Once the Huawei Prince is now on the road to car manufacturing!
The new energy car manufacturing track is one of the biggest trends at present. Countless people rushed in on this money-filled track, but most of them fell halfway, and there were even many bigwigs who enjoyed a high reputation in the business world.
, on this tempting track, a big shot recently broke into another big shot...
On December 7, the new car-making brand Ziyoujia issued an open letter saying that "Ziyoujia NV" cannot be delivered in the short term and will refund all reservation users within 48 hours, and express apologies.
Speaking of the new power car manufacturing brand of Youjia NV, the first thing many people think of is the Li Yinan , which is well-known in the entire business world. He was once the favorite student of Ren Zhengfei , and he is therefore considered by the outside world to be Huawei's most likely successor.
But who would have thought that in the face of a bright future, Li Yinan finally chose to leave Huawei and founded the Mavericks electric car himself. Although Li Yinan's entrepreneurship was successful from this point of view, he also suffered the bitter fruits of entrepreneurship. In 2015, Li Yinan was eventually sent to prison for suspected stock insider trading.
After being released from prison, Li Yinan plunged into the car manufacturing army and established a new car-making brand, Ziyoujia. Ziyoujia NV is also the first model launched by Li Yinan after making cars. It was launched on October 8.
In the eyes of the outside world, Li Yinan's business will be as smooth as Niu Electric Vehicle. After all, from all aspects, this car has the strength to challenge most of the new energy vehicle on the market, and even received more than 20,000 orders as soon as it was released.
But just when everything was ready for Youjia NV, it suddenly came out that "there will be refunded because it cannot be delivered in the short term." In addition, there are also reports that since Youjia has started layoffs, mainly to dismiss factory employees, and the laid off employees are compensated based on the length of time they are onboard. At present, the mini program reservation page of Zhiyoujia can no longer be opened, and it displays "System update and maintenance".
As the news came out, the future of the brand Youjia has also been questioned. Just as they said in the open letter: "It's about to end before it starts."...
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Ziyoujia NV, which has everything in mind, finally fell into mass production!
After being released from prison, Li Yinan has always been very low-key in his behavior. No one knows what this former business tycoon was busy with? It was not until 2018 that Niu Electric Vehicles would be deployed in the field of new energy vehicle manufacturing that everyone suddenly realized that Li Yinan had also become one of the many car-making troops.
Since then, news about Li Yinan building cars has become a target of great concern to the outside world.
After four years, this mysterious new power brand finally revealed its true face in October this year.
is under the gaze of attention on October 8, the first SUV model of Ziyoujia Auto, the Ziyoujia NV, was officially launched. This new car of the new car of Yiyoujia NV is 4915×1962×1755mm, and the wheelbase is 2910mm. It is positioned as a luxury medium and large urban SUV, followed by urban exploration. It is divided into pure electric version and extended range version, with a price of 278,800 to 318,800 yuan.
From all aspects of configuration, Ziyoujia NV is relatively well-prepared in all aspects, and it quickly received orders of more than 20,000 vehicles. It can be said that consumers still have great expectations for Li Yinan's car manufacturing.
Interestingly, the Yiyoujia NV is also the hottest medium and large SUV track in China. Whether it is the three new car-making forces "Wei Xiaoli", or Huawei Cialis AlTO, all of them are planning to enter this field. Therefore, the addition of Yiyoujia NV has undoubtedly once again made the competition in this track more fierce. As a fiercely competitive market segment,
is inevitable to compare consumers and netizens. Therefore, since the launch of Youjia NV, some netizens have compared it with the Ideal Auto product, and believed that the overall configuration level of the yongjia NV is between the old Ideal ONE and the new Ideal L7.
In response to this comparison among netizens, the founder of Ideal Auto, Li Xiang , also stood up to express his dissatisfaction and responded on Weibo , saying: "This is far inferior to L6, why compare it with L7."
This comparison between the big guys has undoubtedly increased the outside world's expectations for the Yiyoujia NV, but now with the mass production difficulties faced by the Yiyoujia NV, all of these expectations may be disappointed!
It is reported that the reason why the problem with mass production of the Youjia NV is currently encountering problems is likely to be related to its OEM company Macheng Auto .
Like many new car-making brands, Ziyoujia also cooperated with Jiangsu's Dacheng Automobile to choose the OEM production model.
Public information shows that in 2018, Zotye Chairman Wu Jian-Len Wu handed over the Zotye Jintan Base and Fuzhou Base to his son Wu Xiao , and Wu Xiao founded Mahayana Automobile with this. Among them, the Changzhou factory was acquired by Niu Innovation Energy through leasing, becoming the production base of the Ziyoujia Automobile brand.
