Nowadays, many merchants are doing o2o mode. Do you know what is really powerful about the o2o mode? Next, I will introduce to you the gameplay and advantages of the o2o mode.
o2o is actually an online + offline gameplay. It uses online mini programs to attract offline consumption and increase store sales.
There are many things that online mini programs can do, manage your offline products and put them on the online mini programs for consumers to choose to place orders, so as to attract our customers.
It also has a rich marketing function. For example, when buying a group, we can set the group price and follow the order price. If the number of people buying a group is set to be two people, it costs 20 yuan to buy a product separately, and if the two people buy a group, each person can buy it for 15 yuan.
This increases the sales volume and makes more money. The purpose of group buying is to use price as a trigger to allow users to promote fission and increase our sales volume, so that this product will be easier to sell in the later stage.
There is also the flash sale and rush purchase functions. Set up a low-cost drainage product for flash sale activities. Try not to be too early and control it within 24 hours. This will make consumers feel a sense of urgency and place an order and grab it.
This function is mainly to attract customers, so that customers can go to the store to consume in time, and generate more sales for the store. After customers arrive at the store, they can earn back the money from this traffic-induced product.
The above is an introduction to the gameplay and advantages of physical store mini programs. If it is helpful to you, please follow, like, collect and share.
