html November 12th news, NIO industrial and commercial information has been changed, business scope has added mobile terminal sales, communication equipment sales and other businesses, indicating that NIO 's first smartphone will be unveiled soon. It is reported that NIO CEO Li Bin once revealed that NIO mobile phone project is progressing smoothly, implying that it will be officially released within one year.
(Picture from: NIO Auto official website)
, a new high-end car company, NIO, announced its plan to impact the smartphone market at the beginning of this year. Judging from the latest changes in industrial and commercial information, this project seems to be progressing smoothly. In August this year, NIO registered NIO Mobile Technology Co., Ltd., with Yi Wei, the former senior vice president of Meitu Mobile, as the head of the software department of NIO Mobile, but no details were disclosed. In addition, according to Li Bin's earlier statement, NIO mobile phones will use Qualcomm 8-series flagship mobile platform chip, , but NIO's logo does not appear in the list of Snapdragon 8 Gen2's first cooperation manufacturers, which means that NIO mobile phones will not be unveiled until the third quarter of next year as soon as possible.
(Picture from: NIO official website)
In fact, the cross-border between smart trams and smartphones is not a surprising development trajectory in this era. Just like Huawei , Apple , Xiaomi and other manufacturers have had many trends in the field of smart trams, but making cars is much more difficult than making mobile phones. The difficulty of cross-border between cannot be compared. However, NIO does not really want to enter the smartphone market. After all, the smartphone market is now too serious now, and it is only in the fierce competition that it "entered" the market, which is obviously not the best business plan. However, smartphones can produce many linkage functions with their own smart trams, which is a solution that kills two birds with one stone for NIO, which has the brand concept of "smart life".
(Picture from: NIO Auto Official Website)
Of course, whether NIO mobile phones will arrive as scheduled will have a big question mark now. According to earlier news, NIO plans to launch 5 new models in 2023, . In the fourth quarter of this year, NIO also provided services in Germany, Netherlands , Denmark, Sweden , and also launched the delivery of NIO ET7. From this point of view, next year will be a very critical year for NIO, and whether it will free up time and energy to explore new areas, such as releasing the first NIO mobile phone, or continuing to display NIO life concept products at fashion week, are all doubtful parts.
(Picture from: NIO Auto Official Website)
It has to be said that the part that smart trams can make car owners intuitively perceive the "smart" in the future is the "digital key" and "open the car door without any sense" that car companies focus on research. These functions must be based on a smartphone. For NIO, making mobile phones is also to prevent them from being "bottled" by smartphone manufacturers. However, the owner survey report released by NIO also mentioned that nearly half of NIO's owners are using iPhone, and Apple naturally will not hand over the permission of UWB to provide NIO with no sense door opening function. This can only hope that its own NIO mobile phone has enough attractiveness and will fully acquire these owners into NIO's smart ecosystem. However, there is no doubt that NIO can build a mobile phone, but whether it can build a competitive mobile phone is a part that everyone is looking forward to.
(cover picture from: NIO official website)