But then, after the implementation of National VI emission standard , the products of Dacheng Automobile began to fall into a crisis of shutdown due to failure to meet the relevant technical standards, and Dacheng Automobile also fell into a dilemma. Since 2020, Dacheng Auto has been exposed to the issue of arrears of employees' wages, and later the Fuzhou factory was also taken over by the bankruptcy liquidation group of Fuzhou High-tech Zone.
According to relevant policies, new energy vehicle companies that have been suspended for more than 24 months need to undergo verification of their production again, and companies that cannot maintain access conditions or have gone bankrupt may be revoked. The Mahayana factory, which has been suspended for more than 24 months, has not yet obtained qualification approval, which ultimately led to the mass production plan of Ziyoujia NV, which cooperated with it, being unlimitedly shelved.
Faced with the long-lasting future of mass production, Ziyoujia NV has to choose to refund the money, but it is hard to say whether there are other turning points in the future. Perhaps the unsuccessful mass production will become the biggest turning point for Ziyoujia from life to death!
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Damn Li Yinan! Cars cannot be built, and electric bicycles cannot be sold!
In 2014, Li Yinan, who was aware of the travel field, founded Niu Electric Vehicle and served as CEO. But not long after, the relevant departments noticed that during the previous Jinshajiang Venture Capital , Li Yinan used his position to disclose the inside story of stock trading to his family and was arrested for suspected illegality. He was eventually sentenced to two years and six months in prison, plus a fine of 7.5 million yuan.
After being released from prison in December 2017, Li Yinan is still the largest shareholder of Niu Electric Vehicles, but he no longer holds any senior executive position in the company. NiuDian Technology CEO is also taken over by Li Yan.
Although Li Yinan was sent to jail after founding the Niu Electric Vehicle, it has to be said that the Niu Electric Vehicle is currently one of Li Yinan’s most successful entrepreneurial projects.
has successfully attracted the welcome of young people in the city since its birth with its "high-end, high-priced" Niu electric vehicle with its personalized settings and intelligent functions. Relevant data shows that from 2014 to the present, the total riding mileage of Niu Electric Vehicles worldwide has reached 10 billion kilometers, and the number of users has exceeded 2 million. It has now entered more than 50 countries and has achieved the highest sales growth rate in Europe and other places.
According to the list released by Manager last year, Mavericks Electric Vehicle also defeated well-known electric vehicle brands such as Yadi and Emma to win the first place.
In other words, the reason why Li Yinan has money to build cars is because the Niu electric car sells well. But what Li Yinan didn’t expect now was that his car was not built, and the sales of Niu electric cars were getting worse and worse!
Since the fourth quarter of last year, Niu Electric Vehicle's performance has shown a significant downward trend, with revenue in the current period of 986.1 million yuan, increased by 46.7% year-on-year, and net profit was 47.6 million yuan, a year-on-year decrease of 18.21%.
However, after entering this year, the performance of Mavericks has not improved. Not long ago, Niu Electric released its third quarter financial report for 2022, showing that its total revenue was 1.15 billion yuan, a year-on-year decrease of 6%, and its net profit was 2.88 million yuan.
It is worth mentioning that this latest financial report has plummeted by more than 97% compared with 91.7 million yuan in the same period last year! In addition to the frequent declines in performance and sales,
is even more terrible that the good reputation of Niu Electric Vehicles is also facing unprecedented major changes. Open the comments about Niu Electric Vehicles on various websites, and you will find that many consumers are complaining about the black screen and power outage of Niu Electric Vehicles, and many other problems such as controller failure.
You should know that Niu Electric Vehicles have always labeled black technology gimmicks, so their selling price is generally higher than other products in the industry. But in fact, Niu implements a development strategy that focuses on marketing and neglects R&D. This can be seen from the financial report. According to the financial report, the sales expenses of Niu Electric were RMB 70 million and RMB 93 million respectively in 2022Q1 and Q2, while the gross profit in the current period was RMB 110 million and RMB 168 million respectively, and the sales expenses basically swallowed up half of the current gross profit. However, during the same period, the R&D expenses of Niu electric vehicles were only RMB 42 million and RMB 44 million respectively.
Now with the collapse of reputation and the high selling price, it is difficult for Niu electric vehicle sales to not drop!
One is the cornerstone of Li Yinan's money for building cars, while the other is the "money bag" that has high expectations for the future. What Li Yinan didn't expect was that the problems presented by both the Youjia and the Niu electric vehicles are not optimistic at present.
It can be said that the problems of life and death of the two companies have been put in front of Li Yinan again. Faced with a confused and unknown future, will Li Yinan regret his decision to leave Huawei at this time?
Maybe only he knows this problem!
