A bowl of water is uneven. No matter how much profit it is, it is a major hidden danger. It may turn business opportunities into crises and profit into losses at any time.
On the evening of November 28, Pinduoduo released its third quarter financial report. Revenue in the third quarter was 35.504 billion yuan, compared with 21.506 billion yuan in the same period last year, a year-on-year increase of 65.1%, and the market expectation was 30.937 billion yuan; net profit was 10.588 billion yuan, compared with 1.64 billion yuan in the same period last year, and the market expectation was 5.636 billion yuan.
Although Pinduoduo achieved profitability for the sixth consecutive quarter, on social platforms, platform merchants are increasingly resentful of Pinduoduo's freeze and refunds. "The battery was deducted for 3 yuan when it was installed in reverse"; "Today I was only refunded two orders, saying that the clothes were faded... We sold only one white clothes, how could it fade? The platform immediately refunded him"; "If the customer's reason for the refund was out of stock, we would be fined. It would be too unreasonable to appeal."
comments like this, such as a nonsensical refund from machine guns and guns. As a connector for consumers and merchants, Pinduoduo has established a "refund only" system rule to take care of the interests of consumers, and ignore the interests and voices of many small and medium-sized merchants on the platform, making many small and medium-sized merchants miserable and complained, "It's all our hard-earned money", "How many merchants have been fined?", "A store is several thousand a year"...
Also what merchants can't accept is that when consumers complain about only refunds, Pinduoduo does not give merchants any channels and opportunities to appeal, leaving merchants losing all their money, and then losing the money for the goods after losing the goods. What's more, it's understandable that the consumer appeal platform gives a refund, but even if the consumer does not appeal, Pinduoduo will still "seek trouble for nothing" and take the initiative to "help" consumers apply for a refund.
Pinduoduo's random operations have made the merchants feel cold. When there is no way to complain, they have to not be afraid of trouble to sue the platform in court to demand compensation for the related losses. Pinduoduo knew that it was a loss, most of them chose to settle and compensated the merchants for their losses, giving more punished merchants a new way out for rights protection.
