(Photo source: Jiyin)
Lei Technology has experienced how to print photos with a vertical printing N1: After opening the body of the sliding cover and putting the whole package of photo paper, you can turn on the phone to connect to the phone to select the photos you want to print, and perform the final editing process before printing. Wait for a short time for the machine to print out, and then you can get a photo saved in physical form outside of the mobile phone storage. It is done instantly and the operation is intuitive enough.
Vertical Print N1 uses 3-inch zink ink-free photo paper. This is not the mainstream size that can accommodate grand scenes, but focuses on expressing emotions and recordings of moments. : like a landscape that appears in an instant or an expression that the characters inadvertently reveal. photo paper comes with a glue-back design, which makes it convenient for users to paste small photos in their favorite positions at any time, which is highly welcomed by handbook enthusiasts.
Compared to ordinary notepads, the account holds more emotions that you want to be recorded by the owner. Enthusiasts will record important events they have experienced and psychological changes that have occurred in it, and happy, sad, angry thoughts will appear. They also use various patterns and decorations to assist in the expression, and can intuitively restore photos that can be pasted on the spot, so they are naturally not inferior to their popularity.
(Photo source: Jiyin)
Polaroid camera and handbook enthusiasts are currently mostly young women, and people are also willing to give women such fun and interesting gifts. To this end, Like Printing N1 has three colors: cherry blossom powder, cloud white and mint green. They are all light-colored tones that can be recognized by young women. The matte, semi-transparent and bright composite texture adds decorativeness to the whole machine.
In addition to printing small-sized photos that are easy to paste at any time, LiKuan Print N1, like other photo printers previously launched by Jiyin, provides two interesting functions: AR photos and phonograph photos. AR photos can "convert" a 15-second video into a photo. The photos scanned and printed with the App will play the picture. The principle of chorophoto photos is the same, allowing the sound to spread with the photo. The emergence of
pocket photo printers provides new choices for young people who want to "play" to take photos. The experience of transmitting and printing from mobile phones may not be as ritual as directly using Polaroids, but photos can be edited and then printed on the mobile phone, presenting the image effect that users prefer, which is enough to let users take a look. What's more, there are products like Like Printing N1 that are willing to please users since their appearance.
How does a veteran of the industry enter the trendy toy positioning
The printing industry flourished with the industrial revolution, and has long been dominated by foreign technology systems. The same is true for the era of consumer-grade home and personal printing equipment. The earliest photo printer was launched by international brands. However, in recent years, it can be clearly seen that the increase in printing brands and products from China is constantly increasing, covering inkjet printers focusing on offices and photo printers focusing on fun.
has created the extreme seal of the Lilac Printing N1, which is one of the new stars of the Chinese printing brand. hyperprinting has been relatively low-key in the past few years, but Hantu Technology behind it has intersected with many users : This company has launched a number of printing products for the Xiaomi / Mijia brand, including laser printing all-in-one printers, inkjet printers, photo printers, etc., to gain share in the international brand-led market.
(Photo source: Hantu Technology)
has made efforts in its own brand X-print and used a pocket photo printer to enter the trendy toy user group. You can see that this company, which is formed by "veterans" in more than ten years of experience in printing products, wants to use differentiation to have an enterprising attitude to make a difference in emerging markets. Regarding the past, present and future of Jiyin brand, Lei Technology and the senior executives of Hantu Technology talked about it.
Regarding why Jiyin was released and released on the market in the fall of 2022, when Likeyin N1 was released, Hantu Technology believes that there are two reasons: the multi-category products launched in recent years have been recognized, and the company's R&D strength has been proven to have enough confidence; at the same time, Jiyin brand has gained favor from a group of users in China, and can take advantage of the opportunity of new product releases to let more people know Jiyin.
product strength helps this young brand to establish a bridge of contact with users. As early as the period when short video platforms had not yet emerged and lacked complete content to the consumption conversion chain, Jiyin gained 6,000 sales overnight due to a popular short video. is behind the product sharing and natural traffic that users do for recognition, rather than the popular brand production content that they are now paid to promote .
makes efforts in photo printers, and there is also the "little thought" of Jiyin. In the inkjet and laser printers, which have been operating stably for several years in the home market, the user's mind has long been deeply bound to international brand products, and emerging domestic brands do not have many opportunities to gain market from it. Photo printers have no real dominant yet, and consumers are willing to try new brands, which will naturally be more beneficial for Jiyin.
