visual programs are very popular among young people. Compared with content formats such as graphics and video, audio is not It is intuitive and highly dependent on manual monitoring, and it is difficult to review. Audio platforms urgently need to establish a mature content supervision system.
According to relevant state documents, the network audio industry has grown savagely for some time, and industry chaos has occurred frequently. In order to pursue traffic and attract attention, some online audio platforms use algorithm technology to push audio content that violates social public order and good customs to users; some live audio platforms hide dirt and allow the anchor to spread sexually suggestive, "squeaky" and other pornographic information. It even tempts users to engage in illegal and illegal transactions across platforms... These illegal and illegal acts of the online audio platform have severely damaged the online ecology and have a bad impact on the healthy growth of young people.
After the reporter downloaded and installed Litchi FM for the first time, he selected a "male" user to complete the initial login. The "recommended" content displayed on the homepage was occupied by the full screen of "opposite-sex content", and the title contained a lot of "gentle girlfriend", "soft sister", and "sleeping". Before whispering, "Wanmeiyu Jie" and other vulgar words, and most of the show's recommended pictures are pictures of women in revealing clothes. The
reporter randomly clicked on a work titled "Experiencing the Feeling of a Private Physical Examination" certified as the exclusive live broadcaster of Litchi Gold Medal-"San Miao San Bodhi". Many netizens left a message in the comment area saying the content " "Good astringent" and "good yellow".
In fact, major audio platforms have problems spreading vulgar and pornographic content under the name of "ASMR", which has attracted great attention from regulatory authorities. The term “ASMR” originated from abroad. It is translated as “spontaneous perceptual meridian response” in Chinese and commonly known as “intracranial orgasm”. It originally referred to the use of various simulated sound effects to relieve people’s mental stress. However, on some online platforms, there are many problems with spreading vulgar pornography under the name "ASMR".
On another major audio platform, Dragonfly FM, the reporter also retrieved a lot of content with irritating titles, such as "I and the Dean of Beauty", "Medical Love: My Wife, Please Be Reserved" and "My Fabulous Female Boss" "Night" and other audio novels, the content introduction involves "the beautiful woman sleeping beside her", "the beautiful man who sleeps all over the world", "sleep with me, I will give you money" and many other obvious sexual hints, sexual provocations, etc. Make people produce sexual association vocabulary.
DragonflyFM
So, are there any problems with the above-mentioned audio novels and audio content that violate regulatory requirements? Litchi told China.com that all the content of Litchi anchors involving pornography, gambling, drugs and other issues will be blocked. In addition to the manual review mechanism, lychees are also empowered by AI to screen and deal with related violations. For anchors and "guilds", Lychee hasAdmission training and regular safety training, and advocate green live broadcast. Chen Qiang, head of the operation and management department of
Dragonfly FM, told reporters that Dragonfly FM has built its own sensitive dictionary to identify and timely check the title party articles that contain sensitive words, pornography, vulgarity, and exaggeration. "The company introduces a voice-to-text system, and then filters through the keywords in the system's thesaurus. Involving violations, the system directly handles them; sensitive ones require manual review and judgment." The
operating model has its own shortcomings. Content management and control test platform governance capabilities
It is worth noting that in June 2019, the Office of the Cyberspace Administration of China, in conjunction with relevant departments, launched a "special rectification work" in response to the dissemination of obscene and pornographic content in the online audio market. Video app applications and operating companies have imposed penalties such as interviews and shutdown of platform services. But less than a year later, this problem seems to have "resurrected" signs.
The formal implementation of the "Regulations on the Ecological Governance of Network Information Content" in March of this year will lead the industry to regain a positive development in the industry's view. Litchi believes that the implementation of the "Regulations on Governance" is beneficial to the online audio industry and will help the industry better create a clear and clear cyberspace. Dragonfly FM said that for audio platforms, the implementation of relevant regulatory policies will also facilitate the daily management of content and improve operational efficiency. Himalaya stated that it will take the initiative to shoulder social responsibility and serve every user in line with its corporate culture of "everything altruistic".
Currently, the development of the domestic audio industry has formed a relatively stable competition pattern. According to a research report by iResearch Consulting, from 2018 to 2023, China's online audio market has a compound growth rate of approximately 44%, surpassing the growth of the global online audio market, and market revenue will increase from approximately 11.3 billion yuan to 69.8 billion yuan. In the market share, according to the China Network Audiovisual Program Service Association "2019 China Network Audiovisual Development Research Report", the Himalayas ranked first with a user penetration rate of 62.8%; followed by Litchi, Dragonfly FM, and Penguin FM with user penetration rates 33.5%.
From the perspective of operating mode, the online audio market has formed a development direction based on two basic modes of UGC (User Produced Content) and PGC (Professional Production Content) (the third mode, PUGC, is a combination of UGC+PGC) . According to industry insiders, among the three audio giants, Dragonfly FM and Himalaya use the PUGC content production model, and the representative of the UGC model is the "domestic online audio first stock" Litchi. Although the UGC model has a huge potential user base, it also brings risks that the content cannot be controlled. The PGUC model, although the introduction of professional content practices can greatly improve the user experience, but it is also easy to cause copyright disputes, self-examination and self-correction and other issues on the platform.
However, the industry is optimistic about the future of the online audio industry. As 5G, AI and other technologies mature in 2020, the online audio industry will usher in a leap. Both the online audio user scale and the market scale are expected to show rapid growth. The relevant person in charge of
Litchi told the reporter that in the future, he will continue to deepen the UGC audio community market and expand more profit models such as live social networking and paid content. Chen Qiang revealed to reporters that Dragonfly FM will be listed at the right time this year, but there is no timetable for the IPO. In the future, PUGC's content strategy is the strategic direction Qingting FM has been implementing.
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