Apple has always implemented its own ecological closure principle and based on it, pursuing market monopoly to harvest the leeks of users and developers. This behavior has been criticized countless times in the past, but Apple has many fans and a high market share, so most of the time it is impossible to deal with it.
But this does not mean that everyone will surrender. For example, EU , you don’t care at all and arrange for Apple from time to time. Look, the EU has recently started new moves and has taken great action, directly targeting Apple's closed IOS ecosystem.
Will the apple ecosystem be broken?
I believe many people know that because of the EU's requirements, Apple is very likely to use the Type-C interface when iPhone 15 and abandon the Lightning interface. Chargers have always been a key part of Apple's hardware ecosystem, and relying on the "sexy operation" of buying a mobile phone without giving a charger, it has brought huge profits.
EU unified Type-C interface will drive more regulators around the world to impose similar restrictions on Apple, and the latter will have to give up and continue to persist. This part of the profit will definitely be cut.
If the unified interface makes Apple hurt, then the "open IOS ecosystem" is to make Apple bleed. The latest Digital Markets Act of the EU is doing this. According to the requirements of this bill, Apple must relax control over the IOS ecosystem and allow users to bypass the Apple store to download third-party software.
In other words, in the IOS system, consumers may no longer have to worry about Apple's face and can only download software approved by Apple. The same is true for developers. They no longer have to pay high "Apple tax" to Apple to enable their APP to be listed on the Apple store.
For more than a decade, Apple has been controlling the IOS ecosystem and has built it into an iron barrel fortress. At the same time, the IOS ecosystem often plays the role of a bridge. There will be no direct communication between suppliers, developers and consumers, and exchanges must be achieved through this "bridge".
supplier, developers want to send "materials" to the "bridge", Apple has to charge a handling fee, Apple handed over the "materials" to consumers, and charged a part of the commission from consumers. The monopoly of eating at both ends is the magic weapon for Apple to make money.
Musk smiled, Cook is ready to connect to a third-party store?
Faced with the EU's step-by-step pressing, Cook probably had a headache. I wonder how he would come up with what countermeasures? It can be known that Musk would applaud after hearing this news.
After Boss Ma became the CEO of Twitter, he really exhausted his methods in order to save money. It is said that he is reluctant to pay the rent in the office building recently. Among them, Apple's high fees charged for Twitter became the thorn in the flesh of Boss Ma. To this end, he publicly criticized Apple on Twitter, requiring the other party to disclose the review standards for third-party APPs.
, and he also tried to refuse to pay the 30% commission charged by Apple, saying that it was extremely unreasonable and that the actual charge should be less than one-tenth. In short, in order to save money, Boss Ma criticized Apple.
Although Boss Ma and Cook later reached a settlement, the commission was probably still to be paid, which probably made Boss Ma very unhappy. Now, Apple is facing this problem, which is considered as "it will be paid sooner or later when it comes out."
Interestingly, news is now coming out that in order to cope with the new EU regulations, Apple plans to access third-party stores. This is a bit surprising. Is Cook really planning to give up this pie?
So, do you think Apple’s closed IOS ecosystem will be relaxed and the “Apple tax” will disappear?
