As early as September 6 this year, Douyin Vice President Han Shangyou officially announced that Douyin will be launched as an open platform! The Douyin Open Platform is an external open cooperation platform based on the Douyin series of products, with the Douyin applet as the main container, providing a series of general service frameworks and open capabilities.
Immediately afterwards, from December 15th to 16th, Douyin adjusted its organizational structure. After the organizational structure adjustment, Han Shangyou was responsible for Douyin's business, China live broadcast and Douyin's local life, becoming the actual power manager of Douyin. Some people called the adjustment a "prince" in power. It can be seen that Han Shangyou originally belonged to the new force in the future in the entire personnel structure, which is the future of Douyin. This situation is somewhat similar to the situation in Zhang Xiaolong in Tencent . Tencent transformed and bet on WeChat , and eventually became an instant success. It is said that because he was in Guangzhou, Ma Huateng put the entire WeChat team in Guangzhou. It can be seen from this that Douyin attaches great importance to the strategy of open platform. And the foundation has been laid in terms of organizational structure. Based on the two things, it can be seen that Douyin will further develop its efforts in the field of small programs and appoint young people to carry out drastic reforms. It is expected that there will be more measures in the local life field of Douyin.
The most important core figure in the implementation of Douyin's strategy is Han Shangyou, Vice President of Douyin. Let's take a look at Han Shangyou, who was originally an employee of Goose Factory . When he resigned, he resigned with 1 star. It can be said that he was an abandoned general of Goose Factory. Han Shangyou was born in 1990. He is a typical post-90s generation. He graduated from Nanjing University in 2013. He joined Douyin in 2016. After being in charge of the Xiaoshaoshan video business in the early days, he performed well and was gradually promoted.
As we all know, mini programs were first vigorously promoted by WeChat and were the first to open the platform online. At present, it is also the company with the most mini programs, and Douyin is focusing on mini programs at this time. Presumably, he learned about the monetization ability of small programs. Mini programs are a very good supplement to the monetization of short videos. Because the biggest function of short videos is to attract traffic, that is, to attract everyone's attention and divert traffic, but the accumulation of traffic ultimately needs to be monetized to be valuable. At this time, mini programs dedicated to monetization, with their small and beautiful characteristics, have forced major manufacturers to enter the game. With Douyin's traffic drainage and import into mini programs, mini programs can realize the fastest monetization for merchants. Presumably Douyin has realized its internal logic, so it has made vigorous adjustments, which will definitely make a difference in the next period of time.
