Mobile phone manufacturers are more of the role of a solution integrator in the mobile phone industry. Most mobile phone manufacturers will not directly manufacture all the components of the mobile phone, but will purchase corresponding components from special component manufacturers to combine them into mobile phones, including Apple is no exception. There are also components from Qualcomm and Samsung on iPhones. Moreover, large mobile phone brands will have a relatively advantage in getting these components. Just buy them, and you can enjoy a low price if you get more at one time.
However, most mobile phone manufacturers often don’t give this benefit to consumers when they enjoy low prices from component manufacturers. They price their smartphones as they want, but Xiaomi has become an exception. Not long ago, Xiaomi sub-brand Redmi released the new Redmi K40 series. Among them, the Redmi K40 priced from 1999 yuan is very special, because the 8GB+256GB version of this phone is the same as the 12GB+256GB version, both of which are 2499 yuan. It will feel very strange if you don’t understand the whole story.
is also 2499 yuan, so people can buy the 12GB+256GB version, so no one will buy the 8GB+256GB version. It looks like Xiaomi made a mistake in setting a wrong price for the phone. In fact, this is not that Xiaomi set the wrong price, but because the supplier gave Xiaomi a part of the transportation storage combination at a low price, while Xiaomi decided to give this part of the profit of to benefit consumers. Therefore, when the Redmi K40 was launched in the early stage, the top version of 12GB+256GB was only 2499 yuan. When this part of the low-priced components were sold out, this version will be restored to the original price.
In fact, Redmi K40 itself is already a more cost-effective phone. As a 5G flagship equipped with Snapdragon 870 processor, its 6GB+128GB version starts at 1,999 yuan, which is very powerful. Moreover, this phone also has an E4 material screen. Not only does the screen refresh rate reach 120Hz, but the touch sampling rate also reaches 360Hz. In addition, the 4520mAh battery and 48-megapixel triple cameras are very attractive. However, because the price of the top-end version adopts a concession strategy, the top-end version is even more fragrant.
Most consumers who intend to buy Redmi K40 are the top-end version of 12GB+256GB at 2499 yuan. Originally, the Redmi K40 phone is in short supply. As for its top-end version of 2499 yuan, it is even more difficult to grab. For consumers, it is basically profitable to grab it. On March 26th, the Redmi K40 will be launched again one day. At that time, the 12GB+256GB version will still be sold at 2499 yuan. However, on a single platform, the reservation volume of Redmi K40 has exceeded 460,000. It is estimated that the Redmi K40 will be sold quickly after one day.
