Recently, news of " Liu Qiangdong transferring shares retirement" has come one after another. Everyone is speculating, is he really going to leave JD ?
After the public opinion storm some time ago, Liu Qiangdong rarely appeared. Although there is no definite statement now, in the past few years, "Liu Qiangdong promised employees to buy a house for 5 years" once again attracted people's attention.
"Lao Jin, listen to me. As long as you stay and work for another 5 years, I will ask you to buy a house. If you can't do it, I will pay you to buy it!"
JD's "Courier No. 001" just handed over the resignation letter, and Liu Qiangdong said this to him.
The boss buys a house for his employees? Anyone seems to be in " Painting Cake ", isn't Liu Qiangdong afraid of bad reputation?
As one of the giants of e-commerce, this statement attracted widespread attention from the society as soon as it was released.
has now exceeded the 5-year commitment period. Has the courier No. 001 bought a house?
We all know that with the rise of the e-commerce industry, it is very convenient to buy something.
Take it now as an example. Taobao, Pinduoduo and JD.com are known as the three giants of e-commerce. Among them, JD.com's reputation has been rising in recent years.
Even the employees of JD.com say, "Being a courier is really a blessing, better than any coolie!"
They are not talking empty talk. Relevant institutions have released a set of data: China's couriers have reached more than 3 million, of which 70% have a monthly income of about 5,000.
, and there are already many people who have exceeded this level of JD couriers.
Not only that, they never live in a dormitory like other factories. On the contrary, their accommodation environment is comparable to that of a hotel, which has even caused overheating discussions.
In theory, such a good job should be very popular. So why did Jin Yicai, the first employee of JD.com, resolutely resign 12 years ago?
Can we think of JD's "insider information" too simply?
In 2009, JD.com was just starting out. At that time, it was still a typical three-no product: no experience, no business, and even no employees.
The person who came to apply for the job gave up the idea of joining the job as soon as he saw the simple warehouse. He thought that JD.com was an inappropriate small business and would go bankrupt sooner or later.
At this moment, Jin Yicai, who was over 30 years old, appeared. He found information about JD.com recruitment online. He thought the content was very reliable and the treatment was good, so he came to the door.
Jin Yicai was born in the countryside. Due to his poor family conditions, he has never gotten married and had children. In order to buy a house as soon as possible to start a family, he has never been afraid of hardship or risk.
recruiter saw a good interviewer and felt confident. After chatting for a while, they both felt it was very suitable for each other.
So Jin Yicai became JD's first courier, codenamed "001", but he didn't know at the time that the difference between this job and the imagination was too great...
"I tell you, I must return this box of milk, and I also have to complain to you! Complaint your company!"
Jin Yicai, who lacks experience, met difficult customers as soon as he started delivering express delivery.
An elderly person determines that JD’s items are "fakes" because the milk packaging they receive is not the latest version.
Jin Yicai did not confront him. He understood that some older people rarely shop online and were not clear about the "new and old versions of packaging will be distributed immediately" announced by JD Supermarket, but the customer's reluctance made him a little at a loss.
As a courier, he cannot lose his temper with the customer, nor can he cause trouble to the company. So he visited the surrounding supermarkets according to the customer's description and bought milk out of his own pocket.
After he handed it to the client, he apologized and reflected on it, which made the other party give up the idea of complaining.
However, JD accessories are all time limits. Jin Yicai has wasted too much time here, which has led to the subsequent delivery not being smooth. Most people complain about their inner dissatisfaction while receiving express delivery.
Perhaps for everyone, this is just a small episode in life, but for Jin Yicai, similar things happen every day. Most of the express boxes are made of
. It is inevitable to bump during transportation. Some customers will complain when they see the box broken a little.
JD Express is in its early stages, and the importance of word of mouth must always be put first. Even if you feel wronged, Jin Yicai cannot say much.
In order to avoid trouble, he would go to the warehouse every morning to carefully organize the express delivery, striving to keep each box intact.
However, this is not the "last straw" that overwhelms Jin Yicai.
At that time, JD.com had few couriers and business, so naturally they didn’t make much money. Therefore, if you want the company to get on track, you need to recruit employees in a timely manner and increase publicity.
Jin Yicai delivers express delivery and does his spare time. Whenever he has time, he will go to the roadside to send flyers.
"I'm really fed up with the days of running dozens of kilometers to deliver a courier."
Later, with the efforts of Jin Yicai and other staff, JD couriers gradually increased and business improved. However, at this time, Jin Yicai proposed to resign.
The departure of an employee will not cause big trouble to the company, nor will it alarm the top leaders, but Jin Yicai is different.
When the manager got Jin Yicai's resignation application, he immediately informed CEO Liu Qiangdong. After all, Jin Yicai was a witness to JD.com and a veteran of the company. No one dared to decide on his stay or leave privately.
Liu Qiangdong couldn't believe his ears after receiving the message. He was very impressed by Jin Yicai.
Because in Jin Yicai, you can always see a simple heart. He always maintains the best service on the front line. His kindness and enthusiasm are well-known.
"Does he have any hidden secrets?" This is the first reaction made by Liu Qiangdong.
In order to find out the facts, Liu Qiangdong personally found Jin Yicai the next day, but what he said next made Liu Qiangdong's eyes wet instantly.
Jin Yicai was very nervous at the beginning, and under Liu Qiangdong's concern, he hesitated to tell the status quo.
"I do my best to deliver every express delivery every day, but the customer's difficulties have never stopped. Sometimes it is not our problem at all, but they directly vent their dissatisfaction on us regardless of the reason."
