Xiaomi Technology announced its cooperation with Leica in May, which means Xiaomi will launch smartphones powered by Leica technology; before this, the cooperation between Huawei P series and Mate series and Leica was a great success, Huawei Mobile phone has also become a benchmark product in the industry, and with the cooperation between Xiaomi and Leica, consumers naturally look forward to the new experience brought by Xiaomi + Leica.
Today, Xiaomi Technology officially announced the upgrade of Xiaomi imaging strategy and held a new product launch conference for the Xiaomi 12S series. It is reported that the highlight of this conference is naturally the combination of Xiaomi + Leica, and the Xiaomi 12S series is expected to become the first of this combination. product.
Judging from previously exposed news, the Xiaomi 12S series has at least three products - Xiaomi 12S, Xiaomi 12S Pro and Xiaomi 12S Ultra; in addition to the regularly upgraded Xiaomi 12S, Xiaomi 12S Pro may have two versions - Snapdragon 8 Plus version and Dimensity 9000 (or Dimensity 9000+) version, consumers have more options.
Xiaomi 12S Ultra is the "renamed version" of Xiaomi 12 Ultra that has been exposed for a long time. Xiaomi 12 series no longer has an Ultra version. The Ultra version is directly attributed to the Xiaomi 12S series. Then the Xiaomi 12 series only has Xiaomi 12X, Xiaomi 12, and Xiaomi 12. There may not be any new products added to the three Pro products in the future, and the new products will most likely be added to the Xiaomi 12S series.
Starting from the Xiaomi 10 series, Xiaomi has officially entered the high-end market and achieved good results; Xiaomi's digital flagship mobile phone series has achieved sales of millions of units even though the starting price has been raised to 4,000 yuan. Xiaozhai believes that this is a good result; of course, if we want to truly "match" the iPhone, this result needs to be improved.
Xiaomi 12 is the first Xiaomi mobile phone to compete with the iPhone. The starting price of this machine is only 3,699 yuan, which is more than 2,000 yuan cheaper than iPhone13; now that Xiaomi 12S is coming, the opponent is still iPhone 13, and after the price reduction The iPhone 13 is killing everyone. Whether online or offline, this machine can crush its opponents.
Xiaomi 12S is called a "reborn" product series. Xiaozhai believes that this is also the beginning of Xiaomi's true product line. Xiaomi 12 focuses on small-screen flagships, Xiaomi 12 Pro focuses on all-round flagships, and Xiaomi 12S series may make a difference in the flagship mobile phone market Further differentiation to gain a foothold at multiple price points.
