Recently, The Melbourne Writers Festival (Melbourne Writers Festival) cooperated with advertising company TBWA Melbourne to launch a set of posters automatically generated by AI :
It is understood that the pictures of these posters are selected by selecting imaginative words and sentences in classic literary works, and then input them word by word into AI painting tool Midjourney, and finally, artificial intelligence automatically generates a series of images.
In recent years, this technology of automatically generating art works through AI has triggered a fierce debate around the world - What exactly does the automatically generated images of artificial intelligence mean for the future of art.
In August this year, a painting "Théâtre D'opéra Spatial" automatically generated through the AI painting tool Midjourney (Space Opera House) won the first prize in the digital art category in a US art competition, which caused quite a lot of controversy online.
To explore the possibilities of art generated by artificial intelligence in the creative industry, the Melbourne Writers Festival and the new projects of TBWA/Melbourne go beyond the image itself, focusing on the creativity of the text AI needs to generate these images. Because without the input of these text prompts, the art of artificial intelligence would not exist.
"The vast swells of the omnipotent sea the surging hollow roar they made like gigantic bowls in a boundless bowling-green."--Herman Melville, 1851
(The vast waves of the omnipotent sea, they roared in the boundless green, like a huge bowl, served in the boundless green.)
In order to create a unique work of art, the writer Mary was selected. Shelley (Mary Shelley ), Herman Melville (Helman Melville ), H.G. Wells (Herbert George Wells ), Bram Stoker (Brim Stoker ) and George Orwell (George Orwell ) 's clips from the literary works and are input word by word into the AI painting tool Midjourney. Each and every visual image generated by AI reminds people of the infinite charm behind the text.
"I am longing to be with you, and by the sea, where we can talk together freely and build our castles in the air." --Bram Stoker, 1897
(I am longing to be with you, and by the sea, where we can talk together freely and build our castles in the air." --Bram Stoker, 1897
Casselly, Melbourne Writers Festival Marketing and Communications Manager Main said: “This year’s Melbourne Writers Festival is full of ambitions and the event is a perfect summary. We are ecstatic about how these AI-generated images react to the literature festival, and although most of these words were written over a hundred years ago, these words can still inspire us to this day.”
“When I looked around I saw and heard of none like me. Was I, then a monster a blot upon the earth, from which all men fled and whom all men disowned?” --Mary Shelley, 1818
(When I looked around, I saw and heard no one was like me. Am I a monster, a stain on the earth, everyone was escaping, and everyone didn’t recognize me?)
advertising company TBWA Melbourne said: “Like most people in the industry, when we first saw Midjourney, we experienced a brief existential crisis. ‘What does this mean for creativity? Is it out of human control now?’ The short answer is no, far from that.”
“AI like Midjourney is an incredible creative tool.Even over the past few weeks, we have seen a huge leap in visualization, composition and lighting. But our collaboration with the Melbourne Writers Festival shows the power of wonderful words, past, present and future. "
The red weed rotated like a thing already dead. The fronts became bleached, and then shriveled and brittle. They broke off at the least touch."--H.G. Wells, 1898
(The red weeds rot like something dead. The leaves turn white, then wither and brittle, and break when touched.)
"Perpetually working, fighting, triumphing, persecuting three hundred million people all with the same face."--George Orwell, 1949
(Endless work, battle, victory, persecuting 300 million people, all with the same face.)
It is said that the above poster will be launched with this Melbourne Writers Festival and will appear in the form of outdoor advertising and digital advertising. In addition, an illustration e-book of classic novels is planned to be released in the coming months, which contains further interpretations of artificial intelligence.
Even over the past few weeks, we have seen a huge leap in visualization, composition and lighting. But our collaboration with the Melbourne Writers Festival shows the power of wonderful words, past, present and future. "
The red weed rotated like a thing already dead. The fronts became bleached, and then shriveled and brittle. They broke off at the least touch."--H.G. Wells, 1898
(The red weeds rot like something dead. The leaves turn white, then wither and brittle, and break when touched.)
"Perpetually working, fighting, triumphing, persecuting three hundred million people all with the same face."--George Orwell, 1949
(Endless work, battle, victory, persecuting 300 million people, all with the same face.)
It is said that the above poster will be launched with this Melbourne Writers Festival and will appear in the form of outdoor advertising and digital advertising. In addition, an illustration e-book of classic novels is planned to be released in the coming months, which contains further interpretations of artificial intelligence.
