The Heart of the Machine Report
Editor: Zenan, Du Wei
Apple plays the "pill" with new tricks.
"The products I introduced today, iPhone, AirPods and Apple Watch will become necessities in people's lives, no matter where you are or when. They cooperate without interruption, and each piece is at the top level in the industry," Apple CEO Tim Cook said .
In the early morning of Thursday, the most popular press conference in the field of technology this year was held at the Apple headquarters in , California, . The price increase of this year's new generation iPhone is not much, and many functions that focus on security have been added. The improvement in the running score level is limited, and only Apple Watch has released a "super-large" new product.
, like the Huawei mate50 series two days ago, iPhone 14 also has satellite connection function in emergency situations. In addition, when someone unfortunately encounters a car accident, the phone can detect the impact and automatically help people call for help.
In addition to this, the performance improvement of the new product seems to be limited. The iPhone product line, which accounts for half of Apple's sales, has upgraded camera and battery life, but only the iPhone Pro product line uses the new A16 processor.
Apple said its satellite emergency communication function will cooperate with rescue agencies. When there is no other network connection, users will be able to use their FindMy application to share their location through satellites.
After the first release of the competitor mobile phone of Huawei , people expressed concern about the cost of satellite communication functions. Apple announced that every user who purchases iPhone 14 can use the satellite function for free for two years. There is no news about the price in the future, but it seems that direct connection between a mobile phone and a satellite is about to become a trend.
is different from Huawei's Beidou 3 use. Apple connects the service of mobile satellite communications company Globalstar for the iPhone 14 series. After the press conference, the company officially announced that it will become a satellite operator for Apple's emergency SOS service, and the stock price rose sharply. Essence
Globalstar was established in 1991 by Qualcomm and Loral. Its second-generation constellation is currently composed of 24 low-orbit (LEO) satellites. Apple said the first batch of satellite communications for the iPhone 14 are available only in the United States and Canada.
Use mobile phone sensors, AI chips and machine learning algorithms, iPhone 14 series mobile phones can detect dangerous situations encountered by users and automatically call an alarm.
"This is a feature we hope you will never use."
From all previous leaks, we all know that this year's iPhone changed the front camera bangs to pills, which is considered iPhone 14 Pro maximum Upgrade.
In this regard, although the occlusion area has become smaller, sometimes the hole-punching position will block the words you want to read, the address you want to go to next, the enemy's blood bar... However, compared with the designs on Android phones, Apple cleverly integrates the hole-punching position on the screen with the mobile phone ui:
This design, called "Lingdong Island", seems to be widely accepted by people. At the launch conference of
iPhone 14 series
, Apple launched 4 mobile phone products, namely iPhone 14 and iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max.
First look at the parameters. The iPhone 14 is 6.1 inches and the iPhone 14 Plus is 6.7 inches. The two models still use notch screens, AMOLED screen, 60Hz refresh rate, HRD peak brightness of screen can reach 1200 nits, 2,000,000:1 contrast ratio, and support IP68 dust-proof and water discharge. The front features a super-ceramic crystal panel, which is stronger than other smartphones.
has five choices: midnight color, starry sky color, brand new blue, elegant purple and bright red. The two models use 20W PD fast charging and MagSafe 15W magnetic charging, and the battery can meet the battery life of the whole day. There are three options of 128, 256 and 512G in storage capacity, with 14 being 172 grams in weight and 14 Plus being 203 grams.
These two models use the A15 bionic chip equipped on the iPhone 13 Pro last year, using TSMC's 5nm process. It is equipped with a 5-core GPU, a 6-core CPU (2 performance cores and 4 energy efficiency cores) and a 16-core NPU. In terms of image, the new 1200W pixel rear main camera is equipped with a larger photosensitive element, 1.9 micron pixel size, ƒ/1.5 aperture and sensor displacement optical anti-shake . The ultra-wide-angle camera is 12 megapixels with ƒ/2.4 aperture.
front camera is equipped with a 12-megapixel original depth lens, ƒ/1.9 aperture, supports autofocus, retinal screen flash, deep fusion, Dolby Vision 4K 60fps HDR, and movie effects 4K 30fps HDR, etc.
