If you are an Amazon seller, you may be familiar with the Seller Center business reports.
These reports provide merchants with access to various useful data. Although they have a wealth of data, not all sellers know what each column means and how the data is applied.
has two columns that cause good confusion because they seem to represent the same thing. These columns are: Sessions and Pageviews
Amazon sessions and page views, although these two columns look similar, they are not actually the case.
session is the only number of visits users have to visit your Amazon page in 24 hours, please note that I highlight uniqueness, if you click on the Amazon product list within 24 hours and then 2 hours later, I click on the list again, this will count as a session.
page views are the number of clicks your Amazon list gets in a selected time period, and the number of visitors to your Amazon list is measured by page views. When shoppers visit your list multiple times, the total number of times will be added as page views. Views are not unique.
Customer access to Amazon pages is called a session. Even if a customer shopper visits multiple pages multiple times during one visit (within 24 hours), it will be counted as one session. The number of times a customer views a page is called the page views. Clients can browse multiple page views in a single session. So now I want to state the obvious facts. The relationship between
Pageviews and Session is always: Views Session
Because the session is calculating the web views is not the only number of visits. You rarely encounter situations where the session exactly matches the overall view count
views or session is more important?
You want to know how much your consumers are connected to your product list, just like you want to know how many individual customers are visiting your business. To do this, you need data from the session and page views.
It also depends on your current goal. If you want revenue growth, focus on conversation metrics. On the other hand, if your goal is to improve conversion rates, you may want to see a rise in combined views per session.
hope this article clarifies the difference between comprehensive views and sessions. I know there is a lot of data on Amazon that even the most experienced sellers can be overwhelmed. Successful Amazon sellers always test and monitor their data. Sessions and comprehensive views are two key metrics that sellers should monitor to see if their strategy is correct.
