Text: Original by Dongchedi Li Shuaifei [Original by Dongchedi Industry] On September 15, Xiaomi Technology founder and CEO Lei Jun posted a video pilot on social media about participating in CCTV's "Genting Dialogue". In which he said when talking about car manufacturing: Xiaomi

text: Original by Dongchedi Li Shuaifei

[Original by Dongchedi Industry] On September 15, Xiaomi Technology founder and CEO O Lei Jun posted a video pilot on social media of himself participating in CCTV's "Genting Dialogue". In which he said when talking about car manufacturing: Xiaomi car manufacturing is a forced decision.

Picture source: CCTV Finance Channel

Specifically, when talking about car manufacturing in the video, Lei Jun said that the current trend is electric car , because electric cars have become the fusion of the automobile industry and consumer electronics. If they don’t do it, they will be out of date.

Therefore, Lei Jun also admitted that building a car was a forced decision.

Lei Jun also said in the video that it was actually very simple to establish Xiaomi. At that time, he had led Kingsoft to complete an IPO and realized financial freedom. He was doing well in the investment industry. However, with the dream of establishing a great company, he saw the popularity of smartphones, so he established Xiaomi.

In addition, in the interview, when asked "If the car is done well, does it mean to be a great company?" Lei Jun thought about it, but did not respond quickly in the video.

It is worth mentioning that just a few days ago, Lei Jun also expressed his views on Xiaomi's car manufacturing. He said: " Tesla entered the electric vehicle industry more than ten years earlier than Xiaomi. Some people think that Xiaomi has missed the time window to enter the electric vehicle industry. I disagree with this. The competition has just begun. I think Xiaomi still has many opportunities."

Lei Jun expressed his views on social media

In addition, in the new book "Thinking on Xiaomi's GEM" released in August, Lei Jun also talked about some ideas about making cars.

He said that for Xiaomi, making cars is the general trend and there is no choice. Now we must also see several objective facts: First, the mobile phone industry has entered the stage of mature stock competition; Second, cars are the largest personal consumer goods, and smart cars are the biggest trend at the moment; Third, smart cars are an indispensable and important link in the smart ecology, and they form a complete smart life scene together with personal mobile devices and home environment.

Lei Jun also said that car manufacturing is one of the most important decisions in Xiaomi's development history, and it is the result of repeated argumentation and careful decision-making by the company's management; at the same time, this will be the last major entrepreneurial project in his life.