Today someone asked: What groups are the ones who buy Xiaomi ? Didn’t it mean that Xiaomi bought it only because of people who have no money?
To be honest, I don’t know how to answer this question. A person’s perception can really affect his pattern. Nowadays, many people use mobile phone brands to distinguish groups. I think it’s a bit over. After all, mobile phones are just a call tool and they can’t represent anything. If you said more than ten years ago that you were holding a big brand phone in your hand, you might be more respectful, and maybe someone would look up to you. Especially in the years when Apple phones first came out, if someone spent 5,000 to buy an Apple phone, it was really quite good. Although it was not a big fortune, it would at least be a well-off person. Otherwise, you really couldn’t afford it. You should know that when Apple 4 came out, the basic salary in first-tier cities like Shanghai was only 960 yuan. You said that it was a bit small to spend 5,000 to buy an Apple phone in this situation.
But now it is different. A person's ability is no longer distinguished by the price and grade of the phone. It was once said that you could afford an Apple phone for a little money, but now you see that many people on the market are holding Apple , but there are many people who can't even get it out if you pay 10,000 yuan, and there are even people who can't even get it out. I wonder if this is the case, what can you mean when you hold an Apple? To put it simply, many people think that those who buy , Xiaomi mobile phone, are all people with no money, and some people even think that those who buy Xiaomi mobile phones are the loser group. So what are these people who can’t even get a thousand with Apple phones in hand? Shouldn’t you be considered the one among the losers? So don’t use mobile phones to distinguish groups. These days, you are not trying to compete with mobile phones, but what you need is your hard strength. If you have strong strength, you drive a supercar and hold an old man’s phone. No one says you are low-key and connotational. If you don’t have the ability, you can’t change the fate of a poor loser even if you hold an Apple.
I personally think it is quite good for Xiaomi mobile phones. After all, he gave you what you want. Before Xiaomi’s mobile phones came out, you can see how expensive domestic mobile phones are. Since Xiaomi bought high-end mobile phones in 1999, many mobile phone manufacturers have been uneasy. As Xiaomi’s high cost performance continues to be deeply rooted in people’s hearts, those who had insufficient budgets chose Xiaomi. It can also be said that here The first group of people who supported Xiaomi mobile phones were indeed those who didn’t have much money but pursued performance. They either didn’t go out and didn’t get out of the door and stayed at home every day. So many people once called Xiaomi a Viaosi machine, which is actually understandable. Don’t misunderstand the Viaosi machine here. At that time, this was not a derogatory term. It meant that high-performance mobile phones that even Viaosi could afford. However, since that time, Xiaomi was also positioned as a low-income mobile phone, which did have a great obstacle to his later high-end route.
However, Xiaomi phones are now diversified. It not only launches the cost-effective Redmi series mobile phones, but also the Xiaomi series mobile phones that specialize in high-end routes. In other words, you can't judge the people who buy Xiaomi phones now. If you say they belong to the ordinary group but high-end Xiaomi also costs five or six thousand, it is not cheaper than Apple phones, can you position it as an ordinary group? So now people who buy Xiaomi can be said to have it in all groups, but for these people, they should have one common feature, that is, they have a fancy to Xiaomi's performance and cost-effectiveness. The Redmi series mainly provides cost-effective mobile phones for ordinary groups or students. The Xiaomi series is for those who truly understand his super high performance. Another part of them is loyal fans who have used Xiaomi all the way. You should know that most of the people who recognized Xiaomi in the past few years were born in the 1980s, and the 1980s are now the mainstream group in this society. In other words, the former losers and became social elites, it is no big deal to buy a high-end Xiaomi.
So don't look at the current Xiaomi mobile phones from the old eyes of the past. Xiaomi has now fully entered the high-end mobile phone market, especially the flagship mobile phone launched every year. The configuration can be said to be quite in place. In addition, there has been a cooperation with Leica in recent years. It can be said that not only the hardware configuration is in place, but also the image has also been greatly improved. It is undoubtedly a high-end phone. In comparison, , Huawei mobile phone is actually not as good as Xiaomi if it is not the brand and self-developed system. Perhaps Xiaomi is not the high-end configuration now, but what it lacks is self-developed technology. In other words, Xiaomi cannot change everyone's perception of it without the support of its core technology. Even if you have higher configurations, no matter how high your configuration, you will think that you are still a mobile phone manufacturer that can only be a mass brand. Is this true?
