Hello everyone, this is Jibai brand control. With the development of the Internet, e-commerce platforms have developed rapidly. Many manufacturers have entered major e-commerce platforms, and many authorized merchants and agents have joined. However, there are also many merchants who are not authorized by manufacturers, seriously damaging the interests of legitimate merchants. This kind of behavior occurs in endlessly. In response to this situation, how will the relevant departments punish it? How should we protect our legitimate rights and interests? Specifically, we can refer to the following three points to protect our legitimate rights and interests.
1. Those who sell products without the authorization of others shall be punished.
If you sell a product without the authorization of others, it has infringed upon the legitimate rights and interests of the manufacturer and constitutes an infringement. The administrative department of industrial and commercial administration will order the infringer to stop selling. If there is no violation or the turnover is less than 50,000 yuan, it is used on the same product. A trademark that is identical to a registered trademark infringes upon the exclusive rights of a registered trademark and is subject to a fine.
2. This kind of unauthorized selling of products is an infringement, and rights can be defended online
Each e-commerce platform has a channel for merchants to defend their rights. Manufacturers can prepare relevant product materials and certificates and use Alibaba 's "Whole Network Reporting" platform is an online rights protection platform. This is a rights protection platform set up by Alibaba to specifically crack down on illegal activities on Taobao, , Tmall, and . Certain results can also be achieved through this approach. The method of using the platform is as follows:
1 Search and log in to "Alibaba Security Center" in major search engines, and enter the "Report Center";
2 Find the options on the left side of the page to initiate a complaint, and select the complaint platform as Taobao, Tmall or 1688; select the type of rights to be protected , generally counterfeiting infringes on intellectual property rights; upload your own rights certification materials,
3 such as intellectual property certificates, authorization certificates, shipping certificates, etc.;
4 Upload the link to the store or product you want to complain about, and select the reason for the complaint as "improper use" "Rights of Others";
5 Fill in the reason for the complaint and upload supporting materials: Compare the characteristics of the products of both parties to prove that the seller's product does not come from the rights holder or its authorized party, and is counterfeit;
3. Directly find a third-party rights protection agency Assist in resolving
Third-party rights protection agencies have professional rights protection operation systems, mature rights protection plans and many successful cases. They can provide high-quality rights protection services to trademark holders, formulate effective rights protection plans, and save rights defenders valuable time and energy. It also allows infringers to be punished as early as possible. The most direct result is that the illegal link will be removed from the shelves and the store will deduct points; the source of goods will be found and the root problem will be solved.
