Jack Ma’s dream is shattered, comedy is staged in Xiaopeng Motors , Ren Zhengfei Lei Jun looks better after retirement!
Jack Ma said that
No matter how good he runs a company, it is only temporary,
His dream is that after he leaves this company,
still continues to operate well.
Because the cultural system he left behind will always work.
However, as soon as he finished speaking, Jack Ma retired.
So Alibaba is full of strange phenomena.
Jack Ma's face was beaten so hard that he blew.
I have to admit that Jack Ma’s dream is good,
, but can it be realized?
I think in the next thousand years,
can only be infinitely approximated, and
cannot be fully implemented.
Otherwise, the company will become an automatic machine.
In other words, human nature is always greater than the process system, and
must always take priority over the process system!
is always more important than the process system!
because no matter how advanced the process system is, it needs to be understood and implemented by people!
system can never replace people!
Is this a good thing or a bad thing? I can't say it well, either.
But we must recognize this reality.
1,000 will not be able to achieve the system before people.
Huawei 's process system is the ceiling of China,
, but Huawei's management is people taking priority over the system!
The relationship between people and the system is like this,
system is just the solidification of human experience,
is the experience of successful people in batch copying.
However, as time goes by, the experience of
will continue to be outdated and invalid,
Therefore, Huawei always needs the best talents,
explores the world in the previous no-man's land, accumulates experience, and then sends a large force to copy the experience to harvest the world.
So, Ren Zhengfei’s job is to always find experts to form special forces to attack the no-man’s land, and then send a military police to extort the secret of the special forces’ success, forming a set of institutional process regulations for the use of the large army.
So, there is never a system that will last forever.
However, there is a truth that will never change,
that is the role of human beings determines the process system.
It can be imagined that
If Ren Zhengfei leaves Huawei or retires, will Huawei still be Huawei?
Lei Jun left Xiaomi , is Xiaomi still Xiaomi?
Li Bin leaves NIO , is NIO still NIO?
Don't worry, the prototype will be revealed.
So, how does human role work?
is actually cognition at work.
Wang Yangming said: The mind is the principle .
means that it doesn’t matter how the world is,
What do you think is important!
Wang Yangming said again: Integration of knowledge and action.
means that a person's cognition will not change easily,
is related to his experience, and
is derived from true knowledge because of practice.
So, what's wrong with using Xiaopeng Motors?
1. Xiaopeng Motors, which relies on Tesla dividends,
. Xiaopeng Motors' success mainly relies on Tesla dividends.
1 is Tesla's free patent, and
allows Xiaopeng Motors to obtain automotive platform technology for free.
secondly relies on imitating Tesla's style and shapes.
, such as G3 and P7, and
, both take the Tesla minimalist sports route.
Third, it is to scold Tesla,
, especially autonomous driving and automatic parking,
, always talk about Tesla,
, say that it is better than Tesla,
, and sue with Tesla,
, all of which make Xiaopeng famous.
2. In recent years, Tesla's dividends have begun to wean
, but the market is progressing, and
Tesla is also progressing. On the one hand,
has imitated Tesla too many times, and
has fierce competition. Tesla has already traveled further in terms of
.
Faced with more intense market competition, the old bonus of
and Tesla has expired.
. Some Tesla routes have fallen into the trap again. For example, learning Tesla to build a super charging station network, and
burns money but fails to see any effect.
Xiaopeng Motors has entered the weaning period.
is normal for weaning. The key to
is whether
has learned to eat by itself after weaning.
is the key.
3, Xiaopeng, who is swimming independently, has experienced many crises
Since July this year, Xiaopeng Motors' sales have begun to decline continuously.
had exceeded 10,000 yuan in sales per month before,
has now exceeded 6,000 yuan, and
is now the peak season for the golden September and silver October. What’s more serious is that 48 hours after
Xiaopeng G9 was launched,
was resisted by the market, and
overturned the configuration and price again.
means that Xiaopeng Motors,
has no understanding of the market at all.
Now,
capital also looks down on Xiaopeng, and
also caused 's stock price to fall .
4, the company has four major problems
1, it is not impossible for Xiaopeng to go bankrupt
because Xiaopeng Motors has not made any profit so far,
lost 62,000 yuan per car sold, and
survives entirely by financing blood transfusion. The more you sell
, the more you lose, the more you lose.
, but you still have to sell more.
, because only when the market grows bigger, will
capital have confidence to continue investing money, and
can continue to reap the wealth of the general public.
But now it is not easy to sell at a loss.
If the capital game cannot be played, the capital chain of
will be broken, and
companies will have only one way to go bankrupt.
2, the company's strategy is unstable
originally said to make 150,000-300,000 models,
later made Xiaopeng P7 and raised the level to 400,000. This change and upgrade of
is a good thing, and
P7 also sells well, which is considered a success.
continues to carry forward!
However,
seems to have regretted it,
is back to make a P5,
lowers the price level,
but the product is not done well,
is not selling well.
