On December 11, Xiaomi Group held a new product launch conference, officially releasing the digital high-end flagship Xiaomi 13 series, the new MIUI 14 operating system and 5 AIoTh products, including Xiaomi 10 Gigabit router, Xiaomi Sound Pro, Xiaomi mini host, Xiaomi watch S2 and Xiaomi Buds 4 headphones, etc.
Xiaomi 13 series is the answer to the three-year exploration period of the high-end strategy of Xiaomi , achieving high-end experience without shortcomings and 360 degrees without blind spots. With the support of Leica image strategic cooperation , a new chapter of mobile image is opened. MIUI 14 basic experience returns to its peak and begins to build industry-leading interconnection.
Xiaomi Group Founder, Chairman and CEO OLei Jun said: "Looking back on the past three years, the high-end strategy has profoundly influenced Xiaomi and has profoundly changed Xiaomi. The Xiaomi 13 and MIUI 14 released today, you can see that a brand new Xiaomi has begun."
It is reported that Xiaomi 13 is priced starting from 3,999 yuan, Xiaomi 13 Pro starts at 4,999 yuan, and the two models will be pre-sale at 21:30 pm on December 11, and will be officially launched at 10 am on December 14. Xiaomi 13’s 5 customized sports car color schemes: flame red, sapphire blue, hurricane yellow, jungle green, cement grey, all with configurations of 12GB+512GB, priced at 4999 yuan, limited to 50,000 units, and will be available for sale in Xiaomi Mall from December 16. In addition, Xiaomi MIX Fold 2 has added two new colors for Xuanye Black and Moonlight Silver, with a price starting from 8,999 yuan and will be available at 10 a.m. on December 20. In terms of
AIoT products, Xiaomi Sound Pro is priced at 999 yuan, Xiaomi Watch S2 starts at 999 yuan, and Xiaomi Buds 4 headphones are 699 yuan, and will be officially launched on all channels from now on; Xiaomi 10 Gigabit router is priced at 10:00 yuan, and will be officially launched on all channels at 10:00 on December 14; Xiaomi Mini Host Standard Edition is priced at 3,699 yuan, and will be sold on all channels today. The bare-system version will be crowdfunded on December 14, with a crowdfunding price of 2,799 yuan.
high-end leopard transformation, Xiaomi 13 series has become the answer to the three-year high-end strategy
Xiaomi's high-end strategy began in 2020 and has gone through three years of exploration: in February 2020, the Xiaomi 10 series hit the high-end market for the first time, with a dream start, with sales exceeding 200 million in one minute; in 2021, Xiaomi released the Xiaomi 11 series, seeking breakthroughs in craftsmanship and design aesthetics; in 2022, starting from the Xiaomi 12 series, Xiaomi proposed "from performance leading to experience priority", and officially clarified the high-end as the group strategy, and proposed a comprehensive benchmark for Apple .
In the past six months, Xiaomi's high-end products have performed better, winning the best reputation of high-end mobile phones in 2022. Among them, the first month of the Xiaomi 12S series and the foldable screen mobile phone Xiaomi MIX FOLD 2 on e-commerce platforms were both more than 98%. At the same time, the Xiaomi 12S series has gained high recognition from professional photographers and photography enthusiasts with its strong imaging strength.
"Xiaomi 13 series is the answer to Xiaomi's three years of exploration of its high-end strategy." Lei Jun said that the Xiaomi 13 series is not only the most powerful Xiaomi digital flagship in history, but also a high-end masterpiece that exceeds the industry's expectations.
According to reports, Xiaomi 13 series fully realizes high-end experience without shortcomings and 360 degrees without blind spots, breaking many of the strongest records in Xiaomi's history.
After three years, the Xiaomi 13 series ushered in a comprehensive upgrade of three major components: processor, memory and flash memory for the first time. The entire Xiaomi 13 series is equipped with the latest Snapdragon processor second-generation Snapdragon 8 mobile platform, with CPU multi-core performance increased by 37%, GPU performance increased by 42%, and gaming experience surpassed A16. The standard version of Xiaomi 13, which has a gold size, not only has excellent feel, but also has full performance and is comparable to an e-sports mobile phone.
Xiaomi 13 series fully undertakes the powerful Leica professional imaging capabilities of Xiaomi 12S Ultra, and realizes further advancement of technology and scenes: the entire series is equipped with 75mm Leica telephoto lens , and the entire series is upgraded to Leica super color imaging. The Xiaomi 13 Pro is equipped with the 1-inch sensor main camera of the same model as the Xiaomi 12S Ultra, and innovatively adopts SLR-level floating mirror technology on the telephoto end.
Xiaomi 13 returned to the straight-screen vertical edge design after eight years, customized the "ultra-narrow-edge straight screen", and realized the "visual four-element edge" in the domestic Android camp for the first time.The Xiaomi 13 series also customizes five limited-edition sports car colors based on the four colors of black, white, wilderness green and distant mountain blue: flame red, sapphire blue, hurricane yellow, jungle green, and cement gray. It is the richest color matching in history.
