Recently, the AITO brand collaborated with Huawei on the theme color aesthetic plan, and the "Dawn Pink" color tour centered on Wenjie M5 EV came to a perfect conclusion. This event aims to explore the connotation and meaning behind the color, so that AITO M5 EV Dawn Pink, an ideal car with good looks, wisdom and strength, will be known and loved by more consumers. Huawei's theme color aesthetic plan is based on the concept of "More Than Colors" and co-creates with brands through the "one color per issue" model to achieve the perfect integration of color and brand story. The event has been successfully held for three phases, bringing users a unique and diverse visual experience.
Creative customized main visual + customized theme, interpretation of romantic "dawn pink"
The theme color selected for this issue of Huawei's theme color aesthetic plan is the "dawn pink" of AITO M5 EV. This pink is the first brilliance of dawn to break through the darkness. It means breakthrough, bravery and confidence. Starting from this color inspiration, the Huawei theme integrated the paint texture of the Wenjie M5 EV into the customized dynamic main visual. The background embellishment of a large area of the same color pink grass echoed the theme of the event. The finishing touch was the three-dimensional runway restored by the letters "E" and "S" and the body design of the Wenjie M5 EV above. The gentle breeze blows and you move forward freely, which means that you will encounter more beautiful scenery while driving the Wenjie M5 EV on the road.
Huawei Theme has also created a special area that integrates pink all-scenario themes, dials, and wallpapers, and cleverly integrates the inspiration video and interpretation of Wenjie M5 EV on the event page to fully demonstrate the vigor and vitality of "Dawn Pink".
In addition, Huawei Theme Creative Studio also created a customized theme "Condensing Light and Shadow" for AITO. This theme incorporates the inspired colors of the Wenjie M5 EV and brings four color styles: dawn pink, pine frost green, azure blue , and warm nebula. At the same time, AITO's brand logo letters are creatively designed as a racing track. Double-click the screen to switch between the four letters A, I, T, and O at will, and experience the thrill of AITO cars galloping on the track.
"Love Spreads at Dawn" Huawei Theme New Image Community Photography Contest has successfully concluded
The beautiful moment at dawn is worth freezing and collecting. The Color Aesthetics Project held the "Love Spreads at Dawn" photography contest in the Huawei themed new imaging community. This photography competition covers three major directions: landscape, humanities, and life. During the event, it attracted a large number of photography enthusiasts to share their "dawn powder" photos under their lenses. As of December 20, the event has attracted 1,400+ user submissions and received a total of 230,000+ interactions. Through the interpretation of lens language, users can more intuitively feel the unique charm of romance, elegance and agility contained in "Dawn Pink".
Explore the romantic color of the sky and define urban ecological aesthetic design
Speaking of this color aesthetic plan, we have to mention the Wenjie M5 EV with which it has launched cross-border cooperation. In addition to the high-looking color matching of Dawn Pink, this car is also "naturally beautiful" in terms of design. Wenjie M5 EV continues the AITO brand design concept of "extreme, simple and pure" and goes one step further to create an urban ecological aesthetic design that is fashionable, avant-garde, classic and durable. The front of the car adopts a closed dynamic shark nose design, with a low-pressure shape like the sports car , which is very sporty. The streamer lion headlights are not only technologically avant-garde in shape, but also add vitality and life to the entire car. In addition, Wenjie M5 EV is based on the original eagle-wing penetrating taillight design, and adds the "AITO" word mark that can be lit in the center, giving people a glimpse.
Use colors to interpret romance, and use technology to create a travel experience
For Wenjie M5 EV, its excellent strength goes beyond its appearance. In addition to interpreting romance with its dawn pink appearance, it also uses rich technologies and configurations to demonstrate its wisdom.Wenjie M5 EV has the Hongmeng smart cockpit that can be called the "ceiling of cars and machines". The smooth and silky interactive experience makes us fall in love with it the first time we use it. The visible and speakable smart voice allows you to control "half of the world" in the car with just your mouth. In addition, the Hongmeng cockpit also has powerful cross-device interconnection capabilities, giving you an intelligent and convenient experience of ecological interconnection. In the
configuration, this car also targets urban female users by transplanting a professional-grade cosmetic mirror into the car to create a nine-speed adjustable "super queen mirror". The car makeup mirror adopts a large-size high-definition mirror design, and the proportion design is more coordinated. Through the touch button on the right side of the mirror, you can adjust the fill light to multiple levels of light, dark, cold and warm, adapting to different makeup needs, and easily create perfect makeup anytime, anywhere.
This cross-border cooperation between Wenjie M5 EV Dawn Pink and Huawei's theme color aesthetic plan not only creates a specially customized theme, but also shows the urban ecological aesthetic design and intelligent outstanding product strength of Wenjie M5 EV Dawn Pink through the lens language of changing light and shadow. Huawei's theme color aesthetic plan will also continue to adhere to the concept of "More than Colors", explore the possibilities of color from multiple perspectives, and lead users to unlock new color journeys.