Finally, the price. The iPhone 14 price is 5999 (128G), 6899 (256G) and 8699 (256G) respectively, while the iPhone 14 Plus is 6999 (128G), 7899 (256G) and 9699 (512G) respectively. The
56G version is 100 yuan more expensive than the previous generation, and the 512G version is 300 yuan more expensive. Also this time, Apple abandoned the entry-level iPhone Mini, which means the starting price is also $100 more expensive than last year.
iPhone 14 series parameters overview.
The new A16 chip iPhone 14 Pro series
has come to the iPhone 14 Pro series. The material is made of sturdy surgical grade stainless steel and super porcelain crystal panels, supporting IP68 dust-proof and water release. The color is available in dark space black, silver, gold and a brand new dark purple. The two models still use a super retinal XDR display, which is available in two sizes. The 14 Pro is 6.1 inches and the 14 Pro Max is 6.7 inches. The bezels are narrower, the display area is larger, and it supports 120Hz adaptive refresh rate.
screen supports 1600 nits of HDR peak brightness, and the outdoor peak brightness can reach 2000 nits, becoming the highest peak brightness among all smartphones. In terms of charging, it supports 20W PD fast charging and MagSafe 15W magnetic charging, with 206 grams for 14 Pro and 240 grams for 14 Pro Max.
This time, the appearance adopts a new frontal design, including a new original depth camera, the redesigned components are concentrated in a smaller area, with a 30% reduction in area, and for the first time, the distance sensor was placed behind the display.
At the same time, it rethinks the way users interact with their mobile phones during design. The front camera can clearly and coherently display reminders and backend activities, completely blurring the boundaries between hardware and software. Apple calls it "Lingdong Island". This new space is highly adaptable and can be expanded into different forms, with animations and transitions very natural. There have been dynamic displays above, so I will not repeat it here. In terms of
imaging has been greatly improved compared to the iPhone 14 series. The rear adopts a full-focus triple camera design, with the main camera upgraded to 48 megapixels, up to 4x resolution, 24mm focal length, the largest 4-in-1 pixel sensor to date (65% larger than the 13 Pro), 2.44 micron quad One pixel, ƒ/1.78 aperture, second-generation sensor displacement optical anti-shake, etc.
telephoto lens has 12 megapixels, 2x telephoto lens, 48mm focal length, ƒ/1.78 aperture, 7-mirror lens, second-generation sensor displacement optical anti-shake and 100% Foc us Pixels Essence In addition, it also supports 3x telephoto and 2x, 3x and 6x optical zoom .
Ultra-wide angle has 12 megapixels, supports 1.4 micron pixel size, 13 mm focal length, ƒ/2.2 aperture, 120° viewing angle, hex lens and 100% Focus Pixels. In terms of the
processor, the iPhone 14 Pro series is equipped with a brand new A16 chip. The improvement of this generation of chips mainly involves energy consumption, display and camera capabilities.
A16 has 16 billion transistors, 2 large cores and 4 small cores, and is built using TSMC's most advanced 4-nanometer process technology. Apple said that the power consumption of the A16 is 20% lower than that of the previous generation. Compared with the industry competitors, small cores only require 1/3 of their power consumption to achieve the same speed.
New 16-core Neural Engine can output computing power close to 17 TOPS per second (the previous generation was 15.8 TOPS), 5-core GPU video memory bandwidth increases by 50%. The newly added Display Engine can make Aways-On Display, ultra-high brightness Tasks like display and antialiasing are faster.
In the photography task, CPU, GPU, Neural Engine and ISP can output up to 4 trillion ops of computing power for each photo.
As for the specific speed? At the press conference, Apple compared the 2019 A13 chip, which shows that the conventional performance improvement is limited.
Of course, even if Apple squeezes toothpaste, the chips on Android phones are not enough to be used. The price of
iPhone 14 Pro is also the original price of the basic version. The starting price of the Bank of China is 7999 yuan and 8999 yuan, the price of 256G is 100 yuan, the price of 512G is 300 yuan, and the price of 1T version is 500 yuan.
The iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max released by Apple today will start pre-sale at 20 pm on September 9 and will be officially launched on September 16. The iPhone 14 Plus will be officially launched on October 7.
Reference content:
https://www.youtube.com/watch?v=ux6zXguiqxM
https://www.reuters.com/technology/apples-new-iphones-watches-are-coming-tough-time-consumers-202 2- 09-07/
https://www.theverge.com/23341046/apple-iphone-14-plus-pro-max-notch-event-announcem ents-watch-8-se-ultra-airpods-pro
