11 is out. In terms of share, , apple, , are first, , Xiaomi, is second, has changed from , Apple has the last growth, Xiaomi has the first growth, and Xiaomi is the only brand with positive growth among several brands. Regarding Xiaomi's performance, we can only say that among domestic brands, Xiaomi is the best online.
The Double 11 period in November is a peak period for domestic users to change their phones. Many users will choose this time to change their mobile phones. Therefore, each mobile phone manufacturer shows its capabilities during the Double 11 period, hoping to sell more mobile phones. According to the battle reports of each company afterwards, Xiaomi's is the most concise, without so many attributions, just saying that the cumulative payment amount across all channels has exceeded 17 billion yuan.
Judging from the distribution of related products, the Redmi series occupies the majority, among which the Redmi Note series and the Redmi K series are very popular. The Redmi series does a good job in terms of cost performance, which is very popular with online users. It has taken on a large number of basic Xiaomi users and can be said to be the ballast of Xiaomi mobile phone business.
However, if you want to achieve greater development, the online market alone is not enough. First of all, the online market share is limited, and the total volume only accounts for about 30% of the market share of . Secondly, the price and profit of mobile phones in the online market are relatively low. Therefore, in recent years, various domestic brands have begun to attack high-end products.
Xiaomi began high-end exploration in 2020. After a three-year exploration period, Xiaomi has finally figured out the high-end market. The earliest high-end product recognized by consumers is the Xiaomi Mi 12SU. Needless to say, in terms of hardware configuration, this is Xiaomi’s traditional strength. As an imaging flagship, the hardware of the Xiaomi Mi 12SU was top-notch at the time.
However, there is a saying that parameters do not equal experience. How to ensure the experience of Xiaomi 12SU is the key. In terms of personal usage, the first thing is to ensure the stability of MIUI. The overall performance of MIUI13 equipped with Xiaomi 12SU is stable, and there are no major or frequent BUGs.
Secondly, it has made differentiation in the imaging part. The 1-inch oversized sole brings attraction. It has formed a unique imaging style through cooperation with Leica , and the shooting experience is very good, making users like taking pictures and allowing users to take beautiful photos very conveniently. Finally, there is a significant improvement in heating and battery life.
Xiaomi Mi 12SU has undoubtedly made a good start, but if you want to stand firm at the high end, you must maintain stable performance. You cannot play like one generation of dragons and one generation of bugs. The next Xiaomi Mi 13 series has also maintained stable performance. The selling points of the product are also very clear, and it has captured many users. And looking at the market situation of the Xiaomi Mi 13 series, you will find that the Xiaomi Mi 13 series is really on the rise this time.
Generally speaking, Apple still dominates the high-end market, but judging from the failure of the iPhone 14 standard version and iPhone 14 Plus, there are still great opportunities for domestic Android brands. Xiaomi is naturally aware of the relevant opportunities. At present, Xiaomi's overall strategy is to take the lead with Redmi, xiaomi patiently polishing products, and impacting the high-end, and Lu Weibing will later serve as the president of Xiaomi Group . Xiaomi's subsequent high-end road is worth looking forward to.
