Qatar World Cup is in full swing. In addition to event broadcasting, video platforms show their capabilities and use new technologies to start the World Cup gameplay.
China Mobile Migu (hereinafter referred to as Migu) used meta-universe technology to create an immersive viewing experience for the first time. It also launched the "Metaverse World Cup Music Festival" that integrates all scenes, which will bring the enthusiasm of Chinese people to watch the game. Douyin parent company ByteDance, in addition to broadcasting the World Cup on Douyin, it also launched the "Watch the World Cup on PICO, the ball is approaching" event on VR device PICO, creating an immersive atmosphere for users.
- G, VR/AR/MR, Digi-Homo, AI... The diverse technology way to watch the game makes this World Cup different.
Compete for the sports track Short video platform fights the World Cup
Video platform World Cup content and business
Black technology empowers, video platform starts the World Cup gameplay
creates an immersive viewing atmosphere
Around this World Cup, Migu has launched a number of technological innovation attempts, among which the meta-universe interactive viewing platform "Interstellar Square" and the "Dynamic Zone World Cup Music Festival·16th Miguhui " held in the cloud-native digital real-world integration social interactive space constellation·M, all use meta-universe technology. The relevant person in charge of
Migu introduced that users can create an exclusive virtual clone image in the interstellar square, and thousands of people can watch the World Cup events on the same screen, and explore the main stage, happy scene, World Cup mall, World Cup exhibition hall, football games and other scenes in this "meta-universe". "Dynamic Zone World Cup Music Festival·The 16th Miguhui" is the World Cup Metaverse Music Festival created by Migu for this World Cup. Singers such as Jay Chou , Li Yuchun , Deng Ziqi , Zhoushen , Zhoushen and other singers, Liu Genghong , Wang Mengtao and his dinosaur clones will interact on the same stage. Users can go to different scenes to experience the panoramic interaction between people, scenes, performances, objects, and travel in the cloud.
In addition, Migu has also launched the World Cup cloud game based on "court reproduction" and "game restore" technologies; smart cockpit smart viewing, naked-eye 3D video ringtone, digital sign language anchor, MR interactive viewing and other innovative products. The AVS3 codec and XR studio technology used in its live broadcast are also worthy of attention.
ByteDance's VR equipment manufacturer PICO also provides fans with a new "opening method" for the World Cup: users can experience the fresh viewing experience of "watching the World Cup on PICO, the ball is close" through the PICO VR all-in-one machine. Among them, the 360° real scene of "World Cup Carnival Night" restores the live party atmosphere, providing fans with real viewing scenes comparable to offline watching. In addition, through PICO VR all-in-one, users can also unlock various gameplay methods such as virtual games, friend interactions, etc.
Liu Xingliang, member of the Information and Communication Economic Expert Committee of the Ministry of Industry and Information Technology and executive chairman of the Zhongguancun Digital Media Industry Alliance, said that the same event content requires more distinctive innovation to attract more audience attention. For platforms with broadcast rights, in addition to being exclusive, uniqueness is also needed to maintain their competitiveness, which is also one of the main reasons why various platforms continue to try new technologies. "At present, the innovation direction of each platform is still focusing on the atmosphere and immersion of watching the game. This is the direction that audio-visual platforms have been deeply engaged in the field of sports event broadcasting." In addition to enhancing interactive experience,
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, immersive viewing, interactivity is also the focus of each platform's efforts.
Migu launched the MR interactive viewing concept based on the meta-universe viewing platform. In the viewing scene composed of MR space viewing, 3D interactive viewing and 4K virtual giant screen viewing, the audience can realize the interactive experience different from traditional graphics and texts, such as 3D real-time interactive sandbox, real-time voice barrage interaction, 3D gift interaction, virtual digital clone light interaction, director "super command" field control, low-delay "100 people in the same screen" interaction, etc.
