On July 13th, WPS has been in the limelight recently. It was reported a few days ago that WPS deleted users’ local files. In response, WPS officially responded, “It is to block the sharing links of suspected illegal documents.” At the same time, Kingsoft’s current CEO Zhang Qingy

On July 13th, WPS has been in the limelight recently. It was reported a few days ago that WPS deleted users’ local files. In response, WPS official responded, “It is to block the sharing links of suspected illegal documents.”

At the same time, Kingsoft’s current CEO Zhang Qingyuan also said that he will completely shut down advertising next year.

Regardless of whether Kingsoft deliberately found this time to say this, the software has no ads, which is definitely a good thing for the user experience.

Is Kingsoft really going to shut down its advertising business completely by the end of next year as he said?

WPS can really turn off ads?

According to the 2021 financial report released by Kingsoft, among its main businesses, domestic personal office service subscription business revenue accounts for the highest proportion, accounting for 1.465 billion yuan, accounting for 44.4%, a year-on-year increase of 44.20%; while Internet advertising and other business revenue It was only 406 million yuan, a year-on-year decrease of 3.01%, accounting for 14%. When this revenue was at its highest, once accounted for 50%.

Judging from user feedback on the use of WPS, too many advertisements have always been the focus of criticism. The negative impact of excessive advertising is also obvious - products are bloated and the user experience is poor.

’s announcement to completely shut down advertising next year will undoubtedly reduce revenue to a certain extent, but the survival mode of a software still depends on its user base.

WPS has enough paying users and enterprises, like Office, can rely on the subscription system to achieve profitability . This is the confidence to announce the closure of the advertising business to bring a better user experience.

(Picture from: Design House)

In fact, for advertising, if the user is using the personal free version, it can be manually turned off as shown in the figure below.

Of course, in addition to advertising, the functionality and ease of use of the product are the most critical influencing factors. As two office software with relatively large domestic user bases, Office and WPS, what is the difference?

Difference 1: Charge

Currently the latest version of Office is Office365, and the functions can be updated synchronously in real time. Users can pay annually or monthly, and enjoy all the functions after purchase.

WPS is free to download to use, but many functions require the purchase of memberships, which are divided into several levels, and can also be purchased with annual or monthly payments.

Difference 2: Specific functions

At present, the size of the complete installation package of the latest version of Office is about 3G, and the WPS is 221MB.

From the comparison of the installation package sizes of the two, we can see that Office is huge and naturally has more functions and components. Although

WPS also has components such as posters, flow charts, and forms, its functions focus on text, tables, and presentations . The full version of Office includes not only Word, Excel, PPT, but also Outlook for email, Access for databases, and desktop Typesetting Publisher and other components.

From the perspective of daily office use, there is not much difference in functionality between the two. The biggest advantage of Office lies in the calculation of complex documents and the management of large data. Although

Office excels in function development, many simple new functions continue to operate from the old version, resulting in complexity due to iterative compatibility of version updates.

Because WPS is our own product, we better understand the pain points that Chinese people encounter when using office software. For , WPS is designed to be simpler and more straightforward for some of the tedious details of Office operations.

For example, WPS added a separate cover page directory to the DOCX document based on the usage habits of Chinese people. In the XLSX worksheet, large numerical units such as ten thousand yuan and one million yuan were added.

Difference three: cloud service

In terms of network resources, both are actually doing well, and both have a large number of template files for users to download and use.

However, in terms of cloud services, due to network reasons, when using Office cloud services, the usage speed of is not stable enough and may even become inaccessible. The synchronization experience of is very poor. Therefore, the vast majority of users use Office as a stand-alone software.

On the contrary, WPS is excellent enough in this aspect and multi-device collaboration, which is very convenient for most domestic users.

Difference Four: Mobile Terminal Experience

As a duopoly of desktop office software, Kingsoft and Microsoft both focus on mobile terminals. Which one to use depends on personal office habits.

WPS is complex, has comprehensive functions, and is easy to use. It is very convenient for most domestic users. However, its interface design and are too bloated, and advertising and membership fees have also reduced some favorability.

The concise Office provides a refreshing operation interface with relatively simple functions, but some documents also have compatibility issues. and the design ideas are also in line with the operating habits of mobile terminals , and the reason why everyone likes it is that there is no Any advertising and paid items. Both

products have delivered their own answers in the mobile field, and both retain the characteristics of the desktop. Office is still comprehensive and rich in functions, and WPS is closer to the usage habits of Chinese people.

But whether it is Office or WPS, the functions they have can greatly help people who use mobile phones to work. In the field of mobile terminal operations, Kingsoft, which has been struggling for many years, must do better.

If WPS mobile terminal also cancels advertisements next year, the user experience will be greatly improved. For Kingsoft, it can also rely on WPS’s good reputation to consolidate its market position.

Here, Jinzhou Navigation also hopes that our domestic software can continue to independently innovate , not just blindly imitate, so that we can win our own market in the global office field and not be controlled by others