With the comprehensive development of quality education, scientific enlightenment education has also attracted more attention from parents, and education and entertainment have become the new mainstream of children's toys. On November 8, JD Supermarket and JD Consumer and Industrial Development Research Institute released the "Fast Consumer Consumer Reports for Novelty and Frequently Consumption Products" (hereinafter referred to as the "Report").
The report shows that among the eight categories of novel and unique products, scientific research-type and experimental sets toys have become a new trend; new flavors and internet celebrity snacks are popular; new and unique pre-made sauces are upgraded; personal care and household cleaning supplies tend to be refined; maternal and infant intelligent products have become new favorites, and other top ten new consumption trends.
In terms of the selection of toy products, some scientific research and experimental set products such as plant growth observation, archaeological excavation, solar energy, wind energy, and water energy have become the products that children prefer nowadays.
From the perspective of the purchase group, parents and elders of children of appropriate age have become the core consumer groups of scientific research and experimental sets.
In addition, in terms of regional consumption, toy product consumption shows certain regional differences. Among them, Sichuan, Chongqing, Inner Mongolia and other provinces and cities are more keen on purchasing scientific research and experimental sets, and per capita consumption leads the country.
As the industry-leading omni-channel supermarket, JD Supermarket has the most guaranteed quality and leading services in the entire industry, and is becoming the first choice for supermarket shopping trusted by consumers. In the future, JD Supermarket will rely on the "responsible supply chain" to meet the diversified needs of more consumers, and strive to build the largest stabilizer in the toy industry, the largest incremental field in the brand, and the largest hatchery in the trend.
