Huang Jinghui, a communications store in Quangang, Quanzhou, Fujian, has encountered many difficulties in his business within the 6 years since he opened the store. For example, he has to spend hours every day to check store orders and product inventory, but there is no complete set of The inventory management software is used to assist store operations. At the same time, the new store has no visibility and stable customer base, and I don’t know how to start marketing activities. To this end, the boss joined Huitongda in order to find a solution.
realizes the direct purchase of factory goods . Huitongda helps member stores to open up the purchase channel
Boss Huang said that in the past, the goods entered by stores in Apple were imported from the local stalls of Quanzhou , and the product is excellent Not big, gross profit point Not high, so terminal sales are not strong. Since he joined the Huitongda Township Membership Store, Huitongda not only helped the store open up the Apple supply chain, but also specially created a display area for the store. Therefore, the store became the first township stores with Apple counters. Huitongda also has very advantages in supply chain prices. For example, when the Apple 12 new product was launched last year, it was able to get an advantageous price and source of goods.
It can be said that relying on Huitongda's strong supply chain capabilities, Boss Huang has truly achieved "freedom of purchasing factory goods". In addition to Digital 3C, Huitongda also focuses on the categories of wine and home appliances, and has worked closely with powerful first-tier brand manufacturers. It has put 25 products on the shelves, including 11 products of 3C, 11 products of wine and home appliances, and 3 products of smart home appliances. Member stores can easily achieve reverse procurement on demand. Huitongda can also develop a reasonable product combination for member stores, improve competitiveness, and enhance terminal bargaining power, so as to help the store realize digital transformation to .
Store management has changed from flat to three-dimensional, which is inseparable from Huitongda SaaS product assistance
Huitongda Fujian branch member operation team to help Boss Huang store open up the popularity of "Apple's official authorized dealer", and specially tailor-made O2O online Activities , establish the Huixianggo mini program online store of "Xinmao Mobile City - Apple ( Apple ) Authorized Dealer", and open up the online and offline dual-channel marketing method. At the same time, help stores build event communities, use online marketing methods such as flash sales to build customer relationships with old customers, and constantly fission of new customer groups through old customers, so that surrounding customers know about the event, understand the event and actively participate in the event Activity.
Although Boss Huang has more than ten years of experience in the industry, he still uses manual accounting methods for 6 years of operation in the store. He needs to spend 1 hour every day to inventory inventory and orders, and spend a lot of time and energy. Later, with the help of Liu Lihua, the Iron Army of Huitongda, used the Qiancheng Shopkeeper system to import the store inventory. In this way, Boss Huang can use Qiancheng Shopkeeper's purchase and storage function to manage the store's orders and goods, which is very convenient. He can also use the code string function to track the places of each mobile phone.
At the same time, in order to open up sales, in January and June this year, under the planning of branch store managers Dong Jinfeng and Huitongda Tiejun Liu Lihua, the Huixianggo online mini program was used, combined with the headquarters' O2O activity resources, and through WeChat Moments through WeChat Moments, under the planning of branch store manager Dong Jinfeng and Huitongda Tiejun Liu Lihua, the Huixianggo online mini program was used, and combined with the headquarters' O2O activity resources, the headquarters was in charge of WeChat Moments. community marketing fission was carried out through channels such as channels, achieving traffic of more than 1,000 people, completing 159 fans, and selling 20+ mobile phones in a single event.
Although Huitongda is good at technology, what really wins people's hearts is their warm service. Since its establishment, Huitongda has combined technology and human feelings, and has a lively iron army team supported behind the membership store, taking root in the sinking market, and creating value with the platform in the persistence of the market. I believe that in the future, the Huitongda brand will be more deeply rooted in the hearts of the people and grow together with the sinking market.
