This year’s 5G mobile phone sales have been released, and it can be said that some are happy and some are worried. According to Counterpoint market monitoring, 5G mobile phone shipments hit a record this year, accounting for 80% of global mobile phone revenue, higher than 69% in the third quarter of last year.
Among them, Apple showed significant growth in Q3 2022 with the iPhone 14 series, accounting for more than half of all 5G mobile phone revenue alone, becoming the current largest revenue technology company.
Recently, Apple Inc. has become even more happy. It has successfully become the world's first technology company with a market value of over one trillion US dollars. For the first time, its revenue has surpassed Facebook , Microsoft , Google and other top technology companies.
Of course, Apple can become the technology company with the highest market value today without the contribution of the Chinese people. We can look at Apple’s sales data in my country in the past 10 years. It is really unimaginable.
In 2011, Apple sold a total of 10.03 million mobile phones in China;
In 2012, Apple sold a total of 23.82 million mobile phones in China;
In 2013, Apple sold a total of 25.64 million mobile phones in China;
In 2014, Apple sold a total of 37.42 million mobile phones in China;
In 2015, Apple sold a total of 58.38 million mobile phones in China;
In 2016, Apple sold a total of 43.8 million mobile phones in China;
In 2017, Apple sold a total of 43.8 million mobile phones in China A total of 36.7 million mobile phones were sold;
In 2018, Apple sold a total of 32.4 million mobile phones in China;
In 2019, Apple sold a total of 27.5 million mobile phones in China;
In 2020, Apple sold a total of 34.4 million mobile phones in China Mobile phones;
In 2021, Apple sold a total of 50.4 million mobile phones in China;
In the past 10 years, Apple has sold a total of 380 million Apple phones in China, with cumulative revenue exceeding 2.3 trillion yuan. If you add this year's sales to 400 million units, there should be no suspense about revenue exceeding 3 trillion.
As the saying goes, behind good sales, customers must be enjoying angel-like treatment. After all, no one can afford to offend their parents.
However, Apple is not. After becoming the world's most profitable company, Apple's contribution in the field of innovation is actually not particularly outstanding. On the contrary, it is doing product derivative business in various ways.
Take Apple's lighting interface as an example. This data cable, which was born on the iPhone 5 in 2015, is undoubtedly a huge improvement compared to the previous Type Micro-B interface. It can be inserted in both directions, which brings great convenience to users.
However, after the emergence of the Type-C interface, it is better than the lighting interface in terms of both transmission speed and charging speed. However, no matter how good it is, Apple still sticks to the lighting interface, which also makes it difficult for Apple mobile phones to satisfy users in terms of charging speed and transmission speed.
In addition, the weak signal of Apple mobile phones has been criticized, but it has not been solved perfectly so far.
In addition to hardware, Apple's application download and payment methods have also caused great controversy. The 30% Apple tax has also caused a big headache for Apple users. However, for the complaints that users cannot download software freely, Cook gave the reason: "For the safety of users, Apple will not allow third-party downloads. If users want this function, they can use Android phones."
Of course, Apple is confident in its approach. It was the first to achieve stable sales with its powerful A-series chips and closed IOS system. Since the fourth generation of iPhone, people have been accustomed to queuing up to buy it. This is still the case with iPhone 14. No wonder Cook, it can only be said that Cook’s marketing is very successful.
I remember Cook once said at a financial report meeting: "If you understand China well, development opportunities are everywhere. We are making every effort to understand China. Apple has achieved great success in China, and we are also incredible about it."
Some foreign media commented on Apple this way: Apple is like a vase in China. The focus is not on function, but many successful people regard it as a symbol of status.
However, many things are not static. With the rising national trend, Apple's approach may be counterproductive or bring uncontrollable factors. For example, after the release of Huawei Mate50 some time ago, it still achieved very good sales even without 5G, which shows that Apple products are not irreplaceable.
For another example, in terms of cloud storage, the price of Apple's iCloud is also very high. The service fee for 2T of space is 816 yuan per year, not to mention that it is free for Apple users. This is the second one. The most important thing is that users are somewhat uneasy about this foreign cloud. Even though Apple has repeatedly stated that the cloud server is hosted by China, users still do not have much favor.
There are people in China who have done what Apple cannot do. For example, China Mobile Cloud Disk is free and unlimited in this regard, which not only reflects the corporate spirit, but also demonstrates humanistic care.
Of course, there is a quota for free users. Mobile users have 20G free space, and non-mobile users have 10G free space. If you don’t put video materials and only put important information, this space is completely enough. Newcomers can also claim 1T of super large space with one click.
As an operator with 600 million 5G users, China Mobile Cloud Disk also has obvious advantages in download and upload speeds with the advantages of 5G's large bandwidth and low latency. In addition,
has very powerful cloud security advantages, which is very important to users. After all, the Chinese have their own cloud, which makes them feel more at ease when using it.
China Mobile cloud disk also has super cloud computing power, which can efficiently distribute user data and synchronize multiple terminals in seconds. As one of the four major operators, China Mobile's strength and cloud foundation are naturally very solid. Users can not only have a large cloud disk space, but also have a strong operation and maintenance team. This is why 600 million 5G users choose it.
Generally speaking, with the arrival of the national trend, Apple's marketing concept should also be changed. No matter how good sales are, consumers will change their consumption habits. As hardware differentiation shrinks, market competitiveness will become more intense, don't you think?
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