NetEase Cloud Music 's K song APP " sound street " recently announced that due to the adjustment of business development, the sound street app will be closed on September 30, 2022. At that time From 24:00 on September 30, the sound street app can be used normally). At present, the relevant functions of the Yinjie APP can be used in Netease Cloud Music.
has the background of the two head representatives of , and Singing Bar and . Two years ago, Netease Cloud Music announced its entry into the K song market and released the new product sound street APP, but unfortunate Failure to highlight the siege.
This is a work of young people. According to Netease Cloud Music, during the internal testing period, post -95 people accounted for more than 90%of Yinjie users, of which the post -00s accounted for nearly 50%. Invest 200 million funds and gather NetEase Cloud Music Resources to create a hundred music creators, which also shows the determination of NetEase Cloud Music's entry.
At that time, the online K song platform already had two head representatives of the national K song and singing bar. After several years of development, the industry has indeed showed a good growth trend. According to the "White Paper Insight Book of the Development of China's Online K Ge Social Entertainment Industry", online K song user payment rate increased from 3.4%in 2014 to 15.3%in 2019, and the average single paid user value of 2018 exceeded 140 yuan. It reaches 161.5 yuan. It is expected that the number of online K song users in China in 2021 is about 510 million, and the penetration rate is about 49.7%.
, as a latecomer, has not released too much sound in two years. According to data, from January to October 2021, the average monthly live in the Chinese online K song app is about 130 million, and it is in the leading position of the industry. Followed by the old K song software to sing, it is about 20 million. The streets are not available in the entire list.
Netease Cloud Music said that the sound street APP shutdown is based on the overall business goals of the platform, which is adjusted for normal business and does not affect the main station K song related services. The K song business is the normal operating business of Netease Cloud Music. The platform will continue to explore the innovation of music social entertainment experience and seek more commercialization possibilities.
Source/Sound Street App, Interface News, Daily Economic News