(Photo source: Jiyin)
Jiyin looks at its user group this way: "80% are women, among which there are girls who have just had a little financial ability, and there are women who have entered the youth. They love friends gatherings and accounts, and some things they want to record, and they need to use photo printing products." Constantly polishing the product appearance design and providing an emotional experience of printing photos and other functions is Jiyin's response to users.
is similar to many trendy toy brands. Jiyin's marketing team is quite young. After all, no matter what era, only young people can more clearly grasp what the same young target users want. However, Jiyin R&D team is much more mature. Most of the members have many years of experience in leading printer companies, which also gives this brand confidence to have better product quality and performance.
Every Xiaomi ecological chain company cannot avoid competition between its own brand products and Xiaomi ecological products that are also produced by its own . Yilai, Shitou, Zhuimi, and Jiuno have all sought answers. One solution found by Jiyin is to "go overseas". The 6-inch photo gramophone printer has gained a new audience worldwide by selling misplaced overseas.
is currently the main markets sold overseas: the United States and EU countries. In the future, it is also planned to officially enter Southeast Asia, North America and Japan. Japan, the birthplace of the big-head sticker culture, will be the focus, and the demand for 3-inch photos and big-head stickers have a considerable overlap. Jiyin chooses to polish and iterate good products in China, and then deliver them to overseas markets with similar consumption capacity or higher than domestic sales. In addition to
technology, Chinese new brands need more sincerity
In both the Chinese and global markets, the printer industry is already quite mature, and it is absolutely easy for new teams and new brands to survive from the market divided by giants. Using price wars to open up the market is a method that emerging brands have tried and tested in countless categories, and this is no exception in the printer market. After is attracting a large number of fresh users at a low price, how to survive for a long time and continue to launch competitive products is the key.
literal print N1 can obviously be regarded as the answer given by the extreme print. Although the research and development accounts for nearly 80% of the total number of employees, most of them are from traditional printing product companies, they do not stick to the product form they are good at for more than ten years of professional experience, actively think about the market direction and user needs, and use the experience and thinking of making "big products" to create a "small product" such as a pocket photo printer.
, a young brand, has also found a focus point that has been fully verified in addition to the price, and has conducted misaligned competition in the direction that the giants have not yet established a foundation.Like Printing N1 provides a selling point that meets the advantages and disadvantages of products such as Polaroid, which provides a higher production rate, lower comprehensive usage cost, and is convenient for multiple people to share and print. It is a selling point that is sufficient to meet the emotional needs of users and can be significantly different from competitors.
(Photo source: Jiyin)
In addition to making an innovative product with experience, Jiyin also shows their attitude, willing to understand what users need, be able to put down their figure to cater to user needs, and let users feel respected. This is actually rare among categories where the market growth space has been fully explored and consumers have a deep-rooted understanding of leading brands.
consumables are a topic that cannot be avoided by all printed products. Like all photo printers currently printed with dyed crystal materials, the vertical printing N1 inevitably relies on photo paper launched by Zink. If users want to print more photos, they must purchase zink photo paper of the same size. hyperprint indicates that printing consumables are currently selling at reasonable profits, and they do not make huge profits from them like some printing manufacturers. The pace of domestic production of
printing supply chain is accelerating. At present, Jiyin can independently develop printer software and hardware. At the same time, the main components and manufacturers are located in China, and there is also a lot of hope in consumables. The company is joining the local supply chain to build composite printing consumables that perform to catch up with foreign suppliers, and strives to reduce the cost of consumables to a level that is accepted by more people.
Every new brand must go through the process of letting users know you and trust you, which is more important for the photo printer, which is still new. By discovering the three major needs of "good-looking, fun, and easy-to-use", the N1 and the attitudes and ideas conveyed in the communication, we can feel that Jiyin is working hard to deliver an answer that both users and themselves can satisfy.
