The domestic mobile phone market has long been a red ocean, and it is difficult for new brands to cause trouble.
high-end market, with Apple and Huawei firmly controlled. In the mid- and low-end markets, brands such as Xiaomi , OPPO, VIVO, Honor have almost divided the market.
may be that the market is really too stable and too quiet, so Lei Jun resolutely chose to bet on all "wealth" to build cars.
In fact, the mobile phone market is very similar to the Internet. When many people think that there are two giants, including , Alibaba, and Tencent, and it is difficult for new Internet companies to have a chance, ByteDance emerged and created the "third pole" of the mobile Internet.
And a brand new brand has emerged in the mobile phone industry. It broke the record of Xiaomi’s 100 million in 39 months. In the ranking of global mobile phone shipment manufacturers, it surpassed Huawei and entered the top ten.
It is real me , the English name is realme, a brand established in May 2018. You may not have heard of its name, but in the industry, it has long been famous and should not be underestimated.
So, where is this domestic brand awesome? Today I will reveal its true face of Mount Lu with you. Li Bingzhong, founder of
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Born in 1975, Li Bingzhong is from Leshan, Sichuan Province. He graduated from Nanjing University of Aeronautics and Astronautics and Astronautics and Astronautics and Astronautics, and then joined BBK Audiovisual Co., Ltd. Don’t get me wrong, it’s not BBK who is a supermarket, but DVD.
Although he graduated from a prestigious university, Li Bingzhong also started as a grassroots R&D personnel. Due to his excellent skills and outstanding performance, he was promoted to the position of general manager at the age of 34. BBK was also built into the largest domestic DVD player company at that time. Unfortunately, the trend was irreversible, and DVDs quickly declined.
So, in 2010, Li Bingzhong was invited to join OPPO and quickly copied the road of BBK. In just 3 years, he was promoted to the position of vice president and also served as the head of OPPO's overseas business department. At that time, OPPO was just trying the waters in Thailand, and there were only more than a dozen overseas teams.
Under the leadership of Li Bingzhong, OPPO has truly become an international mobile phone brand. In 5 years, OPPO has successfully covered more than 30 markets including Southeast Asia, South Asia, Africa, Middle East , and has formed a huge influence in the local area. In 2017, OPPO won the honor of Asian sales champion, and Li Bingzhong made great contributions.
Outside evaluations, Li Bingzhong is an executive of a Chinese mobile phone company who knows the best of overseas markets and user needs.
Founding the True Self:
Maybe the "geeks" of technology have a kind of obsession, which is to create a brand that truly belongs to oneself, just like OPPO's Liu Zuohu . After resigning, he founded OnePlus. In May 2018, Li Bingzhong also founded his own mobile phone brand-RealPlus.
From the beginning, I have formed a differentiated positioning with Xiaomi, Honor, OPPO, etc., and it wants to be a trendy technology brand for young people. Adhering to the brand philosophy of "dare to surpass the level", we provide young users around the world with high-quality mobile phones that transcend performance and trendy designs.
Facts have proved that Li Bingzhong has done it. The mobile phone launched by Zhenwo is indeed a combination of the two, which is deeply favored by young users.
Real self develops rapidly:
In August 2018, Real self fired the first shot in India. Xiaomi also set sail from India. This country has a large population and low per capita income. Mobile phones with good quality and low price are very popular. On the contrary, Apple, , Samsung, and Huawei are not very popular.
Realme 2 mobile phone was sold for the first time on the Indian e-commerce platform Flipkart, and it created a record of 200,000 units sold in 5 minutes, breaking the platform's single product sales record.
created a sales miracle of 2 million during the e-commerce festival in India in October.After
, realme expanded rapidly. In Indonesia , Thailand, Malaysia and Vietnam, a whirlwind of fanaticism broke a series of records.
In just 3 months, realme became the number one new mobile phone brand in India, with the number of users exceeding 3 million. Xiaomi was trembling with a rapid offensive.
After achieving success abroad, True I returned to the domestic market in May 2019 and held its first press conference in Beijing.
In the following e-commerce festivals such as 520 and 618, Zhenwo Mobile performed quite well on platforms such as JD , Tmall and Suning.com, winning multiple firsts in mobile phones at the same price.
By August 2021, the cumulative shipment of Zhenwo mobile phones exceeded 100 million, making Xiaomi's 41-month record history, and left Samsung's 73 months, Apple's 44 months and Huawei's 62 months far behind.
According to data statistics, Zhenwo ranked 6th in the global mobile phone shipment manufacturer ranking in 2021. Among domestic brands, it is second only to Xiaomi, OPPO and VIVO, and even Honor and Huawei are behind it.
From the perspective of market coverage, as of August 2021, True Self has entered 61 global markets such as India, Russia, Southeast Asia, Europe, Oceania , and the Middle East and Africa, and has ranked among the top in multiple single markets.
From the perspective of product series, the Q series focuses on price and performance, the V series focuses on battery life, the X series focuses on design, and the GT series focuses on the ultimate series, covering almost all consumer groups at high, medium and low.
So, the editor can’t help but ask: How does the real me mobile phone perform, and how can it be “overgraded”? Next, we can talk about it through its representative mobile phone, True Self 10 Pro+.
There are three versions of this phone: 8GB+128GB priced at 1699 yuan; 8GB+256GB priced at 1999 yuan; 12GB+256GB priced at 2399 yuan.
First of all, let’s take a look at the most core processor, equipped with Dimensity 1080 5G flagship chip, 8-core 64-bit processor, and CPU main frequency up to 2.6GHz. TSMC's 6nm process technology , ultra-low power consumption, nearly perfect performance, and smooth operation of mainstream mobile games such as Peace Elite and Honor of Kings is no problem.
256GB of storage space can store about 955 episodes of urban hot dramas, 59,740 songs, and 57,200+ photos. There is no need to worry about insufficient space.
mobile phone screen 6.7 inches, screen-to-body ratio reaches 93.65%, thin as 7.78mm, weight is only 173g, OLED material curved screen, 120Hz ultra-high refresh rate, 0.65mm tempered high-strength glass. Passed the 1.5-meter drop test , and the screen was quite suffocated.
67W smart flash charging, 5000mAh battery can be driven to 50% in 17 minutes, and it has a very long battery life all-weather, and can be used to brush Douyin for 14.5 hours.
stereo dual speakers, X-axis linear motor, fully achieves quality sound effects when listening to music and watching movies. It also provides a significant vibration when playing games.
Finally, the photo function is so powerful that it is endless. A 100 million pixel street shot camera, and you can take a casual shot and become a cool blockbuster.
108MP super photosensitive main camera, surpassing flagship image quality; intelligent composition is realized through AI algorithms, and multiple "best composition" photos from different perspectives can be generated at one time; 15 new filters can be added, which can use street shooting mode to capture the unique texture of each city based on the positioning of the city. With this phone, even the 80-year-old Mr. Wang can take beautiful photos at will.
can almost be said that in the 2,000 yuan machine, the value of the True Self 10 Pro+ is definitely among the best.
Of course, this phone is just one of the representatives of dozens of real-life phones, but it is enough to show that Li Bingzhong fulfilled his promise and made real-life phones have both super performance and trendy design.
Message to domestic brands:
It is precisely because of such a group of low-key, down-to-earth and mission-oriented companies that our domestic mobile phone brands have transformed and gained a foothold on the international stage.
Of course, the editor really hopes that we can see counterattacks and rises like domestic mobile phones in more fields!
Come on! Domestic brand!