Xiaomi 13 series is equipped with the self-developed Pengpai battery management system. Xiaomi 13 has a battery life of up to 1.37 days, creating the longest battery life of Xiaomi high-end series. Xiaomi 13 Pro first launched 50W Pro wireless second charging, which takes only 36 minutes from zero to full, breaking Xiaomi's wireless charging speed record.
In addition, the Xiaomi 13 series is also equipped with the brightest and best screens on Android. The entire series supports IP68 dustproof and waterproof, and the experience and quality have all leaps forward.
It is worth mentioning that the high-precision assembly of Xiaomi 13 was the first to be implemented in the Xiaomi smart factory, which doubled the assembly accuracy of some core devices of Xiaomi 13. Xiaomi 13's super four narrow edge process was also polished and molded in the smart factory, and was finally promoted to all production lines. In addition, Xiaomi Smart Factory also provides the industry with integrated solutions for innovative processes, instruments and processes to do "manufacturing". At present, companies such as Longqi and Lens Technology have enabled the complete production line equipment and smart factory system output by Xiaomi.
The entire Xiaomi 13 series is equipped with the latest MIUI 14 operating system, and the deep coordination of soft and hard work has achieved a new breakthrough. Finally, in many core experiences such as performance, screen, image, battery life, and system experience, it surpassed iPhone 2 for the first time, and can be regarded as a watershed work for domestic high-end comprehensive experience.
Leica supports it and brings professional images to the public, and opens a new chapter of mobile images
In July 2022, Xiaomi announced the launch of the upgrade of the imaging strategy, put forward a new imaging concept of "beyond the human eye and perceive the human heart", and released the first work of Xiaomi and Leica, Xiaomi 12S series. Xiaomi Image thus sets new aesthetic standards and new imaging culture in the mobile image era.
's original Leica imaging experience has quickly gained recognition from the professional imaging circle. A well-known photographer commented, "It is not only Xiaomi Leica's imaging technology and aesthetics that meet the standards of professional photographers, but the greater value is to quantify the experience, aesthetics and style of professional photographers, so that ordinary people can quickly have eyes and aesthetic judgments like photographers."
Lei Jun said that the Leica image jointly developed by Xiaomi Leica is ushering in a new chapter. The Xiaomi 13 series has expanded the new focal length of mobile photography, realizing more applications of SLR lens technology in mobile photography, and further color management.
Xiaomi 13 series is equipped with Leica professional optical lens and Leica acoustic dual image quality. At the same time, the Leica 75mm telephoto lens has been added to the entire series. As the classic Leica focal length, it can not only take into account long-range shooting, but also suitable for portrait shooting. This will be the best secondary camera in Xiaomi's digital series, and it will also be a secondary camera with a very high usage rate.
Xiaomi 13 Pro has the "name of Pro and the soul of Ultra". The main camera uses a one-inch IMX989 base and has the same optical qualities as the Xiaomi 12S Ultra. The 75mm telephoto equipped with innovatively adopts the "floating focus mirror group" design. Referring to the focusing technology of the SLR camera, the six lenses are innovatively divided into two groups, front and rear, and the rear lenses "float" during the focusing process. It can achieve up to 70x hybrid zoom and recently supports 10cm focus, which allows the 75mm telephoto lens to add a "super close-up" feature to capture delicate details with smaller distortions, bringing professional optics to real physical blur.
Xiaomi 13 all series is equipped with Leica native dual image quality. The entire series has been upgraded to "Leica Super Color Image" and jointly built an image color database with Leica. The color model layout of 4,700 scenes is carried out one by one. At the same time, it supports the full link P3 wide color gamut, improving color capture by 25%. This allows the Xiaomi 13 series to challenge the industry's most difficult moment, that is, sunset, and it is also the photographer's favorite "golden moment". Xiaomi 13 Leica super color images can perfectly restore the rich colors in this scene, achieving a casual shot and a picture of the gods.
At the same time, with the support of Xiaomi's image brain, the Xiaomi 13 series also has super computing and photography capabilities, realizing the upgrade of CyberFocus' ability to chase the focus of everything, and adding automatic focus for shooting scenes of insects, birds and vehicles.
records the ordinary moments of ordinary people and make ordinary people extraordinary is the real new era of mobile images. With the release of Xiaomi 13 series, Xiaomi and Leica continue to deepen strategic cooperation, Leica shares the professional aesthetic experience of a century of precipitation, and Xiaomi uses self-developed imaging technology to quantify it, perfectly restore the real Leica, and jointly promote mobile images from professional to public, empowering the "forgetful moment" of ordinary people, thus opening a new chapter in mobile images.
