AI was detonated in 2022, this track was favored by countless investors. Leaders such as Stability AI and Jasper achieved rapid market value increase through financing , and the small companies that followed also got a share of the pie. New AI painting tools are launched every day on Product Hunt, and domestic AI painting software and mini programs are emerging one after another, and many of them have made quick money.
The business logic of AI painting products on the market is mostly similar - serving C-end users and making profits from this. This is mainly manifested in direct charges abroad. For example, the popular Avatar AI on Product Hunt, which charges US$40 and outputs 100 customized AI avatars; domestic payment habits are slightly weak, so they mainly sell advertising through traffic.
It seems that AI painting tools do have long-term toC value, but after this wave of popularity, how many of these products can be left after the waves of washing away the sand? In the uncommon field of toB, is there any room for AI painting to be used?
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01
toC space is limited, and it is difficult for AI painting tools in the field of
toC to quickly make money, which largely relies on the novelty of C-end users.
AI painting fires too fast, causing those who have no understanding of AIGC to quickly get involved under the impact of new things and become new users of AI painting tools. Then this trend may not last long.
First of all, in terms of users, many consumers do not have much demand for painting, but are just trying to find out. Such demands can easily disappear with the disappearance of freshness.
Secondly, in terms of products, the current proliferation of AI painting tools on the market is due to the breakthrough progress of Diffusion, the underlying technology of AI painting and its complete open source.
Those products use open source technology, and the existing treasure house of artists is nothing more than making a page and putting a shell on it, and there is no technical difficulty at all. The only difference between AI painting tools produced by
is the user experience. The underlying technology is no different, so how can it be sustained in the future? The room for product improvement is too small. If there is no place to continue to attract users, it is destined to go far.
(The picture is from the Internet. If there is any infringement, please contact us to delete it)
02
toB field AI painting platform has great potential in the future for
Compared with most C-end users who are exposed to AI painting due to curiosity, B-end users have greater demand and more stable demand. For example, advertising companies and design companies not only have a high demand for visual products, but also have high pursuits for material output efficiency and commercial value, which determines that they are more willing to pay and are more professional.
payment level is closely related to the size of the platform's operation and development space, and the user's expertise can encourage both the platform and the user to achieve each other.
AI painting seems to have no threshold. To generate excellent AI drawing works, it still requires a certain amount of aesthetics and creativity, and sometimes luck is required. C-end users who have no artistic foundation may get bored if they fail a few times. Only B-end users with high aesthetics can generate high-quality AI drawing works, and even become the platform's signature and win-win situation with the platform.
Therefore, in the future, toB's AI painting platform is likely to go further than toC platform. In the directions of toB material library, designer/painter auxiliary tools, marketing customization services, offline entity combination services, meta-universe online virtual space, more successful cases may emerge in the future.
(Keywords: A cute fat cat lying on a pillow, with real and detailed hair, cute big eyes, a lot of details, centered composition, super cute, fresh, highest quality, best perspective, movie sense, film grain, 8k pictures are generated by one frame of second creation·AI painting) The challenge of
03
toB platform, solving copyright issues
toB's AI painting platform has broad prospects, but it is not unhindered.Many of the AI drawing works generated by C-end users are self-entertainment, while B-end users are more used for commercial purposes, so copyright issues are very important. One of the major challenges of the
toB platform is copyright issues. Should we use copyright clean materials to train models, or use artist style and pay for it? What is the long-term business model? These also require more exploration by the product party.
In addition, the underlying technology of the toB platform is more complex and is not comparable to that of C-end AI painting products that directly use existing open source technology. ToB products must pay more costs to build the platform.
Although domestic AI painting tools are mostly toC, a few of them are particularly excellent, but actually have the potential to transform into a toB platform, and it is even possible to grasp both toC and toB in the future. The AI painting is created in one frame, and the performance is outstanding.
The leading AIGC platform in China, YiFangSearch, and its tool AI painting is worth learning, especially the newly launched comic function, which helps users quickly achieve the transformation of the second dimension and lead the trend.
(AI painting works pictures are generated by one frame of seconds·AI painting)
In the commercialization attempt of AI painting, toC products have made their first pot of gold. It seems that it is a bit late to enter the toB products, but it is not. In long-distance running, the endurance and horsepower are more important than starting time. Can the toB platform win toC? Let's wait and see.
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