Jiang Jingjing
Cloud drinking, cloud fitness, cloud gathering, cloud dog raising, cloud New Year greetings... Online social methods are emerging one after another, and the boundaries of " cloud social " are gradually expanding, outlining a new social lifestyle under the background of the meta-universe. Many young people believe that cloud social interaction can avoid social pressure caused by close contact with people, which is a blessing for social phobia patients. At this recently popular 3D real-time interactive music festival, netizens felt the fanatical atmosphere like offline concerts. This rebuilding of the online music festival with the concept of cloud social interaction integrates interactive games and consumption scenes, and also presents more imagination space for cloud social life. ( China News Service )
derived the current concept of "cloud social" from online groups and online chats. It seems to be able to replace offline interpersonal communication in parallel, and gradually became more and more impressive. Offline social terror, online social tyrant, this is a true portrayal of many people, absurd and real. Through the screen, the alienation of time and space has turned some introverted, shy, and dull individuals into crazy output IDs. What is accompanied by is those fanatical and paranoid personality variants - people who are gentle, rational and peaceful in real life, who are placed in the atmosphere of "cloud socialization" and often become another self.
cloud social networking has long gone beyond the scope of online chat and has evolved into the network's connection and reproduction of almost all physical activities. For example, drinking, raising dogs, fitness, etc., of course, cannot be completed online. However, online space can build a group bond and coordinate each other's actions. Sharing, helping each other, cheering, encouraging and urging each other, this whole process is naturally a "social" process, and it is a highly efficient social interaction with distinct themes and high efficiency with common values and hobbies.
Some observations believe that cloud socialization has become the social trend of young people at present. The logic behind it is not difficult to understand. In essence, the so-called "cloud socialization" is a low-cost and highly sticky socialization method. The "cost" here refers to both the startup cost and the exit cost: we can end a "task process" about cloud social without any burden through various low-cost methods such as withdrawal, blocking, diving, and silence. Compared with the usual "can't be cut and messy" entanglement of offline social interaction, the neatness of cloud social interaction constitutes a unique new gravity.
If offline social interaction is often one-on-one, face-to-face social interaction. Then cloud social networking is more of a "individual-group" structure. Driven by the issue and driven by the atmosphere, participants can easily merge and let themselves go. The popularity of cloud social interaction has partially made up for the interpersonal atrophy of weak society, but if there is only one increase and the other, and the unchanging flow and transformation, "cloud social interaction" will eventually erode that basic "social interaction". The result of is not what we want to see.
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