Have you ever noticed something particularly strange. As the world's most developed industrial power, Japan can produce Toyota , which sells electricity worldwide, and can create a Panasonic plasma TV that can make people brag about for a few years, as well as a game company like Nintendo , which is a god of games around the world. But why in the smartphone market, Japan lags behind the entire era like an agricultural country beaten by industrialization?
This is not an alarmist statement. Look at the two neighbors of Japan. South Korea has Samsung , and China is even more awesome. Huawei O1 Xiaomi is simply a pack of wolves that are raging the world. Even Europe, which has been criticized for missing the smartphone bonus , still has a hard-working Nokia .
, can it be Japan? There is no smartphone brand that cannot be said to be high-end manufacturing in Japan? Didn’t it mean that Japan has the craftsman spirit ? Why can't you even get a smartphone?
In fact, Japan is not impossible. First of all, we must figure out a problem. Although Japan has not been able to have a smartphone brand that can be used, it is because Japan has not made any progress in the mobile phone industry at all.
Is it true? No, if the meat in the smartphone market that Apple phones eat, then Japan has at least taken a sip of soup on the smartphone industry chain .
For example, many mobile phone manufacturers now use the photo function as the main selling point. Japan has contributed the world's leading Sony sensor, which has been used by domestic Huami and OV4 mobile phone manufacturers. Japan's battery manufacturers are stronger. The mobile phone batteries produced by Wansheng and Panasonic are comparable to the battery strength of CATL in the field of new energy vehicles.
Japan occupies three of the world's largest semiconductor silicon wafers that make mobile phone chip . A share of more than one is strong enough, right?
Then why is such a strong Japanese brand that can be used as a smartphone?
In fact, in the era of feature phones, Japanese mobile phones were still very capable. How powerful was the Japanese functional phones at that time? Our mobile chat box, the emoji you often use was created by the Japanese in 1999, and the 3G mobile network was also the first Japanese to develop it.
Apple Later, it used to attract fans and make money from Apple systems. Japanese mobile phones also launched a similar closed system 20 years ago, with nearly 50 million users in its heyday. Japanese Sony , Sharp , Panasonic, Toshiba can all compete with Nokia and Samsung .
But because it is too powerful in the field of feature phones, Japan, like Nokia, made the same mistake. They all underestimated the threats and challenges that smartphones may bring, and they all thought that Apple phones are nothing. I can realize most of the functions of Apple phones with a feature phone, so why do I buy Apple?
But I didn’t expect that when Japanese feature phones face the impact of Apple phones, they were like carriages racing against high-speed rail, and were directly taken away by a wave of dimensionality reduction strikes.
Why do Japanese smartphones fail? First of all, Apple phones can do it, just look at IPHONE13 and you will know. As the phone with the biggest changes since the iPhone fork full screen, the area of the bangs of IPHONE13 has been reduced by 20%. With metal bezels, it can be said that it has a sense of technology and American version. It also has good performance. It is very smooth to play with the chicken king and the price is also very affordable.
You said that even if the Japanese feature phone is intoxicating, can it surpass Apple phones in photography and gaming experience?
This is like a carriage racing like a high-speed rail. How fast can it run and how fast it can run is.
Secondly, there was a problem with the operating model of Japanese mobile phones at that time.At that time, Japanese mobile phones were just like our China Air Network at the beginning of the alternation of 3G4G. The main sales method was the bundled marketing of operators, such as charging phone bills and sending mobile phones, installing broadband to deliver mobile phones, etc. Although this opened up the market sales of mobile phones in the early stage, it led to a problem. Japan's mobile phone industry chain became led by operators. In this case, it was not the case.
mobile phone manufacturers do not master software and system development capabilities, and secondly, they do not master sales channels. Mobile phone manufacturers do not know what mobile phone users want to use and what functions they want.
This has caused Japanese mobile phone manufacturers to lag far behind other competitors in the world in terms of acceptance and investment in new technologies.
So when the smartphone carried by Apple 4 came to Japan, the entire Japanese feature phone market almost collapsed suddenly, and Apple phones easily occupied 50% of the market share of .
What does this mean? This era is changing too quickly. If you can't keep up with social changes, you won't even say hello when the era abandons you.
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