In 2011, Jobs passed away due to illness.
Since then, a legend has fallen.
After he left, this official biography " Biography of Steve Jobs " was released, becoming the sales dark horse of that year and then sold well all over the world.
Before this, Jobs in the eyes of the public was a mysterious genius. After the book
became popular, people discovered that the so-called genius is just a person who lives to the simplest and most extreme.
As Jobs said: "The most complex is to the simplest."
The more advanced a life, the simpler it is.
01 material minimalist
Zhou Guoping said: "If a person values material enjoyment too much, he will inevitably pay a spiritual price."
In the impetuous and noisy society, we have been running on the road to pursuing material desires.
It was not until I was pressed and hunched and panting that I realized that I was holding too much meaningless things in my hand.
Only by learning to streamline your desires can you move forward lightly.
" The Legend of Jobs " tells such a story.
Once, Bill Gates couple came to visit Jobs.
Before entering the door, Bill Gates looked at the house of Jobs, looked disbelief, and asked in surprise:
"Do you all live here?"
At that time, Bill Gates was building a 66,000 square foot mansion.
The house of Jobs is nothing more than a pile of red bricks and the roof is covered with small round stones, which is no different from an ordinary farmhouse.
Jobs is not obsessed with yachts, is not keen on luxury houses, and does not like luxurious clothes.
Someone has counted: from 1998 to 2010, every year at the Apple press conference, Jobs wore unchanged black T-shirts and blue jeans.
He pursued minimalism all his life: less is more, less is more.
The less material desire a person has, the richer his life experience will be.
I have seen a TED speech, the protagonist Joshua Becker, is a tall, rich and handsome American.
In the eyes of the world, he is undoubtedly a veritable successful person, in charge of 150 stores, and can buy luxury cars, luxury houses and high-end electronic products at will at a young age.
However, the endless material desires made him exhausted in the pursuit of wealth.
When his mother passed away, he was busy making money; he had no time to participate in the growth of his children.
So he began to think about what he really needed.
He quit his high-paying job and cleaned up 90% of the items in his home, leaving only 288 items of daily necessities.
When he throws away unnecessary things, life becomes simple and profound from then on.
He has enough time and energy to do what he likes, and his life has become perfect and fulfilling.
As Joshua said:
We discard the unimportant 90% of life, and the remaining 10% will make us gain more. There is a saying in
: Only by throwing away visible things can you change the invisible world.
When we can have the courage to give up those worthless desires and effectively organize our lives, we can gain a more free and rich life.
Every simplification of matter actually means a new life.
02 Work minimalist
Jobs said: "I like minimalist life." The concept of
is not only reflected in his life, but is also applied to work.
There is such a plot in the book.
In 1983, Jobs and the directors of Apple had differences in business philosophy.
, in desperation, he had to leave Apple and venture alone.
However, just after Jobs left, Apple quickly declined.
By 1997, Apple had lost $1.04 billion and was in danger.
In order to save the status quo, the board of directors had to bow its head and ask Jobs to come back to take charge of the overall situation.
The first thing Jobs did after returning to Apple was to cut off 70% of the projects drastically.
The management at that time expressed strong dissatisfaction with Jobs' move.
But just after Jobs insisted on cutting off these useless projects, Apple came back to life, with its stock price rising by 33%, and its market value increased by $830 million.
When designing Apple series products, Jobs said:
"Our design idea is the ultimate simplicity. Our concept of managing companies, designing products, and advertising is just one sentence - makes us simpler, really simple. "
So, the minimalist iPhone4 pioneered the global smartphone era.
The more advanced the thing is, the simpler it is - this is Jobs' design belief.
Zhang Xiaolong was the same when he invented WeChat. When the
WeChat project was just launched, he asked himself: What is the original intention of doing WeChat? "Make a good tool." What is the definition standard for a good tool for
?
"Responsible to the user."
So, when someone suggested that inserting advertisements on WeChat's open-screen page would bring huge benefits, Zhang Xiaolong's answer was very simple:
"What you add in WeChat is the people you are closest to. When you meet the people you are closest to, you have to wait for 20 seconds of advertisements every time. Is that okay?"
The first rule he led the team to design WeChat is "very simple".
When other companies are adding more content to their own products, only Zhang Xiaolong has always emphasized simplification.
"The simpler the external form, the higher the wisdom content, because it no longer depends on form and must rely on wisdom."
