Recently, National Internet Information Office , the Ministry of Industry and Information Technology, and the State Administration for Market Regulation jointly issued the " Internet pop-up information push service management regulations " (hereinafter referred to as the "Regulations").
will come into effect on September 30, 2022. Standardized management of pop-up information push services and demarcate compliance boundaries, aiming to strengthen the standardized management of pop-up information push services, protect the legitimate rights and interests of citizens, legal persons and other organizations, and promote the healthy and orderly development of Internet information services.
As a way to push information, Internet pop-ups provide users with great convenience for browsing and viewing information.
In order to seize traffic and seek benefits, many companies and platforms have simplified, advertised and vulgar pop-up push technology, creating many "psoriasis" in the online world.
When you are browsing your phone or when you open a web page on your computer, no matter you watch a video, there are always some annoying pop-ups on the web page that will sell various small advertisements. You will enter if you accidentally enter. In order to enhance the confusion, the criminals also set a "incubation period" for the malicious code. After being downloaded and installed, the pop-up window dominating function will be activated.
In addition, it will also set icon hiding and process hiding functions for illegal application software, so that users cannot discover the source of pop-up ads. Now pop-up advertisements have become a cancer of the Internet, making users feel annoyed and using various means to fight wits and courage.
New "Regulations" focus on key links such as pushing pop-up news information, pop-up information content, pop-up advertisements, etc., to solve problems such as using pop-up windows to illegally push news information, pop-up advertisement logos are not obvious, advertisements cannot be closed in one click, malicious hype entertainment gossip, too many push frequency, unreasonable proportion of push information content, and induce users to click to implement traffic fraud, reflecting the positive, healthy and upward mainstream values."
The "Regulations" clearly state that "inform users of the specific form, content frequency, cancellation channels, etc. of pop-up information push service, fully considering the user experience", and requires "significantly marking the 'advertising' and closing signs to ensure that pop-up advertisements are closed with one click".
adheres to the correct value orientation, makes full use of the positive function of pop-up windows, so that pop-up windows can provide netizens with useful information, rather than various information chaos, and also provides netizens with a clean network space and a healthy network ecology.
