In the Internet era, people can choose products without leaving home. They only need to place an order online with just a few clicks and receive their favorite products at home in a few days. The ease and convenience are obvious to all. Online shopping has obviously become people

2024/05/0707:11:33 technology 1958

In the Internet era, people can choose products without leaving home. They only need to place an order online with just a few clicks and receive their favorite products at home in a few days. The ease and convenience are obvious to all.

In the Internet era, people can choose products without leaving home. They only need to place an order online with just a few clicks and receive their favorite products at home in a few days. The ease and convenience are obvious to all. Online shopping has obviously become people - DayDayNews

Online shopping has obviously become people’s consumption habit. As the WeChat ecosystem gradually forms a closed loop, more and more merchants are beginning to build their own mini program malls, hoping to promote products through online channels.

But for mall operators, they need to start from themselves and consider the mall's target customer groups.

then develops corresponding business plans based on its own business direction and target customers. Only in this way can the role of the mini program mall be maximized.

So what are the benefits of building a mini program mall?

1. Product display

Merchants can display in-store products on the mini program mall in categories according to product categories, and customers can search by themselves in the mall.

At the same time, the mini program can be opened by just scanning the QR code, without downloading and occupying memory. The characteristics of easy and fast use and run away can make the mini program better promoted.

2, marketing tools

Any combination of marketing tools such as coupons, group purchases, red envelopes, free shipping, flash sale countdowns, etc. The points earned by customers for purchasing goods can be cashed in or exchanged for gifts.

A variety of marketing tools make it easier for merchants to launch marketing activities and attract fans and traffic. At the same time, the mini program mall order payment is convenient, and customers can place orders directly, stimulating customers to consume.

3. Low development cost

Mini program mall has low development cost and short development cycle. It can also take advantage of the existing marketing trends of WeChat, making it convenient for users to enter by scanning the QR code.

Small, medium and micro enterprises and offline stores can have it.

4. Combination of online and offline

Mini program mall can be perfectly integrated with public accounts to provide merchants with a better promotion platform. Online and offline traffic can be directly connected. With the help of WeChat's huge daily traffic, the mini program mall can quickly obtain traffic.

In addition, the association between the mini program mall and the WeChat official account has the following benefits:

(1) Seamless access to the public platform

Merchants can group users according to user preferences.

sets different response keywords to push personalized information to users, improve user experience, and enhance user stickiness of the mini program mall.

(2) Adjustable intelligent customer service

intelligently screens different answers and replies to users based on the keywords you set, so that the intelligent customer service is online 24 hours a day, allowing users to feel humanized service.

(3) Big data analysis

The backend of the WeChat applet shopping mall system can generate unified order sales, daily statistics, monthly statistics, regional statistics, age statistics, etc. And with the information at hand, you can grasp the marketing direction. After the

applet is created, merchants can select products on the backend to operate it. You can manage the mini program backend on your mobile phone, and check the mini program mall payment amount, order information, and sales data at any time. A mobile phone allows merchants to do business anytime and anywhere!

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