PICO's "World Cup Carnival Night" is a panoramic live broadcast from the perspective of a live party. Viewers can open the menu and select the second floor VIP room or two points on the first floor to watch the game. The first floor is the highlight of the "World Cup Carnival Night" viewing. The overall layout is a bar, and the venue is filled with World Cup elements such as jerseys and banners. The audience is also dressed very well.Because it is a real-life panoramic tournament, there will be different audiences and even celebrities around the user (such as Liu Yan , Lin Yun , etc.) to accompany the user to watch the tournament, and the user can interact with them by sending barrage.
Douyin designs interactive gameplay based on three communication stages before, during and after the game, including pre-match prediction, prize-winning questions, live broadcast interactive red envelopes during the game, long-time pictures review of the game, community sharing, etc. According to a relevant person in charge of Douyin, during the World Cup, users can invite friends to join the World Cup championship discussion and support the supported teams on the site; at the same time, users can use " Champion Road " to predict the group stage, the top 16, and the top 8 respectively, until the team that finally won the Hercules Cup is selected, and a complete "winning championship" path is generated, and a hot chat is shared with friends with one click, and the pre-match hot chat is started; users can also create an exclusive "Friends Chat Area" to invite friends to "organize the game" to watch the game. The maximum number of invitations is 500, and everyone will watch and chat together.
is based on technologies such as metaverse and VR. The audience of this World Cup can control their own virtual images for social interaction, which has made some visual innovations compared to previous years. However, from the content level, it is still mainly about talking about football, guessing the winner, and reviewing the game, and there is no major breakthrough.
Diversity demands promote technological progress
From a global perspective, the development direction of World Cup event broadcasting technology is undoubtedly common - clearer, more convenient and more immersive. "Audiences need a more diverse viewing experience. Whoever can meet the needs of the audience will be able to obtain more traffic and attract more audiences." Liu Xingliang believes that this is the driving force for the innovation of World Cup broadcasting technology and the main innovation direction of the platform.
Liu Xingliang
The innovative attempt of audio-visual platform in broadcast technology is essentially a competition for traffic and users. Liu Xingliang said that in addition to the traditional event broadcasting format, the technological innovations such as VR, AR and even metaverse carried out by various platforms are very attractive to current fans, especially young fans. The user experience process originally represents their yearning for new technologies, their desire for trends, and their recognition of new technologies empowering events.
new technology attempts on various platforms have also received positive market feedback. Some media reported that since the start of the World Cup, the transaction volume of VR glasses on the JD platform has increased by more than 50% year-on-year, and the shipment of VR equipment of PICO has also increased significantly.
Liu Xingliang said that for sports events that cannot be visited in person, the audience's immersion needs are endless, which is a problem that live broadcast technology has always wanted to solve; at the same time, professional audiences hope to have a more realistic perspective and watch events from multiple angles. This demand will inevitably require event broadcasting to have more cameras and a more powerful real-time director system, thereby providing such audiences with real-time scene shots, fast and slow playback and other services.
In addition, the social needs derived from sports events put higher requirements on the viewing environment. Interaction and catharsis between friends are an important part of football events. "The living room attributes of the audio-visual platform and the small screen on the mobile terminal are still difficult to meet the audience's needs. How to better develop such scenarios is one of the issues facing the platform in the future."
At the same time, the audience's personalized customization needs cannot be ignored. Liu Xingliang said that customizing the viewing scenes according to the needs of the audience, replacing the existing commentary guests with customized digital virtual characters for professional commentary, and even customizing intelligent viewing partners are directions for deep digging.
World Cup broadcast technology change
1954
World Cup was broadcast live for the first time.
1970
World Cup was broadcast live through satellite for the first time.
1978
China Central Television broadcasts some World Cup games in the form of recorded broadcasts for the first time.
1982
China Central Television broadcast the World Cup for the first time.
2002
World Cup try high-definition live broadcast.
2006
World Cup broadcast resolution reaches full HD 1080P level for the first time, and the number of fans watching the game online exceeds traditional channels.
2014
World Cup attempts to use 4K technology to live broadcast.
2018
BBC attempts to live broadcast the World Cup competition through VR technology.
Special planning | Compete for the sports track Short video platform fights the World Cup
Part of the picture: PICO-VR official micro
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