1
Amazon was robbed, and the first position was lost
According to data from Adobe Analytics, all retail in the United States "Black Friday" increased by 12% year-on-year, of which online sales reached US$9.12 billion on the same day, a year-on-year increase of 2.3%, and online sales of electronic products were strong. And online shopping expenditures for Netcom (Cyber Monday, the first Monday after Thanksgiving) reached US$11.79 billion, exceeding expectations.
Left: Temu; Right: SHEIN
This year, Black Friday, Internet masters surrounded. In addition to sellers, the competition among major cross-border platforms of is also very fierce. It is mainly based on the newly launched cross-border platform Temu, which was launched by Pinduoduo this year. A group of Chinese Internet companies, including Shein and TikTok, are stealing the limelight from Amazon. If
SHEIN, it had surpassed Amazon as early as last year and became the number one shopping app in North America. As the "newcomer to overseas" this year, Temu directly copied the domestic low-price tactics to the North American market, and won the first place in the US iOS app store shopping app download list in October, surpassing SHEIN and Amazon.
In terms of results, among the American Black Friday online shopping consumers this year, The shopping website that was searched the most during the Black Friday period was Walmart . Its Black Friday discount products were searched more than 1 billion times, an increase of 386% year-on-year; Amazon fell from the first last year to the fourth this year, lagging behind Walmart, Target and Kohls.
2
China's cross-border e-commerce is advancing
This Black Friday, Temu started a free mail event on the web page early: On the platform, Black Friday selected products can enjoy up to 70% discount, and directly gave a huge discount of "20 off for every 40". Temu's low-price strategy "disrupted" the pricing logic of the US market and even changed the purchasing habits of some consumers: Temu is the first choice for low-priced products, and when purchasing other products, Temu will also be used to compare with other platforms.
TikTok Shop attracts traffic to merchants through activities such as "key live broadcast room", "live room ranking competition", and "short video challenge". According to eMarketer, the number of American buyers of TikTok increased by 72.3%, to 23.7 million ; by 2023, US social e-commerce sales will reach US$56.17 billion; by 2025, social e-commerce will become a US$79.64 billion industry in the United States.
In addition, Chinese independent cross-border e-commerce platforms such as Fast fashion platform Cider, maternal and infant platform PATPAT also participated in this Black Friday, further compressing Amazon's living space. But In general, with the consumers and sellers accumulated by Amazon for many years, it is actually difficult for China's cross-border e-commerce to surpass
. In a sense, this year, this year's Black Friday, Chinese cross-border e-commerce performed outstandingly, and China's cross-border platform emerged, providing more platform choices for Chinese cross-border sellers.
3
Multiple places charter flights to make money from overseas!
Online cross-border e-commerce is progressing, offline Chinese foreign trade has taken the initiative. Recently, the "Thousand Groups and Ten Thousand Enterprises Expand Market and Escalation Action" organized by governments in many places has attracted much attention.
From 2020 to the present, due to the repeated delays in the new crown epidemic and the complex international environment, the exchanges and negotiations between foreign trade companies and foreign customers have been continuously blocked. The survival crisis and development difficulties caused by the reduction of orders and business shrinkage have made foreign trade companies go abroad, compete for orders, and stabilize their share.
After the epidemic optimization, governments in many places took the lead in helping foreign trade enterprises "go global", stabilize orders, expand markets, organize thousands of groups of enterprises to charter flights to go overseas to "grab orders", and make every effort to "focus on the economy", and have a high momentum.
Urban Evolution Theory is compiled according to public reports (incomplete statistics)
According to incomplete statistics, relevant government departments in Zhejiang, Sichuan, Guangdong, Jiangsu and Fujian have launched an action to group overseas to grab orders.
When "focusing on the economy" is becoming a concerted action among all regions, with the further adjustment of domestic epidemic prevention and control measures, it is expected that more provinces and cities will join the "grabbing orders" overseas and make every effort to stabilize the basic foreign trade.
Black Five Promotion has ended, but China's cross-border e-commerce journey has just begun. Cross-border e-commerce will become an important tool for foreign trade economic development . In this long cross-border road, Zuohai will always help Chinese companies to go overseas to dig gold.
