In the future, thanks to the smart Internet of Things devices, TVs will be used more and more frequently, and the continuous development of technology will also bring more different things to family life. At the same time, the return of large screens will also bring unlimited possibilities to the growth of the OTT industry. How to make OTT large-screen marketing truly achieve the expected marketing effect of the brand has become the most concerned issue of the market.
At present, the meaning of simply exposing or effect conversion in large screens is limited. Nowadays, large screens with the characteristics of two-way communication, online interaction, accurate reach and timely feedback can already do more. Cookai Technology has always focused on research on large-screen data. It has now formed a smart marketing system based on large-screen index, which has made the digital marketing level of OTT large-screen marketing leap.
Kukai Technology provides brands with a more suitable marketing solution with its large-screen index. The large-screen index is a data statistical analysis tool based on the consumer behavior data , and realizes the traffic value of the OTT industry consumer group by modeling consumer behavior, realizing the delivery process, and indexing the delivery effect. Filled the gap in index products in the vertical refinement field of OTT industry.
Based on this, brands can learn more about marketing conversions based on this, and can more accurately capture consumers' consumption preferences and cater to consumers' consumption methods by changing marketing ideas, combining family scenarios to bring experience improvements to consumers.
Kukai Technology's large-screen index is guided by focusing on business development, technological innovation and customer service. It is committed to OTT fields such as marketing case analysis, data ecosystem establishment, data product research and development, solution customization, and marketing effect visualization. It aims to promote innovation in large-screen marketing strategic planning and decision-making methods, deeply explore and release the value of large-screen screens, and promote the scientific and healthy development of the OTT industry.
Kukai Technology relies on AI recognition technology under the big database to portray consumers and connect multiple source data such as manufacturer data, live broadcast data, mobile data, etc., providing brands with more refined scene partitions, and achieving accurate reach of consumer groups through data analysis. At the same time, AI technology is used to capture the time-sharing and scene-dividing characteristics of dynamic families, and accurately match and push different brand information and personalized marketing content according to the life scenarios of different families, which improves consumers' scenario experience and also increases consumers' acceptance of marketing content. After occupying the marketing space of consumers, the large-screen index relies on the CDP platform and can also provide brands with real-time feedback from the family consumer group on marketing content, assist brands in making investment decisions, and provide brands with better investment ideas for OTT large-screen marketing.