MIUI New Student: Basic experience returns to its peak, creating an industry-leading interconnection
"Xiaomi has gained a lot in three years of high-end exploration. To achieve high-end without shortcomings, it is necessary to prioritize experience and in-depth coordination of software and hardware." Lei Jun said that in 2022, Xiaomi first merged the MIUI team into the mobile phone department, merged it with the BSP system software department, and then merged the AIoT system department and the interconnection software department to form a system software platform team that penetrates vertically and horizontally integrates all Xiaomi's businesses. This reorganization has made full preparations for the freshmen of MIUI. MIUI 14 is the first work after the system software team has completed the integration.
For the past 12 years, MIUI has been a leader in interaction, functions and optimization of mobile operating systems, and has also taken the lead in detecting various bottlenecks in existing system experiences, such as the more bloated system is used, the more resource consumption, and the imperfect interconnection logic. Rejecting bloat and bringing the basic experience back to its peak has become the leading priority of MIUI14 experience.
Therefore, MIUI 14 took the lead in launching the "Razor Plan", turning the blade inward and cutting three times, striving to create an ultra-pure system with "minimum firmware, minimum memory occupancy, and least uninstallable applications". MIUI 14 also uses a new photon engine to "operate" the Android underlying kernel, achieving significant optimization of architecture and scheduling mechanisms, not only making the system smoother, but also giving three-party applications more open and create a smooth experience on the full link.
In terms of privacy and security, MIUI has always maintained its lead in the industry-standard privacy and security functions such as flares, interceptor networks, and concealed masks. This time, MIUI 14 further strengthens the "end-side privacy" capability. The entire system cannot be "cloud" by 30+ scenarios, picture and text recognition, etc., and fully realizes the end-side privacy capability, so that more data does not need to rely on the cloud and only computes locally.
In terms of interconnection, MIUI announced the upgrade of two interconnection centers: Xiaomi Mixe and Mijia APP, covering nearly 1 billion devices, achieving two major capabilities breakthroughs: the high-speed interconnection bus is based on self-developed algorithms and protocols to create a faster full-link connection experience; Mijia control capabilities cover all-end devices, and control devices in a comfortable way anytime, anywhere. At the same time, MIUI 14 also took the lead in proposing to focus on people and connect everything, and create industry-leading interconnection.
Xiaomi Group Mobile Software Department General Manager and MIUI Head said that under the guidance of "people-centeredness, connecting people and everything", MIUI 14 took the lead in realizing industry leadership in three dimensions: First, pay attention to people's perception and create an easy-to-use and intuitive connection experience; second, pay attention to people's use scenarios, realize intelligent and automatic, and start a smart home journey in a few simple steps; third, pay attention to the relationship between people, innovate and launch family services, care for the growth of minors and the health of the elderly, and make the home closer.
's newly released 5 AIoT products have also taken the Xiaomi Technology ecosystem to a new journey of "people-centered and connecting people with everything".Among them, Xiaomi 10 Gigabit router was first equipped with the new generation of enterprise-class routing chip of Qualcomm , with wireless and wired transmission rates up to 10 Gigabits; Xiaomi Sound Pro has achieved a new breakthrough in the field of flagship smart speakers, and the flagship acoustic design brings an unprecedented listening experience; Xiaomi Mini host is Xiaomi's first desktop host product, with a mini body size, but it has powerful desktop-level performance and a Grand Slam of interfaces and connectivity; Xiaomi Watch S2 adopts dual-size design of 46mm and 42mm, supports body composition measurement for the first time, and supports more than 100 sports modes; Xiaomi Buds 4 headphones adopt a semi-in-ear design and have multiple flagship configurations to bring high-quality and comfortable sound quality experience.
From Xiaomi 13, I saw a brand new Xiaomi
As Lei Jun said, the high-end strategy of the past three years has profoundly influenced Xiaomi and has also profoundly changed Xiaomi.
Xiaomi 13 series has achieved a real start with the comprehensive technology-led development of Xiaomi's high-end products. With the help of deep coordination of soft and hardness, the Xiaomi 13 series has a 360-degree high-end experience in performance, imaging, screen, battery life, etc., and the core experience surpasses the iPhone for the first time.
's deep technical accumulation and R&D investment provide key support for the high-end breakthrough of Xiaomi's entire series. In 2022, Xiaomi expects to invest 17 billion yuan in R&D, and the R&D investment is expected to reach 100 billion yuan in the next five years. As of September 30, 2022, Xiaomi Group's global patent authorization exceeded 29,000, and the global patent application exceeded 59,000.
At the same time, based on the leadership of technology, Xiaomi's high-end products have also incorporated the blessing of humanistic concepts. Xiaomi 12S Ultra and Xiaomi MIX Fold 2 have been recognized by professionals. They are scientific and technological achievements supported by humanities and are also the forefront of the high-end comprehensive breakthrough. The Xiaomi 13 series promotes mobile imaging from professional to public, and MIUI14 starts to create a new journey of interconnection that is "people-centered, connecting people and everything", further promoting the perfect combination of technology and humanities.
Starting from Xiaomi 13 series and MIUI 14, a brand new Xiaomi begins.
