Recently, CINNO Research, a well-known research and analysis agency, released the domestic smartphone market shipment report in August 2022. According to data, domestic smartphone shipments in August totaled about 20.44 million units, and sales data continued to decline, down 7.4% month-on-month and 26% year-on-year, which also set the worst monthly sales in August since 2015.
Mobile phone sales decline, Qualcomm is the culprit?
For the continued decline in mobile phone market sales this year, many people attribute the main reason to the fact that Qualcomm chips are not powerful enough. In fact, this is not difficult to understand. After all, Qualcomm launched the Snapdragon 8 Gen 1 processor this year, covering the entire market for more than half a year. To this day, there are still many models on sale. Due to the limitations of high power consumption and high heat generation, the Snapdragon 7 Gen 1 has a poor response in the market, resulting in many people not having the desire to replace a new phone.
Honor won the single-month sales championship for the third time
Specifically for the brand, in August this year, the top 5 brands in the domestic market shipments in August this year, from front to back are Honor, OPPO, vivo, Apple , and Xiaomi . It is understood that this is also the third time that Honor has won the single-month sales championship this year, and its results are gratifying.
It is worth mentioning that from this list, it can be seen that four of the top five brands with shipments all experienced sales decline month-on-month in that month. Only Honor, which ranked first, achieved a month-on-month increase of 4.3% with monthly shipments of 3.6 million units. In addition, Xiaomi has a year-on-year decrease of 40.3% and a month-on-month decrease of 21.4%, which is the largest year-on-year and month-on-month decline among the Top 5 brands. Why is the sales of Honor mobile phones so outstanding?
Why can Honor shipments still show positive growth in the context of overall decline in mobile phone sales? The reason is that I personally think it is inseparable from these three points. One is the brand effect . Although Huawei and Honor have now been "separated", many people who do not pay attention to information in the mobile phone circle still do not know that Honor mobile phones are independent. Huawei mobile phone has been restricted due to well-known reasons, so many pollen naturally chose Honor mobile phones.
Secondly, Honor mobile phones also have excellent performance in system stability. Almost rarely hear users complain about system bug problems. For consumers, a stable system experience is obviously a very big selling point. Another point is Honor's outstanding appearance texture. For example, if you like the appearance design of Huawei P50, it is a bit expensive for more than 4,000 yuan. If you choose Honor Play 30 Plus, you only need to spend 1,099 yuan to have a dual-ring camera design.
