WeChat input method, this word first appeared on the WeChat night of the 2021 WeChat Open Class held by Tencent in January 2021, and it was also the tenth anniversary of WeChat's launch. WeChat founder Zhang Xiaolong revealed that the team is developing input methods, not to seize the input method market, but to better protect user privacy.
In April 2021, a module "WeChat Keyboard" appeared in the WeChat plug-in, but I have never experienced this function.
Recently, an independent APP "WeChat Keyboard" was released. Although it is still in internal testing, there are many ways to download and use it online.
At present, the input method market is basically stable. Sogou input method occupies nearly half of the market. iFLYTEK input method and Baidu input method are followed closely. There are not many niche input methods such as QQ input method , palm input method and other niche input methods.
Tencent already has two input methods: Sogou input method and QQ input method. Is it really necessary to launch WeChat keyboard?
Sogou input method and QQ input method basically adopt the same idea in terms of input method design, while WeChat keyboard adopts a differentiated competition method.
1. WeChat keyboard emphasizes privacy
According to WeChat itself, the launch of WeChat keyboard is a helpless move. According to media reports, Zhang Xiaolong said that WeChat did not originally want to do input methods, but often receives complaints from users that their chat records were stolen. In fact, the content we often talk about when chatting on WeChat sometimes has similar recommendations when we read news apps and shopping apps, and the ads we bring on mobile phones will also be biased. So how are the chat records leaked? Is it because mobile phone manufacturers and APP manufacturers read WeChat chat information, or does the input method information be leaked when the input method interacts with the cloud? The introduction of WeChat keyboard can isolate WeChat chat content in its own closed-loop system from the input method, which can protect privacy to a certain extent.
2. WeChat Features - Intelligent Recommendation
Thanks to Tencent Ecology (WeChat official account, video account, mini program, QQ music , Tencent Video, Tencent Reading, etc.), when users enter keywords, the input method will automatically associate related books, films, TV, music, etc., which is convenient for sharing with friends with one click.
3. Simple operation
WeChat keyboard interface is simple and smooth, which is also a small feature. However, WeChat keyboard currently occupies a considerable storage space, and there may be some optimization when the official version is released subsequently.
At present, the input method market structure has been formed. Although WeChat launches WeChat’s keyboard at this time, it has certain characteristics, but it will be possible to see whether it can break through the siege!
However, this is also the usual style of Tencent. There are many products A, B and C in the same market, competing with each other to achieve the goal of making it more difficult for other products to gain a foothold. I wonder if the launch of the WeChat keyboard APP also has such factors.