Then,
it regretted again,
launched another G9, and the price of
rose to 300,000-400,000 yuan, and the starting price of
is higher than that of P7. What’s worse is that
product configuration combination pricing ,
seriously deviates from customer needs,
product strength also has serious problems,
has 18 problems,
, and four of them are unacceptable pain points.
This is the most terrifying kernel that has been boycotted.
is actually not scary because the price is too high.
is easy to deal with as long as the product is fine.
3, organizational structure is chaotic
, just how Xiaopeng said himself,
, the company's internal business department has unclear responsibilities,
often occurs when two departments compete for the same business,
, and this is not a competition under Huawei's competition mechanism,
, but both think that it should be done by their own departments. There is also a customer charging pile problem with
.
actually received 14 customer service calls from Xiaopeng Company in succession. One call from
is warm, and
14 is harassment.
Because there are too many departments,
is all competing for the same business.
means that the business positioning of the internal institutions is not understood.
4, factional struggle is serious
old school, large Internet companies have been launched executives,
middle-level personnel from traditional car companies,
three factions fight each other,
originally should be complementary and coordinated, but
has become a conspiracy against each other.
This is the company's dark culture has dragged it down.
5. In fact, the fundamental problem lies in He Xiaopeng himself
. In fact, the above problems,
are all superficial problems, and
and are all the results of the problem. The root cause of the
problem lies in He Xiaopeng himself.
Because these people are completely controlled by He Xiaopeng.
If you don’t change your mind, change people.
If you find that your subordinate is not good at level,
or don’t do things according to your wishes,
don’t you have the right to withdraw him?
Moreover, which solution of
does not ultimately require your approval?
6. He Xiaopeng’s system organizational restructuring will not be effective.
Unfortunately, He Xiaopeng did not realize this.
’s solution is that
sets up four committees and three project groups, and
reports to him directly.
means that he is still strengthening his own power,
is still thinking that the problem lies below,
rather than himself.
because it was reorganized too quickly,
is less than a month,
has no time to examine its own problems.
7, He Xiaopeng has three major problems
So what exactly does He Xiaopeng have?
To put it bluntly, it is a cognitive problem,
because cognition is greater than the truth.
Many bosses are formerly successful people.
think they know everything, and
is actually like a mountain.
Cars are much more complicated than software.
is said to be software-defined cars.
is exaggerating,
is nonsense!
is divided into three situations or grades.
First, there are blind spots in cognition.
Second, it is because of insufficient cognition.
Third, there is bubble in cognition.
is mainly reflected in three aspects:
, and there are blind spots in cognition. He didn't know that cars were industrial artworks. The essence of a car is art! The second is industry! In other words, technology is important, but no styling is important! He did not realize this. He has too low requirements for the styling team. There is a lack of masters and internal academic controversy and project competition in this aspect. The styling is not made the first competitiveness.
, lack of understanding. He attaches great importance to technology, and that's right. In addition to styling, users also need technology, and this direction is also correct, but the demand has timing and degree. For example, autonomous driving is not an absolute urgent need at present. He did not arrange a team to conduct scientific and technological research to meet the rhythm of market demand. No major innovative breakthroughs based on mature technologies have been arranged. He did not ask the team to study the pain points, dark spots, and thirst points of household needs, and then design them for matching. It just blindly follows Tesla and randomly configures technology.
3, cognitive bubbles. This is correct for meeting household needs and creating luxury and comfort. However, the cognition is not in-depth and meticulous, and the granularity is not fine enough. For the creation of some concepts, the concept is very good, but the actual effect is not good, such as 5D audio. It does not arrange a professional product experience team to formulate customer experience standards and conduct synchronous evaluation and control.
So, the fundamental problem is that
is still He Xiaopeng’s three major cognitive problems.
caused his inaction in three directions:
(1) Guide to the correct direction of the team;
(2) Reasonable layout of the team's organizational functions;
(3) Conceptual description of team task goals.
5. Perhaps Huawei's three-three methods can save Xiaopeng
The so-called three-three strategy is:
Leader hero team three cooperation,
strategy and tactical implementation three cooperation,
cultural mechanism system three cooperation.
The core task awareness of leaders should be comprehensive and down-to-earth, and be able to guide the direction and formulate strategies.
Hero is the leader. You must have insight, your professional knowledge must surpass your boss, and you must have professional abilities. The core task is to formulate tactics and solutions.
Team is a professional backbone, responsible for implementing tactics.
And cultural mechanisms and systems are the support and guarantee for strategic and tactical implementation.
where mechanism is the link that connects culture and institutions.
is the first grasp of the leader. The
mechanism has been established, and
can drive the construction of culture and systems.
For example, if the boss proposes an internal project competition mechanism,
, the personnel department will formulate corresponding management systems, and
employees will consciously form a cultural atmosphere of practical work and real action.
Of course, I invented the name of Huawei 333 method.
But it definitely comes from Huawei,
was invented because I studied Huawei.
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