Xiaomi 12S series is about to be released. Mi fans are full of expectations, but pollen are only left with sadness. The Xiaomi 12S series is the first imaging flagship product jointly produced by Xiaomi and Leica . Before this, only Huawei mobile phone could have the classic "LEICA" red logo, so many pollen have not yet fully accepted "" psychologically. "Huawei and Leica have broken up".
But just when Pollen expressed concerns about the future development of Huawei mobile phones, Huawei "secretly" launched a new brand XMAGE. What is its intention? According to Huawei officials, XMAGE is a new imaging brand launched based on Huawei’s years of accumulation and innovation in the field of mobile imaging. It aims to provide a more professional and enjoyable shooting experience for Huawei mobile phones. Is it really that simple? The author believes that there are many doubts behind Huawei’s urgent establishment of a new imaging brand.
First of all, usually the release of a new mobile phone or the establishment of a new brand will be announced at work, but Huawei chose to go online on the weekend and "secretly" launched it without warning. It is indeed a bit embarrassing. But if you think about it carefully, the Xiaomi 12S series will be released on Monday. There is really not much time left for Huawei, so it is rushing to launch the new brand before July 4th.
Secondly, can XMAGE "replace" Leica's role in Huawei mobile phones? It’s a bit difficult at the moment. In terms of mobile imaging technology, the advantage of Huawei The "unique" thing about the phone is that it gave Huawei phones a new logo after Leica was gone. This was smart, but also a bit helpless.
The reason why Huawei has doubts about Huawei’s new XMAGE brand is because it cannot conceal the fact that Huawei has lost Leica. After the Xiaomi 12S series has been blessed by Leica, its imaging capabilities cannot be underestimated. It is no exaggeration to say that the author believes that Xiaomi 12S Ultra is There is no one of the most hard-core imaging flagships in 2022, and the iPhone14 series is not comparable. Therefore, saying goodbye to Leica is indeed a loss for Huawei, and XMAGE cannot fully make up for this loss for the time being.
Regarding the Xiaomi 12S series, in addition to the Leica imaging support of the entire series, the imaging hardware configuration is also quite powerful. Judging from the attitude of Lei Jun , it really means a bit of "alone and seeking defeat". Xiaomi Mi 12S Ultra is equipped with the IMX989 sensor jointly developed by Xiaomi and Sony . Compared with existing Sony sensors on the market, such as IMX800, IMX707, etc., IMX989 can beat all previous ones in terms of naming. The Sony IMX989 sensor with a one-inch super outsole is "unprecedented" for Sony, Xiaomi and even the entire mobile phone mobile imaging industry.
As the saying goes, "the bottom is as big as the one that crushes people to death." IMX989 has a complete one-inch super outsole, which not only crushes its competitors, but even the Samsung GN2 sensor on Xiaomi Mi 11 Ultra has a 1/1.12-inch outsole. The former "biggest bottom" is inferior. The IMX989 sensor can improve focus capabilities and shutter speed, and has specifically optimized night scene mode, so Xiaomi Mi 12S Ultra's night shooting capabilities will be stronger. Coupled with the help of Leica's native dual image quality, people are really looking forward to Xiaomi and Leica's first imaging flagship.
Although Huawei launches the XMAGE brand, it also wants to give fans a little confidence, but there is no harm without comparison. Xiaomi 12S Ultra is indeed more interesting than Huawei Mate50 series. Among the three flagship phones to be released in the second half of the year, Xiaomi 12S series, iPhone 14 series and Huawei Mate50 series, which one are you more optimistic about? Welcome to leave comments and messages!
