Jingke.com says that soft articles are an important part of online marketing. The success or failure is directly related to the effectiveness of marketing. If there is no correct positioning and no correct title, then the article will become meaningless. Therefore, soft articles must not be "hard". To rely on soft articles to attract market traffic, we must follow the trend of the times and learn the writing methods that are everywhere today.
Jingke.com states that soft text is a text form that guides reading people to consume by in-depth analysis of the connotation and characteristics of the product. At the same time, writing soft articles is also a very important task. Today, let’s share some tips for well-received marketing soft articles.
1. Core extension. In other words, first of all, you must list your core products separately, and then expand in terms of marketing methods, characteristics, effects, etc., so that your works will not be messy and always revolve around a center, so that you can better attract readers.
2. Defeat one by one. This is also the most commonly used method we use. We describe the characteristics of each product separately and then attach pictures to highlight the effect of the product. Although such text is very old-fashioned, it can all the selling points of the product so that we can attract customers.
3. Emphasize the advantages. Marketing soft articles are usually relatively long. Nowadays, many people do not have enough patience to read. We will focus on the first part as much as possible to make readers interested in this article, and then explain why they should read this article, and then emphasize its advantages to make customers more interested in it.
4. A good title. An excellent article has the title of very important. There are many tips for the title of the article. Friends who are familiar with SEO are usually more experienced. The title of an article should not only be attractive but also have product keywords. Sometimes a title will take the author more than half an hour to think.
5. Take the consumer case as a clue. Just as when we shop on on Taobao, we will see the buyer's comments, consumers' words will be more convincing, and customers' judgments are also the most important. To meet users' "waiting and watching mentality", we must use "buyer show" and "buyer experience" to exert "orientedness".
6. Beautiful photos can add color to soft articles. A good soft article is inseparable from a beautiful picture. It is combined with current news pictures to make it reasonably distributed in the text, thus forming a beautiful text message.
Jingke.com, Software Marketing , Software Marketing appropriately makes up for the shortcomings of hard advertising, and guides consumers into brand promotion with the effect of hidden needles in the cotton, which plays an important role in shaping a perfect brand image. In addition, as a professional Internet integrated marketing agency, Jingke.com can also integrate other types of communication forms, such as building a full-network e-commerce platform, and major Internet media information flow advertising , etc. and cooperate with soft text marketing, and take a multi-pronged approach to help companies shape their high-end brand image.
Beijing Jingke.com Technology Co., Ltd. was founded in 2007 and is headquartered in Beijing. It is an Internet technology company specializing in providing professional Internet marketing services to brand enterprises and listed companies, and creating an Internet marketing brand image. It focuses on providing Internet integrated marketing services to brand enterprises. Comprehensively integrate Internet media resources, and through efficient operation models such as rigorous planning, proper implementation, and precise promotion, corporate customers in various industries have successfully achieved the goals of brand establishment, image shaping, and product promotion in the Internet field.
Jingke.com has developed through 15 years of hard work and development, with comprehensive and precise network integrated marketing services such as "search engine marketing, information flow advertising, brand advertising, traditional advertising, news soft article marketing, forum marketing, Weibo marketing , WeChat marketing, SEO optimization, word of mouth communication, Chinese domain name (Chinese. URL domain name, Chinese. Mall domain name, Chinese. Mobile domain name)"! It has been at the forefront of the Internet era for 15 years since its establishment, grasping the lifeblood of the development of the times, standardizing the industry standards of online promotion and integrated marketing, and news soft article marketing, and doing effective communication. In the era of mobile Internet, based on the width and depth of the Internet, it provides multi-dimensional network promotion services, provides news soft article marketing to more than thousands of companies, integrates marketing methods to spread brands, monitors and optimizes network operations, and achieves brand shaping and market sales goals on the Internet for enterprises. (Source: Jingke.com)
