The annual Double Eleven promotion has reached a white-hot stage again and will be over soon. In the past few days, many people have posted their "trophy" online, showing off how much money they have saved. Those who have a strong desire to share will organize various Double Eleven discount strategies and post them online for other friends to refer to.
A colleague in Xiaolei's office also bought a lot of good things during the Double Eleven event. In a while, I will share with you what Lei Technology editors bought during the big promotion.
(Pictures come from the shell website)
As for Xiao Lei himself, he has not felt the warm atmosphere of Double Eleven for several years. On the one hand, he does not have much need to stock up and shop. He has bought those who need it in daily life and has not deliberately waited for the shopping festival. On the other hand, the discounts on the products are not as great as imagined. Even if all kinds of discounts are gone, it doesn't feel a pity.
should have been a concession for consumers, but the large shopping season where every merchant can make sales has become a consumption trap that attracts consumers to "get it". Xiao Lei really can't afford to buy and buy.
I don’t know when it started. The “front” of the Double Eleven Shopping Festival extended from the previous November 11 to mid-to-late October. This time to November 1 is the pre-sale process of the Double Eleven promotion event. Because pre-sale products will be cheaper, you can pay the deposit and immediately reduce the specified amount. You can also use various store coupons, consumption coupons, etc. . Therefore, there are a lot of people who pay deposits in advance, and merchants and platforms have also made a lot of money in advance.
In addition, there are also various live shopping activities during the pre-sale period. Many people will adjust the alarm clock and turn on the live shopping on time. They are worried that all the things they want to buy will be snatched up. Before placing an order, they have to compare prices across the entire network and make careful calculations. I think I didn’t study so seriously in class back then.
Although pre-sales and live streaming sales are to increase exposure and traffic to the products, Xiao Lei does not like this form of joining in the fun. The platform and merchants directly click on the discounts, and buy whatever they like. It is simple and direct. At most, each platform can compare the price and save a lot of time.
Next, we will talk about the routines of various merchants and platforms during Double Eleven. The first is the well-known "price increase first and then lower prices". In order to make more money during Double Eleven or create the illusion of high discounts, some merchants usually raise prices before the Double Eleven pre-sale event, with a large or small range.
A sports camera purchased by Xiao Lei, usually only costs 389 yuan, and can be bought at 359 yuan after receiving the coupon. It suddenly showed 499 yuan before Double Eleven. Fan users estimated that the price was 341 yuan, which is less than 20 yuan cheaper than usual.
(Picture from JD App)
On the surface, the discounts for these products are very high, and they feel like "fracture". In fact, before and after the festival, there is not much difference in prices. Most of the profits of are taken away by the brand, and consumers cannot get any benefits. What’s even more outrageous is the price reduction “back stunt”. For example, Xiao Lei bought a mobile phone for 3,000 yuan today, and tomorrow the mobile phone was reduced by 500 yuan in the form of coupons, etc. Before the mobile phone was shipped, it was “discounted” by 500 yuan. Friends who have not bought it may be very happy, but those who have already bought it will definitely be very angry. Of course, what is even more heartbreaking is the first-time user.
(Picture from JD App)
Fortunately, the platform has introduced many price guarantee measures to avoid "back thorns". However, the phenomenon of price increases before the holiday is still relatively common now . Consumers have gradually discovered this, so they have not been so impulsive in Double Eleven in recent years.
The most important reason why everyone has to do a lot of homework during Double Eleven is to get the maximum discount. However, merchants and platforms have many "sexy ideas", which are reflected in various coupons.There are many coupon routines nowadays. Xiao Lei alone knows about cross-store coupons, full-time coupons, special coupons, category coupons, member-specific coupons, etc. Some coupons are only for a certain product, while others can be used for the entire coupon. Some coupons may also need to be obtained by completing some task goals in the software.
(Image from JD App)
At the same time, there are various discount coupons, such as 200-40, etc. Some coupons can be superimposed and used together, while some coupons are not. In short, the mechanism and usage are quite complicated. If you don’t look at it carefully, you may “miss 100 million” . Those who are careless like Xiao Lei and just want to buy some discounted products are fainted by the layers of routines from merchants and platforms in minutes.
talks about full reduction. You may have experienced this scenario. When you buy a lot of products and when you are about to place an order to settle, you find that the system prompts that you can buy more things with just a little more money. Many people think that if you add such a little money, you can buy products that are much lower than usual. You can't help but buy them more, or if you make a single transaction with a certain amount, you can get a full discount.
(Image from Taobao App)
Because of this, many people will unconsciously fall into the endless trap of buying and ordering, and end up buying a lot of unusable things to save money. Some of Xiao Lei's colleagues have been hit by the evil of raising orders and buying a lot of things, but they don't need them themselves. They simply feel that if they don't buy more, they will lose money. What Xiao Lei couldn't accept is that the merchants who cheated buyers under the guise of super low prices, a razor that sold hundreds or thousands of yuan on the market was sold for two or three hundred in the hands of some merchants. Impulsively pay the deposit and place an order. On the day of final settlement, the merchant tells you that there is no goods and cannot be sent out, so he asks you to return the goods. If you are not lucky, you may have a part of the handling fee charged before returning the deposit, which is a loss.
or above are some unpleasant experiences that Xiao Lei encountered in Double Eleven. To be honest, Double Eleven is just once a year. Everyone is pointing to stock up on more daily necessities at this time, especially now that the epidemic is so serious, it is necessary to control it everywhere, and it is difficult to buy things online and offline.
(The picture comes from the shell website)
It is precisely because of the shopping festival promotion that Xiao Lei felt that when buying things, you should focus on the product and whether you have the need to buy it, instead of trying to bypass the thousand-layer routines of merchants and platforms, and relying on careful calculations to reduce his "loss". This way of making trouble is not as good as buying it normally. Besides, every day, everyone only has a little time after get off work. Isn’t it more pleasant to have a free time to watch TV shows and play games?
I have to say that the Double Eleven in recent years has really made Xiao Lei unable to get excited. Coupled with the impact of the epidemic and economic downturn, the consumption power is not as good as before. No wonder everyone thinks that the Double Eleven promotion is meaningless.
Fortunately, some e-commerce platforms have also begun to take on the banner of "no routines" and "no thresholds". Xiao Lei sincerely hopes that there will be less "intrigue" on Double Eleven in the future, and more real and sincere. After all, consumers are really not easy to cheat.
(cover image comes from the shell website)
