I don’t know if you noticed it. Vippineshop is the e-commerce company, and more and more friends around you are attracted by it. Yesterday at noon, I had a meal with several colleagues born in the 1995s. They were discussing this matter. Some people bought Bosideng down jackets at Vipshop and some people bought Zhou Shengsheng gold bracelets. The consumption experience was relatively satisfactory.
I collected a lot of information online today and found that there are really some reasons behind Vipshop's popularity. The most intuitive thing is that things are cost-effective. Under the wave of rational consumption, this is often the primary condition for consumers to shop. For example, a female college student born in the 2000s was just learning to put on makeup. The original eyebrow pencil of Vipshop was only 25 yuan after discounting it, which made her affordable.
In addition to the price, some industry insiders also pointed out that Vipshop also understands consumers very well and sells whatever platform you need. During the summer vacation, students were preparing to change the phone, so Vipshop held domestic activities such as Xiaomi , vivo, Honor , and other domestic products. On the day of Vipshop 3C digital special sale, orders from consumers born after 1995 increased by 10 times.
or the weather has cooled recently, and consumers urgently need warm equipment. During the 128 sale and Double 12 sale conference, Vipshop focused on warm equipment and reduced the prices of down jackets, gloves, fleece underwear and other products. For example, during Double 12, the sales of men's/women's down jackets on the platform increased by by 250% year-on-year, and the sales of children's down jackets on the platform, and the sales of by doubled year-on-year. Sales of thermal underwear increased by more than 120%.
This is actually a human-oriented embodiment. The platform truly pays attention to the real demands of users, not only to make everyone affordable, but also to make things practical. Including Vipshop's pretty good service, it is also a true portrayal of the platform's insistence on people-orientedness and has always been well received by many users.
Compared with other platforms, Vipshop is still concerned about home delivery, and home delivery service is already paying attention to the next stage of user needs, namely home delivery service. Vipshop is holding SF Express and has been insisting on returning and purchasing for a long time. If the size of the shoes you bought on the platform is not suitable, click on the exchange, SF Express brings new shoes to the door. You don’t need to go to the station to send the express delivery, and you can replace them at your doorstep.
VIPHS has indeed hit the hearts of consumers, which is why, in its latest quarterly financial report, user stickiness continues to grow. In the third quarter of this year, more high-value users on the platform were converted into paid members, and the number of active users of super VIP increased by 21% year-on-year, accounting for 40% of the online net GMV, and many of them were Generation Z and male users.
So, the criteria for judging an e-commerce company are never cold data and GMV, but user experience. The platform is good to users and meets everyone's high-quality consumption needs. Users will in turn support the platform and promote the continuous growth of the platform, which is well confirmed by Vipshop.