This is also the reason why Apple and WeChat succeed.
Because it is so simple, it is great wisdom.
Because it is so simple, it is great beauty.
03 Relationship is minimalist
In fact, it is not only life, but also work.
You are simple, the world is simple for you.
When he was young, Jobs was talented and creative.
But under the appearance of a genius, there is a moody, irritable and extreme temper.
Many people admire his talent and come to him, but they leave because they can't stand his personality.
Regarding this, Jobs said: "I like to interact with smart people because I don't have to consider their dignity."
Are smart people without dignity?
of course not.
is just that compared to the so-called "face", they care more about their growth and can always maintain an open mind.
He never wastes time complimenting or pleasing anyone.
Because he always believes that instead of wasting time on unnecessary people, it is far better to spend time growing up with smart people.
Therefore, those who can withstand under high pressure have not only become the best in their respective fields, but also become the closest friends of Jobs throughout his life.
I remembered a passage that the writer Shi Yi said:
The world of adults does not need to be too complicated.
I think apples are delicious, and there are a lot of reasons.
You think bananas are delicious, there are a lot of reasons.
doesn't matter, we don't need to change each other, just let's just end up with the uncomfortable relationship.
I go to eat apples with people who like to eat apples,
You go to eat bananas with people who like to eat bananas,
Adults should do this: everyone just meets their preferences, and do not convince others, nor let others convince them.
We only filter but not educate, and only choose not to change.
There are different views on the three aspects, so there is no need to be strongly integrated.
Anything that requires you to bow your head and bend down and thirst forcibly integrate is wrong.
Sanmao in the prose "Simple" said:
"I avoid excessively warm friendship when nothing happens, which makes me less burden and burden.
I don't say much unnecessary gossip, which makes me feel relaxed.
I should love others carefully because it will not be overproliferated. I don't seek profoundness, I just want simplicity."
The most comfortable relationship must be the easiest.
044Life is minimalist
Cartoonist Cai Zhizhong Mr. pursues a principle throughout his life: live the simplest life and make the richest spiritual thinking.
He only ate one meal a day, and even with steamed buns and fermented tofu, he still ate them deliciously.
Su Shi When he was demoted to Huangzhou, he traveled to Nanshan with his friend Liu Qian.
Uncle Liu Qian treated each other with wild vegetables such as honeysuckle and new bamboo shoots. After Su Shi tasted it, he raised his chopsticks and sighed: "There is a joy in the world that has taste."
The most interesting thing in the world is this light joy. There is such a detail in
"The Biography of Jobs".
When Jobs was already famous all over the world, he was a world-famous billionaire.
He still did not hire a bodyguard, nor did he live in a house servant, and he even did not lock the back door during the day.
At that time, people around were squandering and showing off everywhere, but Jobs said:
"I saw some people in Apple. After making a lot of money, I felt that I wanted to live a different life.
They bought Rolls-Royce cars and many houses, and each house had a housekeeper, and then hired someone to manage all the housekeepers.
Their wives went for plastic surgery, making themselves weird.
This is not the lifestyle I want.
I promised myself that I would not let money ruin my life."
In his life, there are only three most important things: career, music and family.
When he suffered from cancer and was unable to direct Apple's operations, the most important things in his life were the latter two.
At that time, an Apple employee learned that Jobs was ill and proposed to hold a farewell dinner for him.
Jobs always refused, and he chose to go home and have dinner with his family.
In his opinion, happiness is actually very simple.
There is home to go back, there is someone waiting, there is a lamp waiting for you.
As Lin Yutang said:
"The so-called happiness is to sleep in your own bed; second, eat the food made by your parents; third, listen to your lover speaks love words to you; fourth, play games with your children."
Every day that seems dull is an unreplicable happiness.
The most precious thing is actually the simplest.
Jobs said:
I have such a curse - focus and simplicity.
Simple is more difficult than complex because you have to work hard to clear your brain and make it simple.
But this effort is ultimately proven to be valuable because once you enter that state, you can shake the mountains.
The best way is to simplify and control traditional Chinese.
The simpler life is, the more you can enjoy the ultimate joy of the world.
Only by discarding unnecessary material desires, letting go of unnecessary pursuits, and putting aside unnecessary relationships can you have more energy to consolidate the thickness of life.
May we all be able to constantly purify our lives and hearts, and be a simple person in the complicated world.
