There has been a lot of discussion about "AI outbound calls" on the Internet recently. Many people equate it with "nuisance calls" and "telemarketing machines." The day before yesterday, we explained from the regulations that "AI outbound calls made by major manufacturers are not harassing calls." ", some users still tell us that AI outbound calls are just telemarketing with a new vest. Today we will look at whether AI outbound calls are telemarketing from a technical and functional perspective.
We believe that there is an important reason why people have such deep misunderstandings about "AI outbound calls" . That is, many small companies "sell dog meat to others" .
We randomly found several service providers on the Internet that provide AI outbound calls. When we clicked on the page, we found that many companies just replaced human operators with voice calls based on traditional telemarketing.
We doubt this. How can this be used for "AI outbound calls"?
From a technical perspective, AI outbound calling is essentially the application of " artificial intelligence " , which includes at least three major AI technologies:
· Speech recognition ASR technology
· Semantic understanding NLU technology
· Language synthesis TTS technology
this is Ordinary telemarketers don’t have it.
In addition, we are doing AI outbound calls with Jingdong Technology . The original intention is that will use AI outbound calls as a contact point of the entire marketing automation system to connect the 500 million second party data on the Jingdong platform with the brand itself. One party's data can then be used to attract traffic to the brand for later refined operations.
Therefore, in terms of AI outbound call strategy , we prefer to serve the overall goal of marketing automation and make more strategic outbound calls , rather than just being a "telemarketing machine".
At the same time, some people think that AI outbound calls are "fake" and not intelligent, and are properly "artificially retarded"!
Is this really the case?
AI outbound calls are artificially "mentally retarded"?
Netizens’ complaints about artificial “mentally retarded” have also intensified. To put it bluntly, many products with the banner of “smart” are not easy to use and cannot solve actual problems.
Take AI outbound calls as an example. If you just look at the promotional page, the words are actually the same. Once you try it, you will find the difference. The main feeling is:
"You sound like a robot when you hear it"
"I can't communicate and I feel like I can't understand. What I mean is "
" The response is too slow. Phew, it can not only achieve a high degree of simulation in the tone, tone, and timbre of , but also simulate the breathing and pause sounds of very naturally . For customers, it will not "hear fake" and can reduce the first sentence. Hang up rate .
At the same time, in terms of response speed, html can understand the customer's speech semantics in 21 seconds, and there will be no lag or "unresponsiveness".
The most important thing is that can support more than 10 rounds of dialogue , that is, you can answer questions and answers with customers more than ten times This should be difficult to achieve with AI outbound calls currently on the market. You I have to admit that the level of intelligence developed by major manufacturers does have advantages.
I tried it myself, and I couldn’t tell it was a robot operator at all.
Therefore, stop saying that AI outbound calls are artificial "retarded". That is because we have not encountered a suitable product.
The above is our response to the recent popularity of "AI outbound calls". Is it just "telemarketing" with a new vest? By sharing, I hope everyone can abandon their prejudice against AI outbound calling and look at its pros and cons rationally.
If you are in the retail business and want to know more about the role and value of AI outbound calls, you can send us a private message or follow the public account of the same name, Webpower, to download a free information package.
