Text丨Xiashuo Technology
Assuming a premise and virtual one result, Huawei surpasses Apple , what is it not bragging?
As of now, whether it is data performance or reports provided by professionals, Huawei is undoubtedly the most hopeful brand among the domestic mobile phones that surpass Apple. I believe that this is not necessary in the eyes of many people. But, in my eyes, this is just a manifestation!
First of all, it is not to say that Huawei’s products are not good. On the contrary, Huawei's products are not as good as the top, but they are indeed more than the bottom. But can this surpass Apple?
As a Chinese, I really want to see the rise of independent brands, but this does not affect the fact that Huawei and Apple are not at the same level! For example, in 2019, the sales of Huawei mobile phone sold 240 million units, surpassing Apple. In this year, Huawei's total revenue was 858.8 billion, total revenue of consumer business was 467.3 billion, and Apple's App Store revenue was 519 billion, which is approximately 3.6 trillion yuan!
3.6 trillion yuan divided by 858.8 billion is approximately equal to 4.06, which means that Apple's revenue from an App Store is 4 times that of Huawei's all business revenue.
Remember Huawei Consumer Business CEO Yu Chengdong said in an interview, I think it is difficult for them to compete with us in terms of hardware. Of course, the service will bring cash flow and revenue, so this is a good choice. What Apple does is a good thing, which is right for them.
Now it seems that what Apple does is not only the right one but also the very right one! Of course, whether it is correct or not is not the point. The key is that Huawei is currently selling mobile phones, or making money through mobile phone hardware!
is called by Yu Chengdong as Apple that cannot compete with Huawei in terms of hardware? The revenue data of the App Store is enough to prove that Apple has begun to transform and succeed. Apple has got rid of hardware and stood at the level behind hardware!
In addition to Apple, Samsung is also a very typical example. Many people believe that Samsung has been in the other column in the domestic market for a long time, which means that Samsung is not competitive and can be ignored. What about it in fact? Domestic smartphone brands, whether well-known or unknown, basically their screens come from Samsung, and even use scraps!
, and , Samsung mobile phone has indeed ranked first in the other column in China, but in the global market, Samsung mobile phone sales have always been the first in sales year-on-year. Not only that, Samsung's profit ranks second only after Apple, and the profit he earns can even be equivalent to the sum of one or two well-known big brands in China. Is Samsung like
not competitive and no threat? Of course, this is not the point! The point is that Samsung’s mobile phones have poor sales in China, but Samsung’s core components make 100 billion yuan in China in one year! Samsung's mobile phones lost the Chinese market, which not only did not affect its sales, but also did not affect its big profits. Why?
Because Samsung also broke out of the hardware circle and stood at the level behind the hardware. To put it simply, if you don’t make money by making the final product, the most profitable one is the layer behind the final product.
Automobile factories generally do not make money, but transmission accounts for a very high share. Those who sell mobile phones do not make money, but Qualcomm is very profitable, while those who sell computers do not make money, Microsoft Intel is very profitable.
Everyone knows Jobs positioned the "integration of soft and hard" as the core of Apple's development, but do you know? Jobs's focus is software!
At the press conference of the first generation of iPhone , Jobs quoted an industry celebrity saying that "People who are extremely serious about software should produce their own hardware." The sentence was quoted at the press conference. I guess you should be able to think of what Jobs really liked?
On the surface, Apple is indeed chasing hardware, but in the hardware, its emphasis on chip is far greater than other hardware. Apple’s intention to build chips is not difficult to understand through this sentence. It is nothing more than serving software, that’s all.
In other words, Apple's attitude towards hardware is that the software needs me to pay attention to it. Is Apple doing this right? In addition to the App Store's revenue, from a common sense, we can basically conclude that Apple is doing it very correctly!
A smartphone, hardware is important, but it is the software that makes it interact with users. A very excellent camera that you can't use directly, telling you that it's very powerful is the parameters. However, after passing through the camera APP, the power and reality of this camera are presented in front of you, which is very intuitive and profound.
Cold parameters, vivid pictures, there is an old Chinese saying that seeing is true, so I believe there is no need to introduce the gap between the two. So please see, one is still making money by hardware, and the other has already achieved success in the software field. In addition to the level of money, there is also a step in the process.
Since Huawei was suppressed, Huawei has launched Hongmeng , which is said to be launched in 2012. After many days, under the premise of being suppressed, Hongmeng OS was released in 2019. This is already too much behind Apple, right?
Some people may say that although they are behind, as long as they keep catching up, there will be a day to surpass them. This is indeed true, but it is also a very vicious chicken soup!
For example, I ran with Bolt . Bolt kept running, I kept chasing, Bolt reached the finish line and won the championship. I am afraid that the only thing I can get when I continue chasing, right?
