high-end mobile phone market, Apple is a topic that many coin-holding consumers cannot avoid. With the exclusive, closed, safe and smooth IOS system, coupled with the A-series chip with explosive performance, the release of each generation of iPhone is always crowded with offline stores. Especially when the Huawei mobile phone business was restricted, the release of flagship phones of almost all major domestic mobile phone brands was compared with Apple, and they were comparing the details. Finally, they could even draw the conclusion: beat Apple in all aspects!
When mobile phone chip performance begins to be redundant, the most important thing to compare is the operating system, underlying technology, functions and user experience of the mobile phone, but everyone never mentions it. This has led to the increasing homogeneity of Android phones and consumers are not willing to buy it.
In terms of operating systems, Apple actually does not only have IOS systems, but also MacOS, iPadOS, and watchOS. The underlying interconnection has laid a solid foundation for Apple's ecological prosperity. Now, Apple's new operating system is unveiled!
As we all know, Apple has been in the AR industry in recent years. In 2019, Apple announced a technical patent, which is a research on thruster optical waveguide and holographic image transmission technology, which can help Apple reduce the volume and weight of future AR or VR helmets. This technology replaces displays through waveguides and projects into users' eyes through redirected light images. Recently, Apple has announced some new technology patents, such as improving wear comfort by identifying glasses clips, reducing noise and improving comfort by improving system cooling capacity. Patents such as
prove that Apple has been silently building its own AR devices. The key point is that Apple has also created a special operating system for AR devices. Judging from the logs and open source code uploaded by Apple developers, media exposure and trademark registration information, this operating system is called "Apple realityOS".
According to reports, Apple's realityOS system is approaching its final work, and it is reported that the number of employees in Apple's AR-related businesses is increasing rapidly. The related devices are likely to be released around April next year, and are not a set of devices. They are likely to include an AR (virtual reality) headset and an MR ( mixed reality ) headset.
Since the meta universe became a hot topic in the field of technology, whether it is Microsoft , Nvidia, meta or Qualcomm , they have all made layouts in the AR/VR/XR field. Although meta has announced its failure and has stopped the research and development of AR/VR headsets, the meta universe is very likely to be the development trend of the future industry. Even Luo Yonghao is betting on the VR industry.
Although Hammer mobile is selling well, Luo Yonghao is very advanced in terms of concepts. The TNT workstation launched by Luo Yonghao in 2018 was three years ahead of Huawei Mateview, which has similar functions. However, when the horn wrapped in cowhide was sounded, consumers' psychological expectations were infinitely raised. In addition, the problems of Hammer Technology in terms of funding and R&D capabilities, all kinds of failures made TNT a laughing stock in the industry.
Now Luo Yonghao is judging the situation and re-entering the VR market. It is not difficult to speculate on the prospects of the future VR industry. And when Apple began to apply for patents and build exclusive operating systems in the AR/VR/MR field, it was time for domestic manufacturers to learn!
Many netizens joked that it is okay to let domestic manufacturers learn the "Lingdong Island" design, just forget about operating system and technical patents.
In the past decade of the development of my country's science and technology industry, we can always hear such evaluations in many fields: they are responsible for imagination and we are responsible for realization. Although this gave a high evaluation of "Made in China", it reveals another meaning: we are unwilling to be the leader in cutting-edge technological exploration, and are more willing to imitate.
When the mobile phone chip develops to a certain level, e-sports mobile phones are destined to perish. When the performance and experience of AR, VR, MR and other devices surpass that of smartphones, smartphones will also perish. We can refer to the science fiction movie " Iron Man ".Do domestic brands continue to imitate Apple and enter the AR field to plan the mid- and low-end markets? Continue the hard days of being hit by dimensional reduction?
The era of the universe is still coming, and the AR, VR, MR and XR industries are still in the prototype exploration period. This is exactly the best time for major manufacturers to apply for patents and build underlying systems! If you agree with , please like it!