"Now there are more business, and there are still few couriers. The area everyone is responsible for is very large. One person can't deliver orders from a long distance, and he can't make much money or make a lot of money."
"I can't see where my future is at all."
The collapse of an adult has almost no warning. Isn't everything that happens to Jin Yicai also a reflection of others?
Liu Qiangdong would be a courier every once in a while after the birth of JD Logistics , so he knew the sadness and hard work of employees, and also understood every grievance and suffering.
And how many people can do such an action like Liu Qiangdong in today's environment?
"Lao Jin, if you stay and continue working for 5 years, I promise you can buy a house. If you can't do it, I will pay you for it!"
When he heard this, Jin Yicai was stunned. If it was said by others, he would not believe it if it was beaten to death, but if it was said by Liu Qiangdong, he would believe it to the end!
Because in his heart, Liu Qiangdong is a role model and a rare legend. The reason why he trusted unconditionally was not without reason.
Whenever Liu Qiangdong mentioned the rich man who started from scratch, he has never been absent. He has become an idol in the hearts of the new generation of entrepreneurs.
974, Liu Qiangdong was born in Suqian, Jiangsu. He did not grow up with a golden spoon in his mouth, but accompanied him along the way with poverty.
In such an environment, he not only did not feel depressed, but also had a stronger ambition than others, because for him, only by leaving the mountain village can he change his destiny.
Hard work pays off. In 1992, Liu Qiangdong scored 680 points and became the first college student in the village.
However, the family couldn't even raise the money for him to go to school. He thought he would miss the best opportunity, but he didn't expect that the villagers sent him to university with "one piece and I five pieces".
"You are the pride of the whole village. You will return it to us if you have a promising future. Now you just need to go to school well." He remembered this sentence of
for the rest of his life.
Facts proved that Liu Qiangdong did it indeed.
998, he used the 10,000 yuan he saved to build a "JD Multimedia Small Counter" in , Zhongguancun , Beijing, which was the beginning of JD Logistics.
Later, with the rise of the Internet, JD.com also began to become stronger step by step. At that time, Liu Qiangdong said:
"In the future, I will not only become a boss, but also a good boss, so that all the employees below can get what they want."
On the way to accumulate experience, Liu Qiangdong has worked as an employee and suffered, so letting the lower-level employees turn the tables against the wind has become another mission for him.
So if you want to make JD bigger and stronger, you must have a unique system. Liu Qiangdong cleverly used this and established self-operated logistics.
When other express delivery companies are still waiting for delivery, or receiving the goods in three to five days, JD already has the goal of "next-day delivery".
Many netizens have reported that other express delivery will be placed on the express delivery station or in the express delivery cabinet that can be stored for free within 24 hours, and JD.com's express delivery will be delivered to the door in person. Who would refuse a service system like
?
What is even more admirable is that even if JD becomes bigger and bigger, Liu Qiangdong did not forget that original intention.
Once he came to Suqian for inspection and found that there were 6 employees living in a dormitory and were furious: "What is the difference between this and a black-hearted factory? I said that employees should live with dignity!"
Later, under his arrangement, the employees all lived in big and clean houses. It was not like a dormitory at all, but more like a five-star hotel.
Liu Qiangdong's behavior was seen and remembered by the employees, and Jin Yicai even put his incomparable trust on Liu Qiangdong.
And how can such a affectionate and kind boss be willing to leave?
After the two communicated, Jin Yicai got the resignation letter back. It seemed that they had a precious promise, but no one mentioned it again.
Fortunately, Jin Yicai really bought a house 5 years later, but he was not relying on Liu Qiangdong, but himself.
Back then, Liu Qiangdong arranged his work more properly after listening to the voice of his employees. Later, he also canceled his basic salary and received all the salary according to the commission.
"If you want to make more money, get more items. You can earn more than 10,000 yuan a month, which is better than any physical work."
This is what an employee said in 2019 when he was interviewed.
On JD.com, you can get a salary that is consistent with it as long as you work hard. This practice has made many couriers who feel that their job is not decent and have a heartfelt pride.
They can even stand in front of their families, straighten their bodies and say, "I earn no less than others, and those nonsensical blame seems to be worth mentioning!"
And Jin Yicai also won the "Beyond Self" award personally awarded by Liu Qiangdong in 2012, and won the silver medal in 2014. Since then, "Courier No. 001" has become JD's golden signboard!
Although these are not enough to satisfy Jin Yicai buys a house in Beijing, it is more than enough to buy a comfortable home in a beautiful town.
If you ask Jin Yicai now, will he leave JD.com? I think we all get an answer that is the opposite of the original one. The delivery problem of
has been paid attention to in recent years, and everyone's complaints seem to have been one after another.
home delivery has become a luxury. The express cabinet has to charge for more than 24 hours. Is the intravolume in the overall environment so serious?
I wonder if you have discovered that no matter which line you do, the one who can reach the end will always have the "characteristics".
Of course, there is also some negative news about Liu Qiangdong. Whether it is true or false, it is not that important. He does have two tricks in his entrepreneurial ability.
Now whether he "retired" or continues to stay on JD.com, he has his own right to choose.
Sometimes, the boss and the employee complement each other. Isn’t the reason why “people” are called “people”? It is just supported by one stroke and one stroke?
In reality, no one is willing to go to work, and everyone is forcing themselves to live for the sake of life. So why not slow down and find the fun and progress on the way?
money is earned for yourself, and growth and experience are also accumulated for yourself.
I hope we can all stand up straight and then say, "I am not worse than others, at least I live a good life for myself!"